Compare Entrust IDV, formerly Onfido and Persona 
Featured Products
At a Glance
Market Segments
Mid-Market (64.2% of reviews)
Small-Business (74.4% of reviews)
Entry-Level Pricing
No pricing available
Free
Entrust IDV, formerly Onfido
Star Rating
(110)4.4 out of 5
Market Segments
Mid-Market (64.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Entrust IDV, formerly OnfidoPersona
Star Rating
(44)4.3 out of 5
Market Segments
Small-Business (74.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansEntrust IDV, formerly Onfido vs Persona
When assessing the two solutions, reviewers found Persona easier to use. However, reviewers felt that the products are equally easy to set up and administer. Finally, reviewers preferred doing business with Entrust IDV, formerly Onfido overall.
- Reviewers felt that Persona meets the needs of their business better than Entrust IDV, formerly Onfido.
- When comparing quality of ongoing product support, reviewers felt that Persona is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Entrust IDV, formerly Onfido over Persona.
Pricing
Entry-Level Pricing
Entrust IDV, formerly Onfido
No pricing availablePersona
Limited Time G2 KYC/AML Package
Free
For the G2 community, Persona is offering an end-to-end solution that helps entrepreneurs and operators meet KYC/AML compliance requirements
- 500 free government ID with optional selfie verifications or Persona Watchlist reports per month
- Dashboard to view and manage your verifications
- Integrate in an afternoon with our full integration suite, including no-code hosted flows
Free Trial
Entrust IDV, formerly Onfido
Free Trial is available
Persona
Free Trial is available
Ratings
Meets Requirements
8.7
97
8.8
34
Ease of Use
8.8
97
9.0
35
Ease of Setup
8.4
61
8.4
25
Ease of Admin
8.9
60
8.9
22
Quality of Support
8.4
96
8.8
33
Has the product been a good partner in doing business?
8.8
61
8.7
22
Product Direction (% positive)
8.7
92
8.6
34
Features by Category
Detection
Feature Not Available
Not enough data
7.5
27
Not enough data
Feature Not Available
Not enough data
7.8
31
Not enough data
Analysis
8.7
36
Not enough data
8.6
34
Not enough data
7.6
36
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
27
Not enough data
Agentic AI - Fraud Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Feature Not Available
Not enough data
8.9
35
Not enough data
7.9
32
Not enough data
8.5
37
Not enough data
Administration
8.4
32
Not enough data
8.1
34
Not enough data
9.0
38
Not enough data
Functionalities
8.3
27
9.1
9
9.0
28
8.9
9
Feature Not Available
8.3
9
8.4
29
8.9
9
Feature Not Available
8.0
9
8.7
31
8.7
10
Generative AI
Feature Not Available
7.1
8
Fraud Detection
8.7
26
8.9
9
8.0
22
9.3
9
Feature Not Available
9.1
9
Feature Not Available
9.0
8
8.1
22
9.4
9
Compliance
9.0
23
9.2
8
8.7
24
9.3
7
Feature Not Available
9.0
7
Monitoring
Feature Not Available
9.3
7
Feature Not Available
9.3
7
Feature Not Available
8.8
7
Feature Not Available
9.0
7
Feature Not Available
9.3
7
Reporting
Feature Not Available
9.3
7
Feature Not Available
9.4
8
8.3
24
9.2
8
Generative AI - Anti Money Laundering
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Anti Money Laundering
Not enough data
Not enough data
Not enough data
Not enough data
Identity Verification Functions - Identity Verification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Risk & Fraud Prevention - Identity Verification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance & Governance - Identity Verification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
15
Not enough data
Detection
8.6
15
Not enough data
7.8
15
Not enough data
8.5
13
Not enough data
Response
7.5
14
Not enough data
8.7
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Entrust IDV, formerly Onfido and Persona are categorized as Age Verification, Identity Verification, and Anti-Money Laundering (AML)
Unique Categories
Entrust IDV, formerly Onfido is categorized as Biometric Authentication, Fraud Detection, and E-commerce Fraud Protection
Persona has no unique categories
Reviews
Reviewers' Company Size
Entrust IDV, formerly Onfido
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Persona
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
47.7%
Banking
13.8%
Gambling & Casinos
5.5%
Leisure, Travel & Tourism
3.7%
Information Technology and Services
3.7%
Other
25.7%
Financial Services
18.6%
Computer Software
14.0%
Information Technology and Services
11.6%
Real Estate
7.0%
Outsourcing/Offshoring
7.0%
Other
41.9%
Discussions
What is Onfido used for?
2 Comments
Official Response from Entrust IDV, formerly Onfido
Onfido makes it easy for people to access services by digitally verifying them using our Real Identity Platform. We help businesses to tailor verification...Read more
Entrust IDV, formerly Onfido has no more discussions with answers
Persona has no discussions with answers
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