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Compare Funnel and SegmentStream 
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At a Glance
Market Segments
Small-Business (50.0% of reviews)
Mid-Market (62.5% of reviews)
Entry-Level Pricing
Starting at $120.00
No pricing available
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansSegmentStream
Star Rating
(26)4.7 out of 5
Market Segments
Mid-Market (62.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SegmentStreamSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in custom reporting with a score of 9.3, allowing for tailored insights that meet specific business needs, while SegmentStream, although strong, has a slightly lower score of 8.3 in this area.
- Reviewers mention that SegmentStream shines in quality of support, achieving a remarkable score of 9.7, which users appreciate for its responsiveness and helpfulness, compared to Funnel's score of 9.2.
- G2 users highlight Funnel's superior multi-user access capabilities with a score of 8.5, which is beneficial for teams, while SegmentStream outperforms in spend management with a score of 9.3, indicating a more robust feature set for budget tracking.
- Users on G2 report that Funnel's attribution modeling features, particularly in multi-touch attribution (9.6), are highly effective, whereas SegmentStream's algorithmic attribution (9.8) is noted for its advanced capabilities, making it a strong contender in this area.
- Reviewers say that Funnel's data collection capabilities are rated at 9.0, which is praised for its efficiency, while SegmentStream slightly edges out with a score of 9.2, indicating a more comprehensive approach to gathering user data.
- Users report that Funnel's real-time reporting feature is rated at 8.6, providing timely insights, while SegmentStream's trending reports (8.8) are noted for their effectiveness in tracking performance over time.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
SegmentStream
No pricing availableFree Trial
Funnel
Free Trial is available
SegmentStream
No trial information availableRatings
Meets Requirements
8.8
139
9.0
17
Ease of Use
8.5
142
8.9
18
Ease of Setup
8.8
101
8.6
11
Ease of Admin
8.9
95
9.2
6
Quality of Support
9.1
136
9.7
17
Has the product been a good partner in doing business?
9.1
94
10.0
6
Product Direction (% positive)
8.7
140
10.0
14
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Attribution Modeling
Not enough data
8.7
9
Not enough data
9.6
9
Not enough data
9.8
8
Not enough data
8.5
9
Not enough data
7.6
9
Not enough data
9.3
9
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.8
8
Not enough data
9.6
8
Not enough data
10.0
8
Not enough data
9.6
8
Reporting
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
8.5
9
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
76
|
Verified
9.3
5
8.9
84
|
Verified
9.2
6
7.7
43
8.3
6
8.4
74
|
Verified
9.4
6
8.0
46
|
Verified
9.3
5
Feature Not Available
7.7
5
Campaign Activity
8.4
79
|
Verified
9.3
7
8.7
82
|
Verified
9.0
7
8.2
68
|
Verified
8.3
6
8.9
82
|
Verified
9.0
7
7.8
41
7.9
7
7.6
41
|
Verified
8.1
7
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and SegmentStream are categorized as Marketing Analytics
Unique Categories
Funnel is categorized as ETL Tools and Digital Analytics
SegmentStream is categorized as Attribution
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SegmentStream
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.1%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.7%
Leisure, Travel & Tourism
16.7%
Marketing and Advertising
12.5%
Apparel & Fashion
12.5%
Security and Investigations
8.3%
Retail
8.3%
Other
41.7%
Alternatives
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
What is SegmentStream used for?
1 Comment
Official Response from SegmentStream
SegmentStream is used for marketing analytics and optimization.
It offers 3 solutions:
1. Automated Marketing Reporting to measure key metrics in one...Read more
SegmentStream has no more discussions with answers
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