Compare Funnel and Supermetrics 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Funnel
Star Rating
(153)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansSupermetrics
Star Rating
(785)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in custom reports and dashboards, with a score of 9.3, which reviewers mention allows for highly tailored insights that meet specific business needs, while Supermetrics, with a score of 8.7, offers solid reporting but lacks the same level of customization.
- Reviewers mention that Funnel's quality of support is notably high, scoring 9.2, indicating that users feel well-supported and valued, whereas Supermetrics, with a score of 7.8, has received feedback about slower response times and less effective support.
- G2 users highlight Funnel's superior real-time reporting capabilities, scoring 8.6, which allows businesses to make immediate data-driven decisions, while Supermetrics, scoring 8.1, is seen as slightly lagging in this area, impacting timely insights.
- Users on G2 report that Funnel's automation features score 8.9, making it easier to streamline processes, while Supermetrics, with a score of 8.6, offers automation but is perceived as less intuitive, leading to a steeper learning curve.
- Reviewers mention that Funnel's multichannel tracking capabilities score 9.0, providing comprehensive insights across various platforms, whereas Supermetrics, scoring 8.3, is noted for its tracking but lacks the depth and integration that Funnel offers.
- Users say that Funnel's performance and reliability score of 9.1 is a significant advantage, with many reviewers noting consistent uptime and fast load times, while Supermetrics, scoring 8.1, has received some criticism regarding performance issues during peak usage times.
Featured Products
Sponsored
Polytomic
(40)
Digital Analytics
Visit Website
Sponsored
Reaktion
(3)
Digital Analytics
Visit Website
Sponsored
Help Desk Migration Services
(169)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Funnel
Starter
Free
Begin your journey to data-driven marketing with our Starter Plan
- Get started for free with 400 flexpoints! Additional flexpoints can be purchased in the Funnel platform
- Choose from our 121 most popular connectors
- Choose from 3 destinations (Looker Studio, Google Sheets or Microsoft Excel)
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Funnel
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.9
130
8.5
594
Ease of Use
8.5
133
8.2
603
Ease of Setup
8.8
92
8.2
389
Ease of Admin
8.9
90
8.0
362
Quality of Support
9.2
127
7.8
539
Has the product been a good partner in doing business?
9.2
89
8.2
357
Product Direction (% positive)
8.7
131
7.9
553
Features by Category
Metrics
9.0
66
8.6
300
8.9
65
8.3
281
8.4
43
8.1
253
8.9
42
8.5
281
8.7
41
8.0
271
8.6
53
7.9
241
8.8
53
8.0
241
9.1
68
8.6
312
9.0
40
7.8
259
Reporting
8.6
46
8.2
300
8.8
41
7.9
269
8.8
60
8.5
294
8.7
50
8.1
282
8.2
37
7.6
242
8.1
53
Feature Not Available
9.3
67
8.7
315
Other
Feature Not Available
8.2
262
Feature Not Available
8.0
232
Feature Not Available
7.3
209
8.9
70
8.7
307
8.9
55
8.4
258
Feature Not Available
7.3
198
Feature Not Available
7.5
207
Administration
8.9
68
8.4
263
Feature Not Available
7.5
203
9.1
71
8.1
302
8.8
72
8.0
286
Management
8.5
19
8.6
63
7.1
17
8.1
53
Functionality
8.8
18
8.7
54
8.5
19
8.3
58
8.8
19
8.2
57
8.9
19
8.6
60
8.6
19
Feature Not Available
Marketing Operations
8.4
70
|
Verified
8.2
302
|
Verified
9.0
77
|
Verified
8.7
338
|
Verified
7.8
36
7.9
269
|
Verified
8.5
67
|
Verified
7.9
286
|
Verified
8.3
40
|
Verified
8.0
149
Feature Not Available
Feature Not Available
Campaign Activity
8.5
72
|
Verified
8.6
338
|
Verified
8.7
75
|
Verified
8.9
363
|
Verified
8.2
61
|
Verified
8.0
262
|
Verified
9.0
75
|
Verified
8.4
311
|
Verified
7.9
34
7.9
263
|
Verified
7.6
35
|
Verified
Feature Not Available
Categories
Categories
Shared Categories
Funnel and Supermetrics are categorized as ETL Tools, Marketing Analytics, and Digital Analytics
Unique Categories
Funnel has no unique categories
Supermetrics is categorized as Google Workspace for Marketing
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.7%
Information Technology and Services
6.0%
Retail
5.3%
Internet
4.7%
Consumer Goods
2.7%
Other
38.7%
Marketing and Advertising
53.9%
Retail
5.1%
Computer Software
3.2%
Information Technology and Services
2.2%
Online Media
1.9%
Other
33.6%
Most Helpful Reviews
Funnel
Most Helpful Favorable Review
Verified User in Market Research
I like this product. It’s very user-friendly for streamlining sales funnels.
Most Helpful Critical Review
Verified User in Individual & Family Services
There is nothing I do not like about Funnel. io
Supermetrics
Most Helpful Favorable Review
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Most Helpful Critical Review
Verified User in Sporting Goods
All of the data was unreliable and always showed different metrics than in our FB/IG accounts. They also consistently removed data features and kept the price the same. Worst of all, I've been trying to cancel my account for the past 3 months but their...
Verified User in Market Research
I like this product. It’s very user-friendly for streamlining sales funnels.
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Verified User in Individual & Family Services
There is nothing I do not like about Funnel. io
Verified User in Sporting Goods
All of the data was unreliable and always showed different metrics than in our FB/IG accounts. They also consistently removed data features and kept the price the same. Worst of all, I've been trying to cancel my account for the past 3 months but their...
Discussions
Which advertising platforms does Funnel support?
1 comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
