Compare Kantar Media and Mintel 
At a Glance
Market Segments
Enterprise (48.4% of reviews)
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Kantar Media
Star Rating
(32)3.8 out of 5
Market Segments
Enterprise (48.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Kantar MediaMintel
Star Rating
(35)4.5 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MintelSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mintel excels in "Communication Skills" with a score of 8.9, while Kantar Media falls short with a score of 7.5. Reviewers mention that Mintel's team is proactive in providing updates and clarifications, making collaboration smoother.
- Reviewers say that Mintel's "Statement of Work" process is highly rated at 9.1, indicating clarity and thoroughness, whereas Kantar Media's score of 6.9 suggests a lack of detail that can lead to misunderstandings in project scope.
- G2 users highlight Mintel's superior "Technical Expertise" with a score of 8.8, compared to Kantar Media's 7.6. Users mention that Mintel's team is well-versed in the latest industry trends and technologies, which enhances the overall project quality.
- Users on G2 report that Mintel consistently "Met Deadlines" with a score of 8.6, while Kantar Media's score of 7.6 indicates occasional delays. Reviewers mention that timely delivery is a key strength of Mintel, contributing to better project management.
- Reviewers mention that Mintel's "Change Management Skills" are rated at 8.2, which is notably higher than Kantar Media's 7.3. Users say that Mintel effectively navigates changes in project scope, ensuring minimal disruption to timelines.
- Users report that Mintel's "Vertical Expertise" is rated at 8.6, showcasing a deep understanding of specific industries, while Kantar Media's score of 7.1 suggests a more generalized approach. Reviewers mention that this specialized knowledge allows Mintel to provide more tailored solutions.
Featured Products
Sponsored
BWT
(51)
Market Research Services
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Pricing
Entry-Level Pricing
Kantar Media
No pricing availableMintel
No pricing availableFree Trial
Kantar Media
No trial information availableMintel
No trial information availableRatings
Quality of Work
7.6
18
8.8
10
Responsiveness
7.3
19
8.4
16
Expertise of Team
8.0
18
8.6
16
Execution Ability
7.6
19
8.5
16
Communication Skills
7.5
19
8.9
17
Professionalism
8.3
19
9.4
16
Has the product been a good partner in doing business?
8.1
19
9.2
24
Features by Category
Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Delivery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Team Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kantar Media and Mintel are categorized as Market Research Services
Unique Categories
Kantar Media has no unique categories
Mintel has no unique categories
Reviews
Reviewers' Company Size
Kantar Media
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mintel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.3%
Media Production
9.7%
Market Research
9.7%
Consumer Goods
9.7%
Entertainment
6.5%
Other
32.3%
Marketing and Advertising
42.9%
Food & Beverages
14.3%
Consumer Goods
8.6%
Entertainment
5.7%
Sports
2.9%
Other
25.7%
Most Helpful Reviews
Kantar Media
Most Helpful Favorable Review
Eric A.
Verified User in Marketing and Advertising
It's giving me insight into clients' media types and revenue spent.
Most Helpful Critical Review
Verified User in Market Research
Least helpful in a sense of, some clients did not pay on time especially if the results of the study is not favorable on the client side.
Mintel
Most Helpful Favorable Review
Jessie P.
Verified User in Marketing and Advertising
The infographics are easy to understand and well organized
Most Helpful Critical Review
Fatima I.
Verified User in Automotive
Searching for certain information was difficult as the system would not recognize keywords in the search bar.
Eric A.
Verified User in Marketing and Advertising
It's giving me insight into clients' media types and revenue spent.
Jessie P.
Verified User in Marketing and Advertising
The infographics are easy to understand and well organized
Verified User in Market Research
Least helpful in a sense of, some clients did not pay on time especially if the results of the study is not favorable on the client side.
Fatima I.
Verified User in Automotive
Searching for certain information was difficult as the system would not recognize keywords in the search bar.
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