Compare LiveRamp and Oracle Data Cloud 
At a Glance
Market Segments
Enterprise (49.5% of reviews)
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
LiveRamp
Star Rating
(109)4.2 out of 5
Market Segments
Enterprise (49.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LiveRampOracle Data Cloud
Star Rating
(44)4.0 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle Data CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that LiveRamp excels in audience segmentation with a score of 9.5, allowing for highly targeted marketing efforts, while Oracle Data Cloud, although strong, has a lower score in this area, indicating it may not offer the same level of granularity in audience targeting.
- Reviewers mention that Oracle Data Cloud shines in data integration, particularly with 1st-party data integration scoring 9.2, compared to LiveRamp's 7.3, suggesting that Oracle provides a more seamless experience for integrating first-party data sources.
- G2 users highlight that LiveRamp's data export tools received a commendable score of 8.7, making it easier for users to extract and utilize their data, whereas Oracle Data Cloud lacks a specific score in this area, which may indicate less robust export capabilities.
- Users on G2 report that Oracle Data Cloud outperforms LiveRamp in ROI tracking, with a score of 9.0 compared to LiveRamp's 6.9, suggesting that Oracle provides better tools for measuring the effectiveness of marketing campaigns.
- Reviewers say that while both platforms offer multi-user access, Oracle Data Cloud scores higher at 9.4, indicating a more flexible and user-friendly experience for teams needing collaborative access compared to LiveRamp's 8.3.
- Users mention that Oracle Data Cloud's campaign insights feature is rated significantly higher at 8.9, compared to LiveRamp's 7.6, suggesting that Oracle provides more actionable insights for optimizing marketing campaigns.
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Pricing
Entry-Level Pricing
LiveRamp
No pricing availableOracle Data Cloud
No pricing availableFree Trial
LiveRamp
No trial information availableOracle Data Cloud
No trial information availableRatings
Meets Requirements
8.4
58
8.7
32
Ease of Use
8.1
58
8.1
32
Ease of Setup
7.7
30
7.7
13
Ease of Admin
7.9
29
8.3
10
Quality of Support
8.1
53
8.4
30
Has the product been a good partner in doing business?
8.6
31
8.5
11
Product Direction (% positive)
7.3
52
8.0
29
Features by Category
Data Integration
Not enough data
9.2
6
Not enough data
8.8
7
Not enough data
9.3
9
Not enough data
8.3
15
Not enough data
8.5
13
Not enough data
8.7
9
Data Analysis & Optimization
Not enough data
9.5
10
Not enough data
8.4
15
Not enough data
8.8
14
Not enough data
8.5
8
Platform
Not enough data
8.7
13
Not enough data
8.6
13
Not enough data
9.2
10
Not enough data
8.3
9
Not enough data
9.0
10
Data Masking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
6.7
9
Not enough data
7.4
7
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Marketing
6.9
7
Not enough data
6.9
6
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Reporting
7.7
10
Not enough data
7.9
8
Not enough data
7.5
8
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.1
7
9.0
5
|
Verified
7.9
7
9.2
6
|
Verified
7.9
7
9.3
5
|
Verified
8.3
9
9.4
6
|
Verified
7.1
8
Not enough data
6.7
8
Not enough data
Campaign Activity
7.6
7
8.9
6
|
Verified
7.8
9
8.6
6
|
Verified
6.7
6
8.9
6
|
Verified
7.4
7
8.6
6
|
Verified
6.7
6
9.2
6
|
Verified
6.7
6
Not enough data
Categories
Categories
Shared Categories
LiveRamp and Oracle Data Cloud are categorized as Marketing Analytics
Unique Categories
LiveRamp is categorized as Data Masking, Identity Resolution, Attribution, and Data Management Suites
Oracle Data Cloud is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
LiveRamp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.1%
Retail
7.2%
Financial Services
7.2%
Computer Software
6.2%
Information Technology and Services
4.1%
Other
37.1%
Marketing and Advertising
22.5%
Information Technology and Services
20.0%
Retail
10.0%
Financial Services
7.5%
Health, Wellness and Fitness
5.0%
Other
35.0%
Most Helpful Reviews
LiveRamp
Most Helpful Favorable Review
Connor S.
Verified User in Sporting Goods
Ability to stitch together an anonymous identity pool of our first party customers. This helps us put together our campaigns better.
Most Helpful Critical Review
Verified User in Leisure, Travel & Tourism
It’s the only option and it double cookies when data is returned to Resonate.
Oracle Data Cloud
Most Helpful Favorable Review
Corey B.
Verified User in Marketing and Advertising
Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Total lack of transparency in their retailer makeup for creating audiences as well as who is included in reporting out.
Connor S.
Verified User in Sporting Goods
Ability to stitch together an anonymous identity pool of our first party customers. This helps us put together our campaigns better.
Corey B.
Verified User in Marketing and Advertising
Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate...
Verified User in Leisure, Travel & Tourism
It’s the only option and it double cookies when data is returned to Resonate.
Verified User in Marketing and Advertising
Total lack of transparency in their retailer makeup for creating audiences as well as who is included in reporting out.
Alternatives
Discussions
LiveRamp has no discussions with answers
Oracle Data Cloud has no discussions with answers
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