Compare Funnel and Supermetrics 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (55.5% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Funnel
Star Rating
(153)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansSupermetrics
Star Rating
(779)4.4 out of 5
Market Segments
Small-Business (55.5% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in Quality of Support with a score of 9.2, while Supermetrics falls behind at 7.8. Reviewers mention that Funnel's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Funnel's Custom Reports and Dashboards feature stands out with a score of 9.3, compared to Supermetrics' 8.7. Users say that Funnel allows for more tailored reporting options, which helps in better data visualization and decision-making.
- G2 users highlight Funnel's superior Real-Time Reporting capabilities, scoring 8.6 against Supermetrics' 8.1. Users report that Funnel provides immediate insights, which is crucial for timely marketing adjustments.
- Users on G2 note that Funnel's Automation features are highly rated at 8.9, while Supermetrics scores 8.6. Reviewers mention that Funnel's automation tools streamline data processes, saving time and reducing manual errors.
- Reviewers say that Funnel's Performance and Reliability is impressive with a score of 9.1, whereas Supermetrics scores 8.1. Users report that Funnel consistently delivers reliable performance, which is essential for ongoing marketing campaigns.
- Users report that Funnel's Multi-User Access feature is rated at 8.5, compared to Supermetrics' 7.9. Reviewers mention that Funnel facilitates collaboration among team members more effectively, enhancing productivity in data management.
Featured Products
Sponsored
Reaktion
(2)
ETL Tools
Visit Website
Sponsored
Help Desk Migration Services
(166)
ETL Tools
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Pricing
Entry-Level Pricing
Funnel
Starter
Free
Begin your journey to data-driven marketing with our Starter Plan
- Get started for free with 400 flexpoints! Additional flexpoints can be purchased in the Funnel platform
- Choose from our 121 most popular connectors
- Choose from 3 destinations (Looker Studio, Google Sheets or Microsoft Excel)
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Funnel
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.9
130
8.5
588
Ease of Use
8.5
133
8.2
597
Ease of Setup
8.8
92
8.2
383
Ease of Admin
8.9
90
8.0
359
Quality of Support
9.2
127
7.8
534
Has the product been a good partner in doing business?
9.2
89
8.2
354
Product Direction (% positive)
8.7
131
7.8
547
Features by Category
Metrics
9.0
66
8.6
297
8.9
65
8.3
278
8.4
43
8.1
250
8.9
42
8.5
279
8.7
41
8.0
268
8.6
53
7.9
238
8.8
53
8.0
238
9.1
68
8.6
309
9.0
40
7.8
256
Reporting
8.6
46
8.1
297
8.8
41
7.9
266
8.8
60
8.4
291
8.7
50
8.1
279
8.2
37
7.6
239
8.1
53
Feature Not Available
9.3
67
8.7
312
Other
Feature Not Available
8.2
259
Feature Not Available
8.0
230
Feature Not Available
7.2
206
8.9
70
8.6
304
8.9
55
8.4
255
Feature Not Available
7.3
195
Feature Not Available
7.4
204
Administration
8.9
68
8.4
260
Feature Not Available
7.5
200
9.1
71
8.1
299
8.8
72
8.0
283
Management
8.5
19
8.6
62
7.1
17
8.1
52
Functionality
8.8
18
8.7
53
8.5
19
8.3
57
8.8
19
8.2
56
8.9
19
8.6
59
8.6
19
Feature Not Available
Marketing Operations
8.4
70
|
Verified
8.2
297
|
Verified
9.0
77
|
Verified
8.7
333
|
Verified
7.8
36
7.9
264
|
Verified
8.5
67
|
Verified
7.9
281
|
Verified
8.3
40
|
Verified
8.1
144
Feature Not Available
Feature Not Available
Campaign Activity
8.5
72
|
Verified
8.6
333
|
Verified
8.7
75
|
Verified
8.9
358
|
Verified
8.2
61
|
Verified
8.0
257
|
Verified
9.0
75
|
Verified
8.3
306
|
Verified
7.9
34
7.9
258
|
Verified
7.6
35
|
Verified
Feature Not Available
Categories
Categories
Shared Categories
Funnel and Supermetrics are categorized as ETL Tools, Marketing Analytics, and Digital Analytics
Unique Categories
Funnel has no unique categories
Supermetrics is categorized as Google Workspace for Marketing
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.7%
Information Technology and Services
6.0%
Retail
5.3%
Internet
4.7%
Consumer Goods
2.7%
Other
38.7%
Marketing and Advertising
54.0%
Retail
5.2%
Computer Software
3.1%
Information Technology and Services
2.2%
Online Media
1.9%
Other
33.6%
Most Helpful Reviews
Funnel
Most Helpful Favorable Review
Verified User in Health, Wellness and Fitness
Easy to set up and easy connectivity to DWH, very good and helpful support.
Most Helpful Critical Review
Shabnam M.
Verified User in Marketing and Advertising
So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Supermetrics
Most Helpful Favorable Review
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Most Helpful Critical Review
Talya L.
Verified User in Professional Training & Coaching
Where do i begin. For the amount that you pay for the service - there should be chat or phone support. Email only support that takes weeks or months to respond - is ridiculous. Its been 6 months and almost $1500 in spend and can't even get it to work or...
Verified User in Health, Wellness and Fitness
Easy to set up and easy connectivity to DWH, very good and helpful support.
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Shabnam M.
Verified User in Marketing and Advertising
So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Talya L.
Verified User in Professional Training & Coaching
Where do i begin. For the amount that you pay for the service - there should be chat or phone support. Email only support that takes weeks or months to respond - is ridiculous. Its been 6 months and almost $1500 in spend and can't even get it to work or...
Discussions
Which advertising platforms does Funnel support?
1 comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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