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- Optimizely Web Experimentation-vs-Unbounce
Compare Optimizely Web Experimentation and Unbounce 
At a Glance
Market Segments
Mid-Market (48.0% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
Contact Vendor
$74.00 Per Month
Optimizely Web Experimentation
Star Rating
(362)4.2 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationUnbounce
Star Rating
(373)4.4 out of 5
Market Segments
Small-Business (59.4% of reviews)
Entry-Level Pricing
$74.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in Data Enrichment with a score of 9.3, allowing for comprehensive visitor insights, while Unbounce falls short in this area with a score of 7.2, indicating less robust data capabilities.
- Reviewers mention that Unbounce offers superior Ease of Setup with a score of 8.8 compared to Optimizely Web Experimentation's 8.1, making it a more user-friendly option for quick deployment.
- G2 users highlight that Optimizely Web Experimentation provides advanced A/B Testing features with a score of 8.9, which is crucial for detailed experimentation, whereas Unbounce has a slightly lower score of 8.3, suggesting less depth in testing capabilities.
- Users on G2 report that Unbounce shines in Pre-Designed Templates with a score of 7.5, offering a variety of options for quick landing page creation, while Optimizely Web Experimentation has a lower score of 7.2, indicating fewer template choices.
- Reviewers say that Optimizely Web Experimentation has a strong focus on Segmentation with a score of 8.8, allowing for precise targeting of user groups, while Unbounce scores 8.1, suggesting it may not be as effective in this area.
- Users report that Unbounce provides better Customer Support with a score of 8.5, which is higher than Optimizely Web Experimentation's score of 8.0, indicating a more responsive support system for users.
Featured Products
Sponsored
ABsmartly
(14)
Configuration Management
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Sponsored
Croct
(27)
Configuration Management
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Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Unbounce
Build
$74.00
Per Month
Easily build and launch high-converting landing pages for any campaign
- Landing page builder
- Unlimited landing pages, popups, and sticky bars
- Form builder
Free Trial
Optimizely Web Experimentation
No trial information availableUnbounce
Free Trial is available
Ratings
Meets Requirements
8.4
261
8.6
317
Ease of Use
8.2
262
8.6
316
Ease of Setup
8.1
116
8.8
177
Ease of Admin
8.1
106
8.7
167
Quality of Support
8.0
220
8.5
279
Has the product been a good partner in doing business?
7.8
101
8.9
164
Product Direction (% positive)
7.7
236
8.5
296
Features by Category
Visitor Behavior
8.4
18
|
Verified
Not enough data
8.5
20
|
Verified
Not enough data
8.4
16
|
Verified
Not enough data
Templates
8.1
18
|
Verified
Not enough data
8.8
17
|
Verified
Not enough data
8.5
18
|
Verified
Not enough data
Personalization
8.0
17
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
14
|
Verified
Not enough data
7.6
14
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
16
|
Verified
Not enough data
Multichannel
8.7
20
|
Verified
Not enough data
8.1
15
|
Verified
Not enough data
8.8
20
|
Verified
Not enough data
Administration
8.8
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
8.4
18
|
Verified
Not enough data
Segmentation
8.8
21
Not enough data
8.1
14
Not enough data
Targeting
7.6
21
Not enough data
7.8
20
Not enough data
Triggered Content
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Not enough data
Personalized Content
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
7.5
18
Not enough data
7.7
21
Not enough data
8.1
21
Not enough data
7.6
22
Campaigns
Not enough data
7.4
13
Not enough data
7.2
10
Not enough data
8.3
18
Not enough data
6.9
18
Integrations
Not enough data
7.8
20
Not enough data
6.5
8
Not enough data
6.4
11
Not enough data
7.0
10
Generative AI
Not enough data
Feature Not Available
Management
8.3
18
Not enough data
8.7
19
Not enough data
8.2
17
Not enough data
Functionality
7.9
19
Not enough data
8.4
20
Not enough data
7.7
20
Not enough data
Page Customization
Not enough data
8.8
60
|
Verified
Not enough data
7.8
60
|
Verified
Not enough data
7.6
58
|
Verified
Not enough data
7.8
53
|
Verified
Page Optimization
Not enough data
8.9
57
|
Verified
Not enough data
8.0
61
|
Verified
Not enough data
7.7
53
|
Verified
Not enough data
6.5
48
|
Verified
Integrations
Not enough data
7.2
25
|
Verified
Not enough data
8.0
41
|
Verified
Not enough data
8.6
57
|
Verified
Generative AI
Not enough data
Feature Not Available
Computing
8.2
36
7.7
20
6.7
31
6.9
13
7.4
41
8.1
25
Experimental Design
8.2
39
7.9
21
8.5
38
7.6
21
8.4
39
8.2
22
Analytics
8.2
38
7.0
23
6.9
32
6.3
13
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Unbounce are categorized as A/B Testing
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Configuration Management, and Personalization
Unbounce is categorized as Landing Page Builders and Pop-Up Builder
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unbounce
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
12.0%
Financial Services
9.7%
Information Technology and Services
9.1%
Marketing and Advertising
8.6%
Retail
7.7%
Other
52.9%
Marketing and Advertising
29.2%
Computer Software
13.5%
Internet
7.2%
Information Technology and Services
6.9%
Financial Services
4.1%
Other
39.1%
Most Helpful Reviews
Optimizely Web Experimentation
Most Helpful Favorable Review
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Most Helpful Critical Review
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Unbounce
Most Helpful Favorable Review
Hristian K.
Verified User in Marketing and Advertising
The landing page builder is by far the best in its class. A complicated design in PSD/Sketch can be transferred to a live page within a few hours. It used to take days to the same job if you are coding the page by hand and even if you are using a...
Most Helpful Critical Review
Raphael C.
Verified User in Internet
I miss the full A/B testing with confidence levels and all standard features that comes with it.
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Hristian K.
Verified User in Marketing and Advertising
The landing page builder is by far the best in its class. A complicated design in PSD/Sketch can be transferred to a live page within a few hours. It used to take days to the same job if you are coding the page by hand and even if you are using a...
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Raphael C.
Verified User in Internet
I miss the full A/B testing with confidence levels and all standard features that comes with it.
Alternatives
Discussions
How does A/B Testing work?
1 comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
What is unbounce used for?
3 comments
FR
Unbounce is used to build landing pages - these are web pages that can be embedded under an existing domain/website but they serve a single purpose: for the...Read more
What is Unbouncepages?
2 comments
LF
It is a marketing tool that makes easy create, manage and measure landing pages, and is capable to connect with other tools.Read more
What’s a unique visitor?
1 comment
NS
This is how Unbounce counts visitors: "Unbounce uses a Page Visitor cookie, named ubvs, to track page traffic. The cookie uniquely (but anonymously)...Read more
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