Compare Metadata.io and Terminus (by DemandScience) 
At a Glance
Market Segments
Mid-Market (67.6% of reviews)
Not enough data
Entry-Level Pricing
Free Trial
No pricing available
Metadata.io
Star Rating
(291)4.6 out of 5
Market Segments
Mid-Market (67.6% of reviews)
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about Metadata.ioTerminus (by DemandScience)
Star Rating
(0)0.0 out of 5
Market Segments
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Terminus (by DemandScience)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Terminus excels in Lead Validation> and Lead Enrichment, with scores of 8.8, indicating a strong capability in ensuring the quality of leads. In contrast, Metadata.io's lead analysis features, while rated slightly higher at 9.2, do not match the comprehensive validation process that Terminus offers.
- Reviewers mention that Metadata.io shines in Personalized Messaging and Segmentation, scoring 9.3 and 9.1 respectively, which allows for more tailored marketing efforts. Users on G2 highlight that this feature significantly enhances engagement rates compared to Terminus, which scored lower in these areas.
- G2 users note that Terminus has a superior Quality of Support rating at 9.3, compared to Metadata.io's 9.5. Reviewers appreciate the responsiveness and helpfulness of Terminus's support team, making it a reliable partner for businesses.
- Users say that the Customization Interface in Metadata.io, rated at 9.8, is highly intuitive and allows for extensive personalization of campaigns, which is a key differentiator. In contrast, Terminus's customization options, while solid, do not offer the same level of flexibility.
- Reviewers mention that Terminus's Market Insights feature, rated at 9.1, provides valuable data that helps in strategic decision-making. However, Metadata.io's market insights, rated at 8.7, are perceived as less comprehensive, which may impact users looking for in-depth market analysis.
- Users on G2 report that both platforms offer strong CRM Integration, but Metadata.io edges out with a score of 9.0 compared to Terminus's 8.8. This integration is crucial for users who rely heavily on syncing their marketing efforts with sales processes.
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Pricing
Entry-Level Pricing
Metadata.io
Metadata Campaigns
Free Trial
From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.
At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.
The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.
Lead enrichment is included in some packages.
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents
Terminus (by DemandScience)
No pricing availableFree Trial
Metadata.io
Free Trial is available
Terminus (by DemandScience)
No trial information availableRatings
Meets Requirements
8.9
208
Not enough data
Ease of Use
8.6
208
Not enough data
Ease of Setup
8.5
105
Not enough data
Ease of Admin
8.7
108
Not enough data
Quality of Support
9.5
208
Not enough data
Has the product been a good partner in doing business?
9.4
109
Not enough data
Product Direction (% positive)
9.7
190
Not enough data
Features by Category
Lead Intelligence
8.7
17
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
Lead Management
9.2
21
Not enough data
8.5
13
Not enough data
9.0
18
Not enough data
Marketing Campaigns
9.4
19
Not enough data
9.1
15
Not enough data
8.9
18
Not enough data
9.2
17
Not enough data
8.9
19
Not enough data
Campaign Execution
8.2
12
Not enough data
9.2
18
Not enough data
9.0
15
Not enough data
6.9
6
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.4
30
Not enough data
8.9
31
Not enough data
Feature Not Available
Not enough data
Platform Data
8.9
31
Not enough data
9.0
28
Not enough data
Platform Additional Functionality
8.9
33
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
70
Not enough data
Platform Data
8.8
92
Not enough data
8.6
82
Not enough data
Platform Additional Functionality
9.1
83
Not enough data
8.8
87
Not enough data
Lead Intelligence
8.7
31
|
Verified
Not enough data
9.0
31
|
Verified
Not enough data
8.6
32
|
Verified
Not enough data
8.7
31
|
Verified
Not enough data
Feature Not Available
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segment Trending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Signature Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Signature Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Signature Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.5
37
Not enough data
8.9
45
Not enough data
9.1
44
Not enough data
Lead Management
8.7
51
Not enough data
8.4
36
Not enough data
8.7
40
Not enough data
Marketing Campaigns
9.1
43
Not enough data
8.9
31
Not enough data
9.2
45
Not enough data
8.9
38
Not enough data
8.6
43
Not enough data
9.1
32
Not enough data
Lead Intelligence
Feature Not Available
Not enough data
8.8
54
Not enough data
8.9
57
Not enough data
Lead Management
8.9
59
Not enough data
8.4
44
Not enough data
8.7
54
Not enough data
Marketing Campaigns
8.8
53
Not enough data
Feature Not Available
Not enough data
9.0
53
Not enough data
8.6
48
Not enough data
8.6
53
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Metadata.io and Terminus (by DemandScience) are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, Marketing Account Intelligence, and Account Data Management
Unique Categories
Metadata.io is categorized as Lead Intelligence
Terminus (by DemandScience) is categorized as Lead-to-Account Matching and Routing, Account-Based Web and Content Experiences, Buyer Intent Data Providers, Conversational Marketing, Email Signature, Marketing Analytics, Market Intelligence, Attribution, Live Chat, and Chatbots
Reviews
Reviewers' Company Size
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Terminus (by DemandScience)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
45.1%
Information Technology and Services
15.1%
Marketing and Advertising
13.7%
Financial Services
3.2%
Computer & Network Security
3.2%
Other
19.7%
‐
‐
‐
‐
‐
Other
0%
Most Helpful Reviews
Metadata.io
Most Helpful Favorable Review
Verified User in Market Research
The platform is very easy to use and helps our small team get a lot done in less time than if we were running ads natively. The ability to unlock B2B targeting in Facebook has been huge for us. Our spend is much more efficient and it has enabled us to...
Most Helpful Critical Review
Verified User in Information Technology and Services
Campaigns set up by creative. Working across several clients with MD, we have encountered inaccurate reporting on Opps (Metadata was over-reporting). Naming conventions are extra, and complicates trying to update components like budget and ad copy....
Terminus (by DemandScience)
Most Helpful Favorable Review
Most Helpful Critical Review
Verified User in Market Research
The platform is very easy to use and helps our small team get a lot done in less time than if we were running ads natively. The ability to unlock B2B targeting in Facebook has been huge for us. Our spend is much more efficient and it has enabled us to...
Verified User in Information Technology and Services
Campaigns set up by creative. Working across several clients with MD, we have encountered inaccurate reporting on Opps (Metadata was over-reporting). Naming conventions are extra, and complicates trying to update components like budget and ad copy....
Alternatives
Discussions
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 comments
NK
Metadata has their own data providers but does require paid subscription and integration with intent data sources like Bombora and G2.Read more
What regions does Metadata.io operate in and is it GDPR Compliant?
1 comment
Official Response from Metadata.io
Metadata.io serves all markets and is GDPR compliantRead more
Metadata.io has no more discussions with answers
Terminus (by DemandScience) has no discussions with answers
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