# Market Leader vs Zillow Premier Agent Comparison

| | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Star Rating** | 3.2 out of 5 | 2.2 out of 5 | 
| **Total Reviews** | 258 | 55 | 
| **Largest Market Segment** | Small-Business (67.9% of reviews) | Small-Business (68.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Market Leader

Pros:
- Lead Generation (1 reviews)

Cons:
- Poor Customer Support (3 reviews)
- Poor Lead Quality (3 reviews)

### Zillow Premier Agent

Pros:
- Ease of Use (1 reviews)
- Lead Generation (1 reviews)

Cons:
- Poor Lead Quality (2 reviews)
- Expensive (1 reviews)

---
## Ratings Comparison
| Rating | Market Leader | Zillow Premier Agent | 
|---|---|---|
  | **Meets Requirements** | 6.6 (196 reviews) | 5.6 (45 reviews) | 
  | **Ease of Use** | 7.1 (197 reviews) | 6.8 (43 reviews) | 
  | **Ease of Setup** | 6.5 (68 reviews) | 7.2 (10 reviews) | 
  | **Ease of Admin** | 7.4 (56 reviews) | 6.9 (7 reviews) | 
  | **Quality of Support** | 6.8 (195 reviews) | 4.7 (39 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.1 (56 reviews) | 4.4 (6 reviews) | 
  | **Product Direction (% positive)** | 5.8 (185 reviews) | 2.8 (42 reviews) | 

---
## Pricing

### Market Leader

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Zillow Premier Agent

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Market Leader** | 4.9/10 | 74 |
| **Zillow Premier Agent** | N/A | N/A |

#### Relationship Management

| Feature | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Lead Generation** | 5.2 (69 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | 5.0 (60 reviews) ✓ Verified | Not enough data | 
| **CRM Integration** | 5.6 (64 reviews) ✓ Verified | Not enough data | 

#### Presentation

| Feature | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Website Builder** | 5.7 (63 reviews) ✓ Verified | Not enough data | 
| **MLS Integration** | 6.1 (65 reviews) ✓ Verified | Not enough data | 
| **SEO Strategization** | 5.0 (62 reviews) ✓ Verified | Not enough data | 
| **IDX Website** | 6.1 (65 reviews) ✓ Verified | Not enough data | 

#### Platform Branding

| Feature | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Operability** | 5.0 (35 reviews) | Not enough data | 
| **Brand Management** | 4.4 (35 reviews) | Not enough data | 

#### Platform Content

| Feature | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Social Media Management** | 3.8 (34 reviews) | Not enough data | 
| **Communication Management** | 4.5 (35 reviews) | Not enough data | 
| **Website Management** | 5.0 (34 reviews) | Not enough data | 
| **Campaign Building** | 4.9 (34 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Reporting** | 4.5 (33 reviews) | Not enough data | 

#### Platform Integrations

| Feature | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Integration with Real Estate CRM** | 4.7 (32 reviews) | Not enough data | 
| **Integration with Virtual Tour** | 4.1 (30 reviews) | Not enough data | 
| **Integration with Real Estate Activities Management** | 4.2 (31 reviews) | Not enough data | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **Market Leader** | 6.6/10 | 131 |
| **Zillow Premier Agent** | 4.9/10 | 37 |

#### Client Management

| Feature | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Lead Scoring** | 6.2 (48 reviews) | 3.3 (13 reviews) | 
| **Contact Management** | 6.5 (49 reviews) | 5.1 (14 reviews) | 
| **Lead Generation** | 5.9 (51 reviews) | 2.4 (14 reviews) | 

#### Task Management

| Feature | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Marketing Automation** | 6.6 (46 reviews) | 4.7 (11 reviews) | 
| **Document Management** | 5.4 (42 reviews) | 3.9 (9 reviews) | 
| **Third-Party Integration** | 5.5 (41 reviews) | 4.4 (8 reviews) | 

