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Compare Google Analytics 360 and PostHog 
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At a Glance
Market Segments
Small-Business (50.5% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Google Analytics 360
Star Rating
(595)4.4 out of 5
Market Segments
Small-Business (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360PostHog
Star Rating
(1,011)4.5 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that PostHog excels in ease of setup, with users highlighting its straightforward onboarding process and the ability to quickly get started with auto instrumentation for web and mobile applications. This feature allows teams to capture baseline events effortlessly, making it a favorite among users.
- Users say Google Analytics 360 offers robust capabilities for handling large datasets, with one reviewer noting its ability to manage over a billion records smoothly. This makes it a strong choice for businesses needing comprehensive insights across multiple touchpoints within the Google ecosystem.
- Reviewers mention that PostHog shines in its all-in-one functionality, allowing users to manage people data and view session details in one place. This integrated approach helps teams debug edge cases effectively, enhancing overall user experience.
- According to verified reviews, Google Analytics 360 is praised for its holistic view of consumer journeys, providing valuable insights into different attribution models. Users appreciate how it simplifies the complexity of tracking various marketing touchpoints, making it easier for marketers to measure success.
- G2 reviewers highlight that PostHog's pricing structure is clear and accessible, with many users noting that it starts at $0.00. This affordability, combined with its ease of understanding, makes it particularly appealing for small businesses looking to leverage analytics without a hefty investment.
- Users report that while Google Analytics 360 has a strong reputation, it faces challenges in recent user engagement, with significantly fewer recent reviews compared to PostHog. This disparity suggests that PostHog may be more actively meeting the needs of its users in today's fast-paced digital landscape.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availablePostHog
Product Analytics & Data Stack
Starting at $0.00
Per Month
Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis
Free Trial
Google Analytics 360
No trial information availablePostHog
Free Trial is available
Ratings
Meets Requirements
8.8
448
8.9
886
Ease of Use
8.1
451
8.3
900
Ease of Setup
8.0
196
8.9
669
Ease of Admin
8.4
188
8.5
453
Quality of Support
8.0
407
8.4
460
Has the product been a good partner in doing business?
8.4
184
8.9
343
Product Direction (% positive)
8.4
432
9.0
865
Features by Category
Metrics
8.7
324
8.9
375
8.5
332
8.6
366
8.5
322
8.5
363
8.6
304
8.9
370
8.4
298
8.7
359
8.4
304
8.3
347
8.2
303
8.2
333
8.4
310
8.3
334
8.2
286
8.3
343
Reporting
Feature Not Available
8.5
368
8.6
310
8.3
340
8.4
279
8.2
332
8.5
296
8.1
336
8.4
290
7.8
301
8.2
268
8.0
298
8.7
312
8.4
340
Other
8.5
300
8.6
338
8.4
305
7.9
290
8.3
290
7.9
288
8.6
302
7.8
275
8.5
267
7.3
251
8.2
248
7.2
243
8.3
266
7.6
249
Agentic AI - Digital Analytics
Not enough data
6.9
29
Not enough data
7.2
29
Not enough data
7.0
29
Not enough data
7.0
29
Administration
8.5
244
8.5
297
8.2
243
7.9
263
8.6
293
8.6
318
8.6
293
8.4
307
User Identification
9.1
111
7.7
108
9.0
108
7.7
106
9.0
103
8.1
104
Tracking & Reporting
8.9
99
8.8
110
8.8
109
8.4
105
8.9
102
7.9
94
9.0
108
8.3
112
8.8
103
8.4
103
8.8
101
8.4
105
Metrics
9.0
33
8.5
107
8.6
32
7.9
100
8.6
33
8.1
107
8.5
33
7.8
100
8.6
33
8.1
102
User Behavior
Not enough data
9.0
394
Not enough data
8.7
378
Not enough data
7.9
332
A/B Testing
Not enough data
Feature Not Available
Not enough data
7.2
287
Not enough data
8.0
334
Not enough data
Feature Not Available
Visitor Information
Not enough data
8.4
380
Not enough data
7.8
342
Agentic AI - Session Replay
Not enough data
6.5
65
Product Analytics
Not enough data
8.3
428
Not enough data
8.5
471
Not enough data
8.0
423
Not enough data
8.1
441
Not enough data
7.6
381
Not enough data
7.8
365
Not enough data
7.6
364
Not enough data
7.9
399
Agentic AI - Product Analytics
Not enough data
6.6
93
Not enough data
6.8
93
Not enough data
6.6
92
Not enough data
6.6
93
Management
Not enough data
8.6
180
Not enough data
8.0
155
Not enough data
8.5
161
Functionality
Not enough data
7.7
147
Not enough data
8.8
173
Not enough data
8.3
165
Computing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
113
Experimental Design
Not enough data
8.2
100
Not enough data
8.0
97
Not enough data
7.5
94
Analytics
Not enough data
8.6
115
Not enough data
8.0
110
Agentic AI - A/B Testing
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
6.9
9
Metrics
9.0
33
8.5
107
8.6
32
7.9
100
8.6
33
8.1
107
8.5
33
7.8
100
8.6
33
8.1
102
Categories
Categories
Shared Categories
Google Analytics 360 and PostHog are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PostHog
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
5.1%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Computer Software
33.0%
Information Technology and Services
15.0%
Financial Services
5.4%
Health, Wellness and Fitness
2.9%
Marketing and Advertising
2.6%
Other
41.1%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
What is PostHog used for?
1 Comment
SC
Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on...Read more
PostHog has no more discussions with answers
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