Compare LoyaltyLion and Smile.io

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At a Glance
LoyaltyLion
LoyaltyLion
Star Rating
(372)4.6 out of 5
Market Segments
Small-Business (73.8% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LoyaltyLion
Smile.io
Smile.io
Star Rating
(218)4.6 out of 5
Market Segments
Small-Business (90.8% of reviews)
Information
Entry-Level Pricing
Free
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Smile.io excels in ease of use with a score of 9.2, making it highly accessible for small businesses. In contrast, LoyaltyLion's ease of use score of 8.6 suggests a steeper learning curve, which some users find challenging.
  • Reviewers mention that Smile.io offers a superior quality of support, scoring 9.4 compared to LoyaltyLion's 9.2. Users appreciate the responsive customer service and helpful resources provided by Smile.io, which enhances their overall experience.
  • G2 users highlight Smile.io's robust loyalty engine, scoring 9.0, which allows for customizable rewards and engagement strategies. LoyaltyLion, while still effective, scores slightly lower at 8.7, indicating that some users find its features less flexible.
  • Users on G2 report that Smile.io's gamification features, scoring 6.7, could be improved, as they feel less engaging compared to LoyaltyLion's score of 7.1. This suggests that LoyaltyLion may offer more interactive elements to keep customers engaged.
  • Reviewers mention that both platforms have similar scores for personalization at 7.8, indicating that users find both products capable of tailoring experiences to their customers, though neither stands out significantly in this area.
  • Users say that Smile.io's entry-level price is a significant advantage, as it offers a free plan, making it accessible for small businesses. LoyaltyLion does not have a free tier, which may deter some budget-conscious users.
Featured Products
Pricing
Entry-Level Pricing
LoyaltyLion
No pricing available
Smile.io
Free
Free
Browse all 4 pricing plans
Free Trial
LoyaltyLion
Free Trial is available
Smile.io
No trial information available
Ratings
Meets Requirements
8.5
334
8.7
214
Ease of Use
8.6
336
9.2
216
Ease of Setup
8.5
261
9.2
203
Ease of Admin
8.9
212
9.1
148
Quality of Support
9.2
331
9.5
199
Has the product been a good partner in doing business?
9.0
209
9.3
144
Product Direction (% positive)
9.2
336
9.0
210
Features by Category
8.0
309
8.1
193
Loyalty Experience
8.7
300
9.1
192
8.6
305
8.9
193
8.5
300
8.3
191
7.8
299
7.9
191
7.1
287
6.8
188
Feature Not Available
6.7
181
Loyalty Platform
7.8
295
7.8
188
8.2
297
8.0
187
7.8
300
8.1
185
7.5
277
7.6
181
8.4
301
8.4
185
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
LoyaltyLion
LoyaltyLion
Smile.io
Smile.io
LoyaltyLion and Smile.io are categorized as Loyalty Management
Unique Categories
LoyaltyLion
LoyaltyLion is categorized as E-Commerce Tools
Smile.io
Smile.io is categorized as Customer Advocacy
Reviews
Reviewers' Company Size
LoyaltyLion
LoyaltyLion
Small-Business(50 or fewer emp.)
73.8%
Mid-Market(51-1000 emp.)
25.7%
Enterprise(> 1000 emp.)
0.5%
Smile.io
Smile.io
Small-Business(50 or fewer emp.)
90.8%
Mid-Market(51-1000 emp.)
9.2%
Enterprise(> 1000 emp.)
0%
Reviewers' Industry
LoyaltyLion
LoyaltyLion
Apparel & Fashion
25.4%
Retail
21.6%
Food & Beverages
10.0%
Consumer Goods
10.0%
Health, Wellness and Fitness
8.9%
Other
24.1%
Smile.io
Smile.io
Retail
32.1%
Apparel & Fashion
13.8%
Food & Beverages
10.1%
Cosmetics
7.3%
Consumer Goods
7.3%
Other
29.4%
Most Helpful Reviews
LoyaltyLion
LoyaltyLion
Most Helpful Favorable Review
LG
Liza G.
Verified User in Marketing and Advertising

The upsides are the help documention, accompanied with the support team. It was also very easy to connect all of our platforms and the integrations were seamless. It was so simple to connect to Yotpo, Klaviyo, etc. From start to finish, connecting all of...

Most Helpful Critical Review
AG
Angsu G.
Verified User in Retail

The software didn't live up to how it was sold to us, and ended up unable to deliver what they confirmed it could do. We had a poor onboarding experience and were stuck paying for the software we couldn't use with no compensation for being lied to. We've...

Smile.io
Smile.io
Most Helpful Favorable Review
Verified User
G
Verified User in Consumer Goods

I love how user-friendly and customizable Smile.io is! It integrates seamlessly with Shopify and makes creating loyalty programs a breeze. The platform offers flexibility in rewarding customers, and the customer support is always quick to respond.

Most Helpful Critical Review
Verified User
G
Verified User in Consumer Goods

It generates coupon codes & doesn't allow customers to combine coupons once they redeem them. Very confusing to customers and causes a lot of CS Backlog.

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LoyaltyLion
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Smile.io
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Discussions
LoyaltyLion
LoyaltyLion Discussions
Monty the Mongoose crying
LoyaltyLion has no discussions with answers
Smile.io
Smile.io Discussions
Is smile IO for free?
1 comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
What are Smile rewards?
1 comment
Official Response from Smile.io
Smile rewards is a loyalty platform for commerce brands on Shopify, Shopify Plus and BigCommerce. The platform enables brands to provide easy-to-use rewards...Read more