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- Pathmatics by Sensor Tower-vs-Similarweb
Compare Pathmatics by Sensor Tower and Similarweb 
At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Mid-Market (42.8% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Pathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSimilarweb
Star Rating
(1,066)4.5 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
$0.00
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Similarweb excels in its SEO Auditing capabilities, with a score of 7.9, while Pathmatics by Sensor Tower falls slightly behind at 7.2. Reviewers mention that Similarweb's SEO Change Tracking feature is particularly useful for monitoring website performance over time.
- Reviewers mention that Pathmatics by Sensor Tower shines in Ad Creatives, scoring an impressive 9.4 compared to Similarweb's 7.6. Users on G2 highlight the platform's ability to provide detailed insights into Ad Intelligence Reporting, making it a preferred choice for advertising analysis.
- G2 users report that Similarweb's Web Tracking feature is robust, scoring 8.4, while Pathmatics by Sensor Tower's score of 8.0 indicates a solid but slightly less comprehensive offering. Users appreciate Similarweb's ability to track multiple web metrics effectively.
- Users say that Pathmatics by Sensor Tower offers superior Buying Strategies insights, with a score of 8.9, compared to Similarweb's 7.4. Reviewers mention that the detailed analytics provided by Pathmatics help in making informed advertising decisions.
- Reviewers mention that Similarweb's Data Management features, particularly in Data Migration and Secured Data Storage, are well-rated at 8.4, while Pathmatics lacks in this area, scoring lower. Users appreciate the ease of managing data securely with Similarweb.
- Users on G2 report that Similarweb's Customizable Dashboard feature, scoring 8.2, allows for a tailored user experience, while Pathmatics' score of 8.5 indicates a strong offering as well. However, reviewers mention that the flexibility in Similarweb's dashboard customization is a significant advantage for users looking for personalized insights.
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Pricing
Entry-Level Pricing
Pathmatics by Sensor Tower
No pricing availableSimilarweb
Free trial
$0.00
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Pathmatics by Sensor Tower
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.2
272
8.5
874
Ease of Use
9.2
270
8.6
883
Ease of Setup
9.1
122
8.7
347
Ease of Admin
8.7
114
8.6
291
Quality of Support
8.7
224
8.7
775
Has the product been a good partner in doing business?
9.0
110
8.7
297
Product Direction (% positive)
8.4
255
8.9
832
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
39
8.3
496
8.0
32
Feature Not Available
Platform Data
7.1
33
Feature Not Available
Feature Not Available
Feature Not Available
7.2
28
8.1
531
Platform Content
8.3
18
Feature Not Available
Platform Reporting
8.5
33
8.2
531
7.7
25
8.4
534
SEO Auditing & Monitoring
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
157
Not enough data
Feature Not Available
SEO Content & Rankings
Not enough data
7.4
154
Not enough data
8.4
221
Not enough data
8.1
177
Not enough data
7.8
160
Not enough data
8.0
171
SEO Reporting
Not enough data
9.0
224
Not enough data
8.6
203
Not enough data
8.3
188
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.1
280
Not enough data
Feature Not Available
Not enough data
7.7
358
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
351
|
Verified
Segment Trending
Not enough data
8.4
469
|
Verified
Not enough data
7.5
395
Not enough data
8.3
441
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
443
Not enough data
8.4
467
|
Verified
Not enough data
7.6
341
|
Verified
Platform
Not enough data
8.4
478
|
Verified
Not enough data
8.3
411
|
Verified
Not enough data
7.2
329
|
Verified
Not enough data
7.5
319
|
Verified
Not enough data
7.7
349
|
Verified
Not enough data
7.9
328
Platform Insights
9.4
32
7.6
209
8.9
29
7.4
189
8.6
27
7.7
205
8.9
32
7.1
219
8.8
31
8.0
231
8.8
30
8.0
221
9.0
28
7.9
219
Platform Additional Functionality
8.4
22
7.9
217
8.5
21
7.0
171
Platform Basics
Not enough data
8.5
229
Not enough data
7.4
204
Not enough data
8.2
238
Platform Data
Not enough data
7.3
169
Not enough data
7.9
195
Not enough data
8.7
238
Not enough data
7.6
194
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
7.5
106
Not enough data
8.6
136
Not enough data
7.8
110
Metrics
Not enough data
8.0
114
Not enough data
8.3
125
Not enough data
8.3
127
Not enough data
7.9
117
Not enough data
7.7
115
Not enough data
8.7
128
Marketing Operations
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Not enough data
Campaign Activity
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Not enough data
Categories
Categories
Shared Categories
Pathmatics by Sensor Tower and Similarweb are categorized as Competitive Intelligence and Digital Advertising Intelligence
Unique Categories
Pathmatics by Sensor Tower is categorized as Marketing Analytics
Similarweb is categorized as Paid Search Intelligence, Market Intelligence, Content Analytics, SEO Tools, and Data as a Service (DaaS)
Reviews
Reviewers' Company Size
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Marketing and Advertising
26.7%
Retail
7.4%
Financial Services
6.5%
Information Technology and Services
5.5%
Computer Software
4.2%
Other
49.7%
Most Helpful Reviews
Pathmatics by Sensor Tower
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The ability to understand where brands are spending and when!
Most Helpful Critical Review
Verified User in Marketing and Advertising
I dislike that it sometimes goes into too much of a deep dive
Similarweb
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Most Helpful Critical Review
Verified User in Marketing and Advertising
This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...
Verified User in Marketing and Advertising
The ability to understand where brands are spending and when!
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Verified User in Marketing and Advertising
I dislike that it sometimes goes into too much of a deep dive
Verified User in Marketing and Advertising
This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...
Discussions
Am I able to see news for brands I'm following using Pathmatics?
1 comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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2 comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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