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- SparkPost-vs-Twilio SendGrid Email API
Compare SparkPost and Twilio SendGrid Email API 
At a Glance
Market Segments
Small-Business (48.6% of reviews)
Small-Business (68.7% of reviews)
Entry-Level Pricing
$20 per month
$14.95 to $29.95 per month
SparkPost
Star Rating
(72)4.0 out of 5
Market Segments
Small-Business (48.6% of reviews)
Entry-Level Pricing
$20 per month
Browse all 5 pricing plansTwilio SendGrid Email API
Star Rating
(354)4.0 out of 5
Market Segments
Small-Business (68.7% of reviews)
Entry-Level Pricing
$14.95 to $29.95 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Twilio SendGrid Email API excels in its Mail Send API with a score of 9.3, allowing for seamless integration and high performance, while SparkPost's Mail Send API received a score of 8.8, indicating a solid but slightly less robust offering.
- Reviewers mention that Twilio SendGrid provides superior IP Address management with a score of 8.4, which is crucial for maintaining sender reputation, whereas SparkPost's score of 5.7 suggests challenges in this area.
- G2 users highlight the effectiveness of Twilio SendGrid's Custom Unsubscribe feature, scoring 8.3, which enhances user experience and compliance, while SparkPost's score of 8.5 indicates it performs well but lacks some of the customization options that users desire.
- Users on G2 appreciate Twilio SendGrid's Open Rate tracking capabilities, scoring 8.7, which helps businesses gauge engagement effectively, compared to SparkPost's lower score of 7.0, suggesting less effectiveness in this critical metric.
- Reviewers say that Twilio SendGrid's Template Creation feature, with a score of 8.0, is user-friendly and versatile, while SparkPost's score of 7.0 indicates that users find it less intuitive and flexible for their needs.
- Users report that Twilio SendGrid's Analytics features, particularly in Link Activity and Attachment Activity, score 8.4 and 8.3 respectively, providing detailed insights, while SparkPost's analytics features are perceived as less comprehensive, impacting decision-making.
Pricing
Entry-Level Pricing
SparkPost
STARTER
$20
per month
OVERAGE:
$1.00 / thousand
- 50,000 emails/month
- OVERAGE: $1.00 / thousand
Twilio SendGrid Email API
ESSENTIALS (40K, 100K Packages)
$14.95 to $29.95
per month
Two packages to meet your mail sending needs
- Easy to Use APIs and Webhooks
- Detailed Analytics and Reporting
- DKIM Customization
Free Trial
SparkPost
Free Trial is available
Twilio SendGrid Email API
Free Trial is available
Ratings
Meets Requirements
8.1
62
8.5
305
Ease of Use
8.6
61
8.3
307
Ease of Setup
8.3
40
8.2
169
Ease of Admin
7.9
41
8.2
169
Quality of Support
7.6
58
7.6
243
Has the product been a good partner in doing business?
7.5
40
7.9
158
Product Direction (% positive)
8.1
60
7.3
292
Features by Category
Administration
7.0
22
8.0
83
6.4
17
7.6
75
8.5
19
8.3
81
7.1
17
8.2
87
7.7
27
8.0
95
8.0
29
8.3
98
Integrations
8.5
26
8.9
89
8.5
25
8.8
81
8.8
28
9.3
118
7.6
21
8.3
70
Platform
8.8
26
9.2
84
8.5
25
8.8
68
8.7
25
8.7
72
8.2
29
8.4
114
8.5
28
8.4
107
8.2
29
8.3
119
8.3
24
8.7
85
8.5
31
8.8
124
Diagnosis
5.7
10
8.4
91
6.1
12
8.9
99
6.4
12
8.6
92
7.1
11
8.7
91
Tracking
8.3
13
9.0
110
7.0
9
8.5
94
7.0
10
8.7
110
7.8
10
8.6
102
6.7
12
8.5
97
Reporting
5.5
11
8.5
92
5.3
11
8.3
103
5.9
11
8.4
88
5.8
12
8.2
102
Analytics
8.3
16
Not enough data
8.4
16
Not enough data
8.3
11
Not enough data
Customizations
8.1
15
Not enough data
8.2
12
Not enough data
8.1
13
Not enough data
7.6
12
Not enough data
8.2
10
Not enough data
Generative AI
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
SparkPost and Twilio SendGrid Email API are categorized as Transactional Email and Email Deliverability
Unique Categories
SparkPost is categorized as Email Tracking
Twilio SendGrid Email API has no unique categories
Reviews
Reviewers' Company Size
SparkPost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio SendGrid Email API
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Internet
20.0%
Information Technology and Services
11.4%
Computer Software
10.0%
Financial Services
8.6%
Higher Education
4.3%
Other
45.7%
Computer Software
18.1%
Information Technology and Services
13.7%
Marketing and Advertising
8.7%
Internet
7.3%
Financial Services
5.2%
Other
46.9%
Most Helpful Reviews
SparkPost
Most Helpful Favorable Review
Verified User in Higher Education
Lots of templates make customizing for your needs easy.
Most Helpful Critical Review
Verified User in Marketing and Advertising
I migrated my site, and must have not updated the sending domain. I think that is why my account was suspended, but their customer support is garbage, and won't tell me why.
Twilio SendGrid Email API
Most Helpful Favorable Review
Steve B.
Verified User in E-Learning
We currently use SendGrid for our transactional emails as well as our marketing emails (they recently added the marketing piece). It is flawless for transactional emails. I really like that I can have templates and edit them directly on the SendGrid site...
Most Helpful Critical Review
Cate C.
Verified User in Higher Education
The SendGrid interface was VERY difficult to use when trying to create custom email designs. I consider myself a relatively tech-savvy person, with enough knowledge to edit HTML, but this required full knowledge of HTML writing in order to create a good...
Verified User in Higher Education
Lots of templates make customizing for your needs easy.
Steve B.
Verified User in E-Learning
We currently use SendGrid for our transactional emails as well as our marketing emails (they recently added the marketing piece). It is flawless for transactional emails. I really like that I can have templates and edit them directly on the SendGrid site...
Verified User in Marketing and Advertising
I migrated my site, and must have not updated the sending domain. I think that is why my account was suspended, but their customer support is garbage, and won't tell me why.
Cate C.
Verified User in Higher Education
The SendGrid interface was VERY difficult to use when trying to create custom email designs. I consider myself a relatively tech-savvy person, with enough knowledge to edit HTML, but this required full knowledge of HTML writing in order to create a good...
Alternatives
Discussions
How much does SparkPost cost?
1 comment
Official Response from SparkPost
SparkPost offers a free test account and a variety of plans to fit sending needs based on volume, starting at $20 / month.Read more
How can I stay aware of outages?
1 comment
Official Response from SparkPost
We’re proud of SparkPost’s uptime and reliability. We’ve built a fully cloud-based system that scales instantly—and with full elasticity and redundancy. That...Read more
How do I find out what happened to my messages?
1 comment
Official Response from SparkPost
Detailed information on message delivery and engagement is available through real-time webhooks. In addition, information is available on a pull-basis...Read more
Can I send from more than one domain through SendGrid?
1 comment
BF
Yes, you can. Here is a more detailed answer from Sendgrid's Docs:...Read more
What is my API Key?
1 comment
TD
API key is authorization key between two different application or platform. Read more
Twilio SendGrid Email API has no more discussions with answers
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