Compare Google Trends and Similarweb 
At a Glance
Market Segments
Small-Business (65.9% of reviews)
Mid-Market (42.8% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Google Trends
Star Rating
(231)4.6 out of 5
Market Segments
Small-Business (65.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google TrendsSimilarweb
Star Rating
(1,066)4.5 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
$0.00
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Similarweb excels in "SEO Auditing" with a score of 7.9, while Google Trends shines in "Keyword Research" with a higher score of 8.9, indicating that Google Trends may provide more comprehensive insights for keyword optimization.
- Reviewers mention that Similarweb's "Competitor Analysis" feature stands out with a score of 9.1, suggesting it offers robust tools for understanding market positioning, whereas Google Trends scores 7.9 in the same category, indicating a potential gap in competitive insights.
- G2 users highlight that Google Trends has a superior "Ease of Use" rating of 9.4 compared to Similarweb's 8.6, suggesting that users find Google Trends more intuitive and user-friendly for everyday tasks.
- Users on G2 report that Similarweb's "Web Tracking" feature scores 8.4, which is beneficial for monitoring website performance, while Google Trends does not have a comparable feature, indicating a limitation in tracking capabilities.
- Reviewers say that Similarweb's "Data Visualization" feature scores 8.7, making it easier to interpret data visually, while Google Trends scores slightly lower at 8.4, suggesting that Similarweb may provide a more visually appealing and informative data presentation.
- Users report that Similarweb's "Content Management" tools score 7.7, which may not be as robust as Google Trends' capabilities in "Content Insights" with a score of 8.3, indicating that Google Trends may offer better support for content strategy development.
Pricing
Entry-Level Pricing
Google Trends
No pricing availableSimilarweb
Free trial
$0.00
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Google Trends
No trial information availableSimilarweb
Free Trial is available
Ratings
Meets Requirements
8.7
185
8.5
874
Ease of Use
9.4
185
8.6
883
Ease of Setup
9.4
47
8.7
347
Ease of Admin
9.2
39
8.6
291
Quality of Support
8.4
136
8.7
775
Has the product been a good partner in doing business?
9.4
34
8.7
297
Product Direction (% positive)
8.7
179
8.9
832
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
496
Not enough data
Feature Not Available
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
531
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
531
Not enough data
8.4
534
SEO Auditing & Monitoring
7.7
124
Feature Not Available
8.4
117
Feature Not Available
8.2
118
8.2
157
7.3
118
Feature Not Available
SEO Content & Rankings
7.1
127
7.4
154
8.9
155
8.4
221
7.3
131
8.1
177
8.3
130
7.8
160
8.3
127
8.0
171
SEO Reporting
7.9
144
9.0
224
8.4
128
8.6
203
7.4
120
8.3
188
6.7
107
Feature Not Available
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Data collection
Not enough data
7.1
280
Not enough data
Feature Not Available
Not enough data
7.7
358
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
351
|
Verified
Segment Trending
Not enough data
8.4
469
|
Verified
Not enough data
7.5
395
Not enough data
8.3
441
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
443
Not enough data
8.4
467
|
Verified
Not enough data
7.6
341
|
Verified
Platform
Not enough data
8.4
478
|
Verified
Not enough data
8.3
411
|
Verified
Not enough data
7.2
329
|
Verified
Not enough data
7.5
319
|
Verified
Not enough data
7.7
349
|
Verified
Not enough data
7.9
328
Platform Insights
Not enough data
7.6
209
Not enough data
7.4
189
Not enough data
7.7
205
Not enough data
7.1
219
Not enough data
8.0
231
Not enough data
8.0
221
Not enough data
7.9
219
Platform Additional Functionality
Not enough data
7.9
217
Not enough data
7.0
171
Platform Basics
Not enough data
8.5
229
Not enough data
7.4
204
Not enough data
8.2
238
Platform Data
Not enough data
7.3
169
Not enough data
7.9
195
Not enough data
8.7
238
Not enough data
7.6
194
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
7.5
106
Not enough data
8.6
136
Not enough data
7.8
110
Metrics
Not enough data
8.0
114
Not enough data
8.3
125
Not enough data
8.3
127
Not enough data
7.9
117
Not enough data
7.7
115
Not enough data
8.7
128
Categories
Categories
Shared Categories
Google Trends and Similarweb are categorized as SEO Tools
Unique Categories
Google Trends has no unique categories
Similarweb is categorized as Paid Search Intelligence, Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Content Analytics, and Data as a Service (DaaS)
Reviews
Reviewers' Company Size
Google Trends
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
24.3%
Information Technology and Services
10.6%
Computer Software
8.0%
Retail
4.0%
Events Services
4.0%
Other
49.1%
Marketing and Advertising
26.7%
Retail
7.4%
Financial Services
6.5%
Information Technology and Services
5.5%
Computer Software
4.2%
Other
49.7%
Most Helpful Reviews
Google Trends
Most Helpful Favorable Review
Rehnuma K.
Verified User in Information Technology and Services
Google Trends is a free tool, which I like the most as a marketer. It has very specific filters--country, timeline, categories, and search type. These filters are enough to see what keywords and topics are trending so thar I can use those keyword in my...
Most Helpful Critical Review
Verified User in Computer & Network Security
Google Trends doesn't give enough SEO information for real, in-depth SEO building for organic search; you need access to % of keyword density to do that.
Similarweb
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Most Helpful Critical Review
Verified User in Marketing and Advertising
This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...
Rehnuma K.
Verified User in Information Technology and Services
Google Trends is a free tool, which I like the most as a marketer. It has very specific filters--country, timeline, categories, and search type. These filters are enough to see what keywords and topics are trending so thar I can use those keyword in my...
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Verified User in Computer & Network Security
Google Trends doesn't give enough SEO information for real, in-depth SEO building for organic search; you need access to % of keyword density to do that.
Verified User in Marketing and Advertising
This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...
Discussions
What does Google Trends do?
2 comments
SP
Google Trends shows what is trending search terms and topics going around the world. You can set filters for a different locations to check what is trending...Read more
What is the use of Google Trends?
1 comment
JS
Seeing what people are searching for over time. This can help offer insight for SEO, content marketing, developing content ideas, and monitoring cultural...Read more
How do I find Google Trends?
1 comment
MS
Enter the keyword in the search bar of Google Trends, after that it shows us the trend keywords related to that keyword. In addition, we filter trending...Read more
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2 comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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