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Compare Funnel and Salesforce Marketing Cloud Intelligence (formerly Datorama) 
Salesforce Marketing Cloud Intelligence (formerly Datorama)
By Salesforce
Optimized for quick response
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (51.1% of reviews)
Entry-Level Pricing
Free
$3,000.00 Per Month
Funnel
Star Rating
(153)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansSalesforce Marketing Cloud Intelligence (formerly Datorama)
Star Rating
(153)4.2 out of 5
Market Segments
Mid-Market (51.1% of reviews)
Entry-Level Pricing
$3,000.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Intelligence excels in custom reports and dashboards, with a score of 9.3, allowing for highly tailored data visualization that meets specific business needs. In contrast, Funnel's custom reporting features received a lower score of 8.7, indicating less flexibility in report customization.
- Reviewers mention that Funnel shines in ease of setup, scoring 8.8, which is significantly higher than Salesforce Marketing Cloud Intelligence's score of 7.3. This suggests that users find Funnel more user-friendly when it comes to initial configuration.
- G2 users highlight the superior quality of support provided by Funnel, with a score of 9.2 compared to Salesforce Marketing Cloud Intelligence's 8.0. This indicates that users feel more supported and valued when using Funnel, which can be crucial for ongoing success.
- Users on G2 report that Salesforce Marketing Cloud Intelligence offers robust data collection capabilities, scoring 9.1, which is slightly higher than Funnel's 9.0. This suggests that Salesforce may provide more comprehensive data gathering tools, essential for in-depth analytics.
- Reviewers mention that Funnel's spend management features are rated higher at 8.3 compared to Salesforce's 7.9, indicating that users find Funnel more effective in managing and optimizing their marketing budgets.
- Users say that Salesforce Marketing Cloud Intelligence has a strong focus on custom attribution models, which is crucial for businesses looking to understand their marketing effectiveness. However, specific scores for this feature were not provided, suggesting that while it may be a strength, it lacks the detailed user feedback that Funnel's features enjoy.
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Pricing
Entry-Level Pricing
Funnel
Starter
Free
Begin your journey to data-driven marketing with our Starter Plan
- Get started for free with 400 flexpoints! Additional flexpoints can be purchased in the Funnel platform
- Choose from our 121 most popular connectors
- Choose from 3 destinations (Looker Studio, Google Sheets or Microsoft Excel)
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Starter
$3,000.00
Per Month
per org, billed annually
- Marketplace
- Data Integration Engine
- Harmonization Center
Free Trial
Funnel
Free Trial is available
Salesforce Marketing Cloud Intelligence (formerly Datorama)
No trial information availableRatings
Meets Requirements
8.9
130
8.6
107
Ease of Use
8.5
133
8.0
117
Ease of Setup
8.8
92
7.3
78
Ease of Admin
8.9
90
7.5
64
Quality of Support
9.2
127
8.0
95
Has the product been a good partner in doing business?
9.2
89
8.5
60
Product Direction (% positive)
8.7
131
7.5
102
Features by Category
Metrics
9.0
66
Not enough