Compare Omniconvert and Optimizely Web Experimentation

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At a Glance
Omniconvert
Omniconvert
Star Rating
(108)4.6 out of 5
Market Segments
Small-Business (63.0% of reviews)
Information
Entry-Level Pricing
Starting at $320.00
Browse all 3 pricing plans
Optimizely Web Experimentation
Optimizely Web Experimentation
Star Rating
(407)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Information
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web Experimentation
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 8.8, while Omniconvert shines in Multivariate Testing Capacities with a score of 9.0, indicating that users find Optimizely more effective for straightforward A/B tests, whereas Omniconvert offers more advanced testing options.
  • Reviewers mention that Omniconvert's Quality of Support is rated at 9.1, significantly higher than Optimizely's 8.0, suggesting that users feel more supported and satisfied with the assistance they receive from Omniconvert.
  • G2 users highlight that Omniconvert's Survey Builder is rated at 9.0, which is a strong feature for gathering user insights, while Optimizely's Survey Management features, including templates, are rated lower at 7.6, indicating a potential gap in survey customization capabilities.
  • Users on G2 report that Omniconvert's Personalization Engine scores 8.5, outperforming Optimizely's 8.1, suggesting that Omniconvert provides more robust options for personalized content delivery, which is crucial for enhancing user engagement.
  • Reviewers say that Optimizely's Data Enrichment feature is rated at 9.3, indicating a strong capability in enhancing user data, while Omniconvert's score in this area is not specified, suggesting that Optimizely may have an edge in data-driven decision-making.
  • Users report that Omniconvert's ease of setup is rated at 8.5, slightly higher than Optimizely's 8.1, indicating that users find Omniconvert easier to implement, which can be a significant factor for teams looking to get started quickly.
Featured Products
Pricing
Entry-Level Pricing
Omniconvert
PAID
Starting at $320.00
Browse all 3 pricing plans
Optimizely Web Experimentation
Enterprise
Contact Vendor
Learn more about Optimizely Web Experimentation
Free Trial
Omniconvert
Free Trial is available
Optimizely Web Experimentation
No trial information available
Ratings
Meets Requirements
8.7
104
8.4
295
Ease of Use
8.0
104
8.2
307
Ease of Setup
8.5
68
8.0
154
Ease of Admin
8.6
61
8.2
124
Quality of Support
9.1
102
8.0
251
Has the product been a good partner in doing business?
9.1
60
7.9
119
Product Direction (% positive)
9.2
100
7.8
270
Features by Category
E-Commerce PersonalizationHide 21 FeaturesShow 21 Features
8.8
20
8.4
31
Visitor Behavior
9.2
19
|
Verified
7.8
24
|
Verified
9.3
20
|
Verified
8.5
26
|
Verified
8.0
16
|
Verified
7.6
22
|
Verified
Templates
8.3
17
|
Verified
7.8
24
|
Verified
9.1
20
8.3
23
|
Verified
9.2
19
8.4
24
|
Verified
Personalization
Feature Not Available
7.6
23
|
Verified
8.6
15
|
Verified
7.7
26
|
Verified
8.7
14
|
Verified
7.9
21
|
Verified
Feature Not Available
Feature Not Available
8.5
12
|
Verified
7.5
20
|
Verified
Feature Not Available
7.0
19
|
Verified
9.2
15
|
Verified
9.0
24
|
Verified
9.0
14
|
Verified
8.6
22
|
Verified
Multichannel
8.9
17
|
Verified
8.5
26
|
Verified
Feature Not Available
6.9
20
|
Verified
8.9
17
|
Verified
8.9
25
|
Verified
Administration
Feature Not Available
8.0
22
|
Verified
8.7
15
|
Verified
8.5
22
|
Verified
9.0
14
|
Verified
8.2
22
|
Verified
8.6
15
|
Verified
8.1
23
|
Verified
Personalization EnginesHide 10 FeaturesShow 10 Features
Not enough data
8.0
24
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
8.2
6
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
29
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
8.1
7
Not enough data
Survey Management
9.0
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
Survey Customization
8.9
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
Survey Insights
8.3
7
Not enough data
7.4
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.2
26
7.8
71
Computing
7.5
26
7.9
66
Feature Not Available
6.4
60
7.0
26
6.9
71
Experimental Design
Feature Not Available
8.4
69
8.9
25
8.7
68
8.8
26
8.7
68
Analytics
8.7
26
8.2
67
Feature Not Available
5.7
61
Categories
Categories
Shared Categories
Omniconvert
Omniconvert
Optimizely Web Experimentation
Optimizely Web Experimentation
Omniconvert and Optimizely Web Experimentation are categorized as A/B Testing and E-Commerce Personalization
Unique Categories
Omniconvert
Omniconvert is categorized as Survey
Reviews
Reviewers' Company Size
Omniconvert
Omniconvert
Small-Business(50 or fewer emp.)
63.0%
Mid-Market(51-1000 emp.)
28.7%
Enterprise(> 1000 emp.)
8.3%
Optimizely Web Experimentation
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
21.3%
Mid-Market(51-1000 emp.)
47.8%
Enterprise(> 1000 emp.)
30.8%
Reviewers' Industry
Omniconvert
Omniconvert
Marketing and Advertising
13.0%
Retail
12.0%
Internet
10.2%
Information Technology and Services
5.6%
Apparel & Fashion
5.6%
Other
53.7%
Optimizely Web Experimentation
Optimizely Web Experimentation
Computer Software
11.1%
Information Technology and Services
9.4%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
7.8%
Other
54.4%
Most Helpful Reviews
Omniconvert
Omniconvert
Most Helpful Favorable Review
JR
Justin R.
Verified User in Online Media

What I like best is that this product does more than just A/B test. Qualitative data is crucial, and the tool helps you gather this vital information. I also like the personalization aspect of the technology. Overall, Marketizator captures where the market...

Most Helpful Critical Review
KK
Katy K.
Verified User in Automotive

That there were many problems with the implementation. Our developer had a lot of contact with the Omniconvert crew but some problems were never solve.d therefor we were not able to perform some tests.

Optimizely Web Experimentation
Optimizely Web Experimentation
Most Helpful Favorable Review
WY
Wissam Y.
Verified User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
VB
Vladimir B.
Verified User in Computer Software

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

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Omniconvert
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
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Optimizely Web Experimentation
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Discussions
Omniconvert
Omniconvert Discussions
I am a marketing person, not a technical guy. Can I handle Omniconvert on my own?
2 comments
SK
I think it doesn't need any technical stuff Read more
Can Omniconvert be used for any platform?
2 comments
SK
Yes, But it's best suitable for ecommerce websitesRead more
How do Omniconvert with other tools?
1 comment
Official Response from Omniconvert
I'm sorry, but I can't access external websites or links. If you have any text from the website that you would like me to help translate or analyze, please...Read more
Optimizely Web Experimentation
Optimizely Web Experimentation Discussions
How does A/B Testing work?
1 comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Monty the Mongoose crying
Optimizely Web Experimentation has no more discussions with answers