Compare Pathmatics by Sensor Tower and Similarweb 
At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Mid-Market (42.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Pathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSimilarweb
Star Rating
(978)4.5 out of 5
Market Segments
Mid-Market (42.5% of reviews)
Entry-Level Pricing
$0.00
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Similarweb excels in its SEO Auditing capabilities, with a score of 7.9, while Pathmatics by Sensor Tower falls slightly behind at 7.2. Reviewers mention that Similarweb's SEO Change Tracking feature is particularly useful for monitoring website performance over time.
- Reviewers mention that Pathmatics by Sensor Tower shines in Ad Creatives, scoring an impressive 9.4 compared to Similarweb's 7.6. Users on G2 appreciate the detailed insights provided by Pathmatics, especially in understanding Ad Intelligence Reporting.
- Users say that Similarweb's Web Tracking feature is robust, scoring 8.4, which is higher than Pathmatics' 8.0. Reviewers highlight the effectiveness of Similarweb's Centralized Platform for comprehensive web analytics.
- G2 users report that Pathmatics by Sensor Tower offers superior Buying Strategies insights, with a score of 8.9, while Similarweb's score is 7.4. Users mention that the detailed analysis of Advertising Spend in Pathmatics helps in making informed marketing decisions.
- Users on G2 highlight that Similarweb's Content Management tools, scoring 7.7, are beneficial for organizing marketing materials, whereas Pathmatics lacks in this area, with no specific score provided. Reviewers mention that the Content Creation Tools in Similarweb are user-friendly and effective.
- Reviewers mention that both platforms have similar scores in Quality of Support, with both at 8.7, but users report that Pathmatics by Sensor Tower has a slight edge in responsiveness and helpfulness, particularly in resolving issues related to Data Management.
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Pricing
Entry-Level Pricing
Pathmatics by Sensor Tower
No pricing availableSimilarweb
Free trial
$0.00
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Pathmatics by Sensor Tower
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.2
272
8.5
797
Ease of Use
9.2
270
8.6
805
Ease of Setup
9.1
122
8.7
307
Ease of Admin
8.7
114
8.6
261
Quality of Support
8.7
224
8.7
706
Has the product been a good partner in doing business?
9.0
110
8.7
266
Product Direction (% positive)
8.4
255
8.9
759
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
39
8.3
450
8.0
32
Feature Not Available
Platform Data
7.1
33
Feature Not Available
Feature Not Available
Feature Not Available
7.2
28
8.1
477
Platform Content
8.3
18
Feature Not Available
Platform Reporting
8.5
33
8.2
481
7.7
25
8.4
483
SEO Auditing & Monitoring
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
123
Not enough data
Feature Not Available
SEO Content & Rankings
Not enough data
7.6
124
Not enough data
8.4
179
Not enough data
8.2
144
Not enough data
7.8
131
Not enough data
8.1
135
SEO Reporting
Not enough data
9.1
181
Not enough data
8.7
162
Not enough data
8.3
150
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.1
259
Not enough data
Feature Not Available
Not enough data
7.8
333
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
326
|
Verified
Segment Trending
Not enough data
8.4
434
|
Verified
Not enough data
7.5
366
Not enough data
8.3
407
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
408
Not enough data
8.4
433
|
Verified
Not enough data
7.6
314
|
Verified
Platform
Not enough data
8.4
443
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.3
304
|
Verified
Not enough data
7.4
295
|
Verified
Not enough data
7.8
322
|
Verified
Not enough data
7.9
303
Platform Insights
9.4
32
7.6
191
8.9
29
7.5
172
8.6
27
7.7
188
8.9
32
7.1
201
8.8
31
8.1
211
8.8
30
8.0
201
9.0
28
7.9
199
Platform Additional Functionality
8.4
22
7.9
198
8.5
21
6.9
157
Platform Basics
Not enough data
8.4
209
Not enough data
7.4
185
Not enough data
8.1
217
Platform Data
Not enough data
7.4
155
Not enough data
7.9
180
Not enough data
8.8
218
Not enough data
7.6
176
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
7.5
94
Not enough data
8.7
123
Not enough data
7.8
99
Metrics
Not enough data
8.0
102
Not enough data
8.3
112
Not enough data
8.3
114
Not enough data
8.0
105
Not enough data
7.7
103
Not enough data
8.7
115
Marketing Operations
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Not enough data
Campaign Activity
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Not enough data
Categories
Categories
Shared Categories
Pathmatics by Sensor Tower and Similarweb are categorized as Competitive Intelligence and Digital Advertising Intelligence
Unique Categories
Pathmatics by Sensor Tower is categorized as Marketing Analytics
Similarweb is categorized as Paid Search Intelligence, Market Intelligence, Content Analytics, SEO Tools, and Data as a Service (DaaS)
Reviews
Reviewers' Company Size
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Marketing and Advertising
26.9%
Retail
7.3%
Financial Services
6.7%
Information Technology and Services
5.7%
Computer Software
4.2%
Other
49.3%
Most Helpful Reviews
Pathmatics by Sensor Tower
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Pathmatics is the rare tool that's intuitive & useful
Most Helpful Critical Review
Verified User in Internet
very directional at best, easier to understand trends
Similarweb
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Most Helpful Critical Review
Verified User in Retail
Once subscribed, most of the regions we subscribed to had no data or the data we got was laughed at by clients as the discrepancies were unrealistically high. Such a high price and still couldn't get the job done that I was using the free version of other...
Verified User in Marketing and Advertising
Pathmatics is the rare tool that's intuitive & useful
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Verified User in Internet
very directional at best, easier to understand trends
Verified User in Retail
Once subscribed, most of the regions we subscribed to had no data or the data we got was laughed at by clients as the discrepancies were unrealistically high. Such a high price and still couldn't get the job done that I was using the free version of other...
Discussions
Am I able to see news for brands I'm following using Pathmatics?
1 comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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2 comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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