Compare Mouseflow and VWO Insights - Web 
At a Glance
Market Segments
Small-Business (68.3% of reviews)
Mid-Market (55.9% of reviews)
Entry-Level Pricing
Free 500 Sessions per month
Starting at $139.00 Per Month
Mouseflow
Star Rating
(675)4.6 out of 5
Market Segments
Small-Business (68.3% of reviews)
Entry-Level Pricing
Free 500 Sessions per month
Free Trial is available
Browse all 6 pricing plansVWO Insights - Web
Star Rating
(61)4.3 out of 5
Market Segments
Mid-Market (55.9% of reviews)
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mouseflow excels in heat maps with a rating of 9.0, while VWO Insights - Web falls short with a rating of 7.1. Reviewers mention that the detailed visual representation of user interactions in Mouseflow provides deeper insights into user behavior.
- Reviewers mention that Mouseflow's session replays are rated at 8.9, significantly higher than VWO Insights - Web's 6.9. Users say that the ability to watch real-time user sessions helps in identifying usability issues more effectively.
- G2 users highlight that Mouseflow's click tracking feature is rated at 8.7, compared to VWO Insights - Web's 7.7. Users report that this functionality allows for better understanding of user engagement on specific elements of the website.
- Users on G2 mention that Mouseflow's frustration tracking feature, rated at 8.0, is superior to VWO Insights - Web's 6.4. Reviewers say this helps in pinpointing areas where users may be struggling, leading to improved user experience.
- Reviewers say that Mouseflow's real-time reporting is rated at 8.5, while VWO Insights - Web's rating is lower at 7.7. Users report that the immediacy of data helps in making timely decisions to optimize website performance.
- Users report that both products offer user-level analytics, but Mouseflow's rating of 7.8 is slightly better than VWO Insights - Web's 7.6. Reviewers mention that this feature is crucial for understanding individual user journeys and tailoring experiences accordingly.
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Pricing
Entry-Level Pricing
Mouseflow
FREE FOREVER
Free
500 Sessions per month
1 website
- Unlimited page views
- Unlimited heat maps
- 500 sessions per month
VWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Mouseflow
Free Trial is available
VWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
8.8
502
8.2
54
Ease of Use
8.8
511
8.3
54
Ease of Setup
9.0
327
8.8
35
Ease of Admin
9.0
275
9.0
34
Quality of Support
9.0
397
9.0
52
Has the product been a good partner in doing business?
8.9
246
8.7
33
Product Direction (% positive)
8.6
455
8.4
52
Features by Category
Metrics
8.5
166
Not enough data
8.4
166
Not enough data
8.4
175
Not enough data
8.3
168
Not enough data
7.9
154
Not enough data
7.8
141
Not enough data
7.7
141
Not enough data
8.1
156
Not enough data
7.9
156
Not enough data
Reporting
Feature Not Available
Not enough data
7.7
144
Not enough data
Feature Not Available
Not enough data
7.5
143
Not enough data
7.7
151
Not enough data
7.7
138
Not enough data
8.0
154
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
133
Not enough data
Feature Not Available
Not enough data
7.1
120
Not enough data
Feature Not Available
Not enough data
Administration
7.5
113
7.3
17
7.6
115
7.0
11
8.1
142
7.9
35
8.3
134
8.2
39
User Response Methods
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
User Behavior
8.7
223
|
Verified
7.7
8
|
Verified
7.4
167
|
Verified
4.3
5
|
Verified
8.6
221
|
Verified
7.1
7
|
Verified
8.0
207
|
Verified
6.4
6
|
Verified
A/B Testing
7.8
166
|
Verified
Not enough data
6.8
129
|
Verified
9.2
6
|
Verified
8.1
173
|
Verified
8.1
7
|
Verified
7.5
132
|
Verified
Not enough data
Visitor Information
8.0
183
|
Verified
Not enough data
7.9
165
|
Verified
Not enough data
Product Analytics
7.2
58
Not enough data
7.8
63
Not enough data
7.4
62
Not enough data
8.0
65
Not enough data
7.8
51
Not enough data
7.2
52
Not enough data
7.6
50
Not enough data
7.2
53
Not enough data
Analytics
8.3
84
Not enough data
8.5
96
Not enough data
8.3
85
Not enough data
7.8
77
Not enough data
7.9
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
71
Not enough data
7.3
72
Not enough data
7.7
75
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Personalized Content
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Survey Management