#### Platform Features

| Feature | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Contact & Account Management** | 7.7 (125 reviews) | 6.3 (30 reviews) | 
| **Opportunity & Pipeline Management** | 7.4 (116 reviews) | 5.7 (30 reviews) | 
| **Task / Activity Management** | 7.3 (120 reviews) | 5.5 (25 reviews) | 
| **Listing Management** | 6.5 (96 reviews) | 6.0 (28 reviews) | 
| **Email Marketing** | 7.8 (121 reviews) | 5.4 (19 reviews) | 
| **Transaction Management** | 6.0 (85 reviews) | 5.0 (20 reviews) | 
| **Lead Management** | 7.6 (122 reviews) | 5.4 (28 reviews) | 
| **CMA Management** | 6.5 (99 reviews) | 4.8 (17 reviews) | 
| **Forecasting & Reporting** | 6.0 (80 reviews) | 4.8 (18 reviews) | 
| **Dashboards** | 7.4 (126 reviews) | 6.2 (29 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)

**Unique to Market Leader (1):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | Market Leader | Zillow Premier Agent | 
|---|---|---|
| **Small-Business** | 67.9% | 68.5% | 
| **Mid-Market** | 17.7% | 16.7% | 
| **Enterprise** | 14.5% | 14.8% | 

### By Industry

#### Market Leader

- **Real Estate:** 97.6%
- **Publishing:** 0.4%
- **Public Relations and Communications:** 0.4%
- **Non-Profit Organization Management:** 0.4%
- **Design:** 0.4%
- **Construction:** 0.4%
- **Commercial Real Estate:** 0.4%

#### Zillow Premier Agent

- **Real Estate:** 90.7%
- **Computer Software:** 3.7%
- **Utilities:** 1.9%
- **Government Administration:** 1.9%
- **Commercial Real Estate:** 1.9%

---
## Alternatives

### Alternatives to Market Leader

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1547 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (402 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Zurple](https://www.g2.com/products/zurple/reviews) — 3.8/5 stars (56 reviews)

### Alternatives to Zillow Premier Agent

- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1547 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (402 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (397 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (432 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Zurple](https://www.g2.com/products/zurple/reviews) — 3.8/5 stars (56 reviews)

---
## Top Discussions

### Market Leader

- Title: [Do market leaders work?](https://www.g2.com/discussions/do-market-leaders-work) — 3 comments
  > **Top comment:** "Terrible CRM. How do I get my money Back?"
- Title: [Does anyone know the steps to cancel?](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) — 2 comments, 1 upvote
  > **Top comment:** "Take them to the BBB ... they are a complete scam... do not invest a penny more into this company ... they cannot guarantee the minimum leads they are..."
- Title: [Does Market Leader offer any product training?](https://www.g2.com/discussions/training-e095bc7c-6bca-487d-af74-ca729fd63287) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "In addition to one-on-one onboarding training each customer receives, Market Leader also offers two ongoing webinar series – our monthly Power Hour webinars..."
- Title: [Can I import my contacts from  Gmail?](https://www.g2.com/discussions/importing-contacts) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, you can sync your Google Contacts to your Market Leader system with ease. You can even sync your groups, and choose one-way or two-way sync. Syncing..."
- Title: [Does Market Leader integrate with my other lead sources?](https://www.g2.com/discussions/integrations-7b43d985-6e29-4535-910d-93eb097ef079) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely – Market Leader’s Lead Stream API works with dozens of partners and has over 20 integrations so you can manage all your leads in one place. When..."

### Zillow Premier Agent

- Title: [An Open Letter for  Real Estate Agents by Norman Szobotka](https://www.g2.com/discussions/37913-an-open-letter-for-real-estate-agents-by-norman-szobotka) — 3 comments, 1 upvote
  > **Top comment:** "The real estate industry is changing like any other business. To be successful in any business you should use new technologies. Since that agents make their..."
- Title: [Do Zillow leads work?](https://www.g2.com/discussions/do-zillow-leads-work) — 2 comments
  > **Top comment:** "No"
- Title: [Is Zillow Premier Agent worth it?](https://www.g2.com/discussions/is-zillow-premier-agent-worth-it) — 1 comment
  > **Top comment:** "Absolutely not. About every lead I got the clients had buyers. I complained and they wanted to coach me how to take those buyers away from other agents. For..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/market-leader-vs-zillow-premier-agent)