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Compare Opinio and Qualtrics Strategy & Research 
Featured Products
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Enterprise (44.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Opinio
Star Rating
(18)4.3 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OpinioQualtrics Strategy & Research
Star Rating
(2,991)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in providing a comprehensive suite of tools for conducting research, with users highlighting its ability to gather both qualitative and quantitative feedback effectively. This makes it a powerful choice for organizations looking to dive deep into their audience insights.
- Users say that Opinio offers a user-friendly interface that simplifies the feedback process. Many appreciate how easy it is to create forms with various question types, making it accessible for users who need to gather opinions quickly without a steep learning curve.
- Reviewers mention that Qualtrics Strategy & Research has advanced survey design capabilities, allowing for complex surveys with features like branching and targeted question flows. This flexibility is particularly beneficial for enterprises that require detailed data collection tailored to specific audience segments.
- According to verified reviews, Opinio shines in its ease of setup, with users noting that the initial configuration is straightforward and quick. This can be a significant advantage for small businesses that need to implement feedback solutions rapidly without extensive training.
- G2 reviewers highlight that while Qualtrics Strategy & Research has a higher overall satisfaction score, some users feel it may not always meet their specific workflow needs, indicating potential configuration challenges for certain organizations.
- Users report that while both platforms provide solid support, Qualtrics Strategy & Research is noted for its robust analytics tools that help users identify trends and insights quickly, which can be crucial for data-driven decision-making in larger enterprises.
Pricing
Entry-Level Pricing
Opinio
No pricing availableQualtrics Strategy & Research
No pricing availableFree Trial
Opinio
No trial information availableQualtrics Strategy & Research
Free Trial is available
Ratings
Meets Requirements
9.1
13
8.9
2,498
Ease of Use
9.0
13
8.5
2,502
Ease of Setup
Not enough data
8.3
1,051
Ease of Admin
Not enough data
8.4
1,024
Quality of Support
8.6
12
8.7
2,178
Has the product been a good partner in doing business?
Not enough data
8.7
950
Product Direction (% positive)
10.0
13
8.1
2,411
Features by Category
User Response Methods
Not enough data
8.5
11
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
7.3
8
Not enough data
8.3
9
Participant Selection
Not enough data
6.9
9
Not enough data
6.9
8
Not enough data
7.5
8
Not enough data
8.1
8
Insights
Not enough data
8.8
11
Not enough data
8.0
9
Not enough data
8.8
10
Generative AI
Not enough data
6.9
7
Administration
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Capabilities
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Methodology
Not enough data
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Generative AI
Not enough data
6.9
7
Not enough data
7.1
7
Analytics
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Customization
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Generative AI
Not enough data
6.0
5
Not enough data
5.7
5
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
6.9
6
Not enough data
6.9
7
Segment Trending
Not enough data
6.0
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
5.7
7
Analysis
Not enough data
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Platform
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
7.1
8
Not enough data
7.1
8
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
9.0
448
Not enough data
9.1
451
Not enough data
8.4
396
Not enough data
8.9
447
Survey Customization
Not enough data
8.9
431
Not enough data
8.5
393
Not enough data
8.6
359
Not enough data
8.6
312
Survey Insights
Not enough data
8.5
440
Not enough data
8.4
288
Not enough data
8.7
436
Not enough data
8.5
385
Agentic AI - Survey
Not enough data
7.7
11
Not enough data
7.9
11
Not enough data
8.3
12
Brand Signals
Not enough data
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Brand Analytics
Not enough data
8.8
69
Not enough data
8.7
70
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Opinio and Qualtrics Strategy & Research are categorized as Survey
Unique Categories
Opinio has no unique categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, Market Intelligence, User Research, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
Opinio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Research
12.5%
Marketing and Advertising
12.5%
Entertainment
12.5%
Retail
6.3%
Mining & Metals
6.3%
Other
50.0%
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Alternatives
Discussions
What is Opinio used for?
1 Comment
MM
Opinio is a cloud-based platform for surveys.
It is used by business , organization and educational institutions for collection of feedback from their...Read more
Opinio has no more discussions with answers
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
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