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- LaunchDarkly-vs-Optimizely Web Experimentation
Compare LaunchDarkly and Optimizely Web Experimentation 
At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
$0.00
Contact Vendor
LaunchDarkly
Star Rating
(494)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Entry-Level Pricing
$0.00
Browse all 3 pricing plansOptimizely Web Experimentation
Star Rating
(407)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in Data Enrichment with a score of 9.3, allowing for comprehensive insights into visitor behavior, while LaunchDarkly, although strong, scores lower in this area, indicating a potential gap in data capabilities.
- Reviewers mention that LaunchDarkly shines in Flag Management with a score of 9.3, providing robust control over feature flags, whereas Optimizely's score of 8.3 suggests it may not offer the same level of management efficiency.
- G2 users highlight that Optimizely's A/B Testing capabilities are rated highly at 8.8, making it a preferred choice for users focused on experimentation, while LaunchDarkly's score of 8.5 indicates it may not be as specialized in this area.
- Users on G2 report that LaunchDarkly's Multi-Environment Control feature, scoring 8.7, allows for seamless management across different environments, which is crucial for larger teams, while Optimizely's score of 7.8 suggests it may not be as effective in this regard.
- Reviewers mention that Optimizely's Reporting and Analytics features score 8.2, providing valuable insights for marketers, whereas LaunchDarkly's lower score of 7.2 indicates that its analytics capabilities may not meet the same level of user expectations.
- Users say that LaunchDarkly's Low-Code Interface is rated at 8.5, making it more accessible for teams with limited coding resources, while Optimizely's score of 7.7 suggests it may require more technical expertise to utilize effectively.
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Pricing
Entry-Level Pricing
LaunchDarkly
Developer
$0.00
Feature flagging for your passion project. Start for free; pay only when you exceed Developer tier limits
- 1 project
- 3 environments
- 5 service connections per month
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
LaunchDarkly
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
9.0
436
8.4
295
Ease of Use
8.7
447
8.2
307
Ease of Setup
8.6
275
8.0
154
Ease of Admin
8.9
104
8.2
124
Quality of Support
8.8
284
8.0
251
Has the product been a good partner in doing business?
9.0
94
7.9
119
Product Direction (% positive)
9.1
437
7.8
270
Features by Category
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
175
Not enough data
8.6
180
Not enough data
8.1
168
Not enough data
Management
8.5
173
Not enough data
7.6
174
Not enough data
7.8
164
Not enough data
Management
9.3
379
8.3
24
8.9
365
8.3
25
7.7
354
8.0
23
Functionality
8.7
371
8.0
25
9.1
370
8.5
26
8.5
353
7.6
26
Computing
Feature Not Available
7.9
66
Feature Not Available
6.4
60
Feature Not Available
6.9
71
Experimental Design
8.3
133
8.4
69
8.4
134
8.7
68
7.9
128
8.7
68
Analytics
7.2
131
8.2
67
Feature Not Available
5.7
61
Categories
Categories
Shared Categories
LaunchDarkly and Optimizely Web Experimentation are categorized as Feature Management and A/B Testing
Unique Categories
LaunchDarkly is categorized as Continuous Delivery
Optimizely Web Experimentation is categorized as Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Configuration Management, and Personalization
Reviews
Reviewers' Company Size
LaunchDarkly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
30.8%
Information Technology and Services
10.0%
Financial Services
6.7%
Entertainment
5.5%
Construction
4.1%
Other
42.9%
Computer Software
11.1%
Information Technology and Services
9.4%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
7.8%
Other
54.4%
Most Helpful Reviews
LaunchDarkly
Most Helpful Favorable Review
Togi Kiran K.
Verified User in Online Media
I like LaunchDarkly's ability to seamlessly manage feature flags and control rollouts, enabling quick, safe deployments and A/B testing without requiring code changes or restarts. Its real-time toggling, comprehensive analytics, and role-based access...
Most Helpful Critical Review
Verified User in Animation
Nomenclature to certain elements of fields is a little misleading at times.
Optimizely Web Experimentation
Most Helpful Favorable Review
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Most Helpful Critical Review
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Togi Kiran K.
Verified User in Online Media
I like LaunchDarkly's ability to seamlessly manage feature flags and control rollouts, enabling quick, safe deployments and A/B testing without requiring code changes or restarts. Its real-time toggling, comprehensive analytics, and role-based access...
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Verified User in Animation
Nomenclature to certain elements of fields is a little misleading at times.
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Alternatives
Discussions
How do I use LaunchDarkly?
1 comment
VR
Refer to their developer guide or SDK; they provide the snippet and imports that you can use in your code.Read more
What is LaunchDarkly used for?
1 comment
LN
Mostly we use for A/B Testing. Turn on new feature for subset of users and turn on/off new feature when we first release.Read more
LaunchDarkly has no more discussions with answers
How does A/B Testing work?
1 comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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