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- Matomo (formerly Piwik)-vs-Piwik PRO
Compare Matomo (Formerly Piwik) and Piwik PRO 
At a Glance
Market Segments
Small-Business (55.6% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
FREE download
Free
Matomo (Formerly Piwik)
Star Rating
(91)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Entry-Level Pricing
FREE download
Browse all 3 pricing plansPiwik PRO
Star Rating
(35)4.6 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
Free
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Matomo (Formerly Piwik) offers a free download option, making it an attractive choice for small businesses looking to minimize costs, while Piwik PRO also provides a free version but with more limitations on features.
- Reviewers mention that Matomo excels in its customizable design and server-side storage capabilities, which allow for greater control over data privacy, whereas Piwik PRO shines in its advanced reporting features, particularly in real-time reporting and retroactive reporting.
- G2 users highlight that Matomo's ease of setup is rated lower than Piwik PRO, with scores of 7.6 compared to 8.1, indicating that users may find Piwik PRO more user-friendly for initial implementation.
- Users on G2 report that Piwik PRO has superior audience targeting capabilities, scoring 8.4 compared to Matomo's 7.8, which can be crucial for businesses looking to optimize their marketing efforts.
- Reviewers say that Matomo's engagement metrics are highly praised, with a score of 8.4, but Piwik PRO edges ahead with an 8.7, suggesting that users may find more value in the depth of engagement insights provided by Piwik PRO.
- Users report that while both platforms offer robust integrations, Matomo's API and integrations score higher at 8.4 compared to Piwik PRO's 8.2, indicating a slight advantage for Matomo in terms of flexibility and connectivity with other tools.
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Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Piwik PRO
Piwik PRO Core
Free
Privacy-compliant analytics and data activation platform with built-in consent & tag management. For free. Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
Piwik PRO
Free Trial is available
Ratings
Meets Requirements
8.5
76
8.6
29
Ease of Use
8.0
78
8.3
30
Ease of Setup
7.6
49
8.1
21
Ease of Admin
7.9
47
8.2
21
Quality of Support
7.7
48
7.5
21
Has the product been a good partner in doing business?
8.4
30
8.4
15
Product Direction (% positive)
8.2
76
8.4
29
Features by Category
Metrics
8.5
61
8.7
22
8.4
56
8.7
22
8.7
57
8.6
23
8.5
60
8.8
23
8.2
55
8.7
19
8.1
49
8.8
22
8.1
51
8.5
21
7.9
46
8.4
17
7.4
37
8.2
16
Reporting
8.3
57
7.8
24
8.1
40
8.3
17
8.2
42
8.5
20
7.8
48
8.4
19
8.1
37
8.3
17
8.0
42
7.8
15
8.3
54
8.9
20
Other
8.4
55
8.6
24
8.5
52
8.7
21
7.8
41
8.2
20
8.2
44
8.0
16
7.9
30
8.8
13
7.4
22
8.3
13
8.3
40
8.4
15
Administration
8.4
38
8.2
23
7.8
34
7.8
16
8.5
49
8.3
23
8.9
54
8.7
23
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Tools
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Not enough data
Metrics
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and Piwik PRO are categorized as Digital Analytics
Unique Categories
Matomo (Formerly Piwik) is categorized as Content Analytics
Piwik PRO is categorized as Tag Management Systems, Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Marketing and Advertising
14.7%
Information Technology and Services
14.7%
Computer Software
11.8%
Education Management
5.9%
Construction
5.9%
Other
47.1%
Most Helpful Reviews
Matomo (Formerly Piwik)
Most Helpful Favorable Review
Brad J.
Verified User in Computer Software
Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...
Most Helpful Critical Review
Melissa L.
Verified User in Security and Investigations
Would like a better interface and shared data from screen to screen.
Piwik PRO
Most Helpful Favorable Review
Stephen H.
Verified User in Hospital & Health Care
I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...
Most Helpful Critical Review
Atta ur Rehman S.
Verified User in Accounting
Developing custom occasions for precise actions is a little bit restrained because you need to classify them in categories after which it is tough to get stats from the ones categories
Brad J.
Verified User in Computer Software
Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...
Stephen H.
Verified User in Hospital & Health Care
I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...
Melissa L.
Verified User in Security and Investigations
Would like a better interface and shared data from screen to screen.
Atta ur Rehman S.
Verified User in Accounting
Developing custom occasions for precise actions is a little bit restrained because you need to classify them in categories after which it is tough to get stats from the ones categories
Alternatives
Discussions
Is the data your own?
3 comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
Piwik PRO has no discussions with answers
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