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Compare Microsoft Clarity and VWO Insights - Web 
Featured Products
At a Glance
Market Segments
Small-Business (63.8% of reviews)
Mid-Market (54.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $139.00 Per Month
Microsoft Clarity
Star Rating
(49)4.5 out of 5
Market Segments
Small-Business (63.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Microsoft ClarityVWO Insights - Web
Star Rating
(61)4.2 out of 5
Market Segments
Mid-Market (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansMicrosoft Clarity vs VWO Insights - Web
When assessing the two solutions, reviewers found Microsoft Clarity easier to use, set up, and administer. Reviewers also preferred doing business with Microsoft Clarity overall.
- Reviewers felt that Microsoft Clarity meets the needs of their business better than VWO Insights - Web.
- When comparing quality of ongoing product support, reviewers felt that VWO Insights - Web is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Microsoft Clarity over VWO Insights - Web.
Pricing
Entry-Level Pricing
Microsoft Clarity
No pricing availableVWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Microsoft Clarity
No trial information availableVWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
8.9
38
8.1
54
Ease of Use
9.1
40
8.3
54
Ease of Setup
9.5
24
8.8
35
Ease of Admin
9.4
16
9.0
34
Quality of Support
8.1
27
9.0
52
Has the product been a good partner in doing business?
9.3
15
8.7
33
Product Direction (% positive)
10.0
34
8.4
52
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.3
17
Not enough data
7.0
11
Not enough data
7.9
35
Not enough data
8.2
39
User Response Methods
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
9.0
19
7.8
9
|
Verified
7.7
19
6.9
8
|
Verified
7.8
16
6.2
7
|
Verified
A/B Testing
7.1
17
Not enough data
Feature Not Available
9.0
7
|
Verified
8.1
18
8.1
8
|
Verified
7.3
16
7.0
5
|
Verified
Visitor Information
7.5
18
4.7
5
|
Verified
6.8
14
5.0
5
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Personalized Content
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
18
7.6
16
7.8
16
7.7
14
8.2
17
7.4
15
7.8
17
7.5
18
8.2
17
8.3
15
Reporting
8.9
19
7.2
23
9.1
18
7.0
17
8.5
18
7.6
14
7.6
18
7.4
18
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Microsoft Clarity and VWO Insights - Web are categorized as Heatmap Tools and Session Replay
Unique Categories
Microsoft Clarity has no unique categories
VWO Insights - Web is categorized as Product Analytics, User Research, Enterprise Feedback Management, Digital Analytics, Survey, Digital Experience Monitoring (DEM), Marketing Analytics, E-Commerce Analytics, and Personalization Engines
Reviews
Reviewers' Company Size
Microsoft Clarity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
25.0%
Marketing and Advertising
14.6%
Computer Software
14.6%
Non-Profit Organization Management
4.2%
Financial Services
4.2%
Other
37.5%
Marketing and Advertising
20.0%
Internet
8.3%
Retail
6.7%
Information Technology and Services
6.7%
Computer Software
5.0%
Other
53.3%
Discussions
How can I customize the dashboard to what I would like at a very simplified high level overview?
1 Comment
MC
Hi Andrea!
Thanks for the inquiry, we currently don't support this feature. We will take this feedback into consideration for our future roadmap. Read more
What is Microsoft Clarity used for?
1 Comment
RM
To monitor the user behaviour of the website and tracking the heatmap of the entire website.Read more
Microsoft Clarity has no more discussions with answers
VWO Insights - Web has no discussions with answers
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