7.6
21
Not enough data
7.6
22
Not enough data
8.0
23
Not enough data
8.1
23
Not enough data
Process Management
7.9
22
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Feature Not Available
Not enough data
System Management
8.7
20
Not enough data
Feature Not Available
Not enough data
Analysis
8.2
217
7.6
15
8.0
192
7.7
13
8.2
212
7.5
14
8.1
201
7.5
17
8.4
222
8.3
14
Reporting
9.0
251
7.1
22
8.9
251
6.9
16
8.7
230
7.6
13
8.1
199
7.3
17
Marketing Operations
6.7
66
Not enough data
7.9
74
Not enough data
7.9
75
Not enough data
8.1
70
Not enough data
6.9
62
Not enough data
Feature Not Available
Not enough data
Campaign Activity
7.7
77
Not enough data
8.2
85
Not enough data
7.3
69
Not enough data
7.5
68
Not enough data
7.4
67
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Mouseflow and VWO Insights - Web are categorized as E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Marketing Analytics, Enterprise Feedback Management, and Digital Analytics
Unique Categories
Mouseflow is categorized as Customer Journey Mapping
VWO Insights - Web is categorized as User Research, Survey, Digital Experience Monitoring (DEM), and Personalization Engines
Reviews
Reviewers' Company Size
Mouseflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.4%
Computer Software
7.4%
Retail
5.1%
Information Technology and Services
4.8%
Health, Wellness and Fitness
4.0%
Other
68.3%
Marketing and Advertising
20.0%
Internet
8.3%
Information Technology and Services
6.7%
Retail
5.0%
Financial Services
5.0%
Other
55.0%
Most Helpful Reviews
Mouseflow
Most Helpful Favorable Review
Andoni G.
Verified User in Food & Beverages
Smooth installation, great reporting, helpfull insights. Also a nice support, so that's a good thing.
Most Helpful Critical Review
Verified User in Consulting
The learning curve can be steep, especially for new users. It takes some time to fully grasp all the functionalities and integrate them effectively into our workflow.
VWO Insights - Web
Most Helpful Favorable Review
Lee T.
Verified User in Internet
Simple and intuitive to use. It requires very little technical skill to get it up and running and no technical skill to create tests. I like the fact that everything I need is in one package - heatmaps, a/b test, multivariate test etc. I like the fact...
Most Helpful Critical Review
Andrew R.
Verified User in Construction
Goals and observations don't seem to be as useful as I initially thought. Observations seem to get in the way of tests. I do observations in other software to get sign off and then I come into VWO to get it all set up and ready to run and I don't like...
Andoni G.
Verified User in Food & Beverages
Smooth installation, great reporting, helpfull insights. Also a nice support, so that's a good thing.
Lee T.
Verified User in Internet
Simple and intuitive to use. It requires very little technical skill to get it up and running and no technical skill to create tests. I like the fact that everything I need is in one package - heatmaps, a/b test, multivariate test etc. I like the fact...
Verified User in Consulting
The learning curve can be steep, especially for new users. It takes some time to fully grasp all the functionalities and integrate them effectively into our workflow.
Andrew R.
Verified User in Construction
Goals and observations don't seem to be as useful as I initially thought. Observations seem to get in the way of tests. I do observations in other software to get sign off and then I come into VWO to get it all set up and ready to run and I don't like...
Alternatives
Discussions
What is Mouseflow used for?
2 comments
JM
Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. Read more
Why the amount of recordings is the same as heatmaps? And why the credits are too low?
1 comment
Official Response from Mouseflow
Hi Rocio, there seems to be some confusion. For $49/mo Crazy Egg offers 500 recordings and 75,000 page views. On a cheaper plan (29$/mo) Mouseflow offers...Read more
What do you mean by a session?
1 comment
AA
Hi Aishwarya! Mouseflow records full visitor sessions, which is a complete recording of a visitor’s full journey on your website. No matter if the visitor...Read more
VWO Insights - Web has no discussions with answers
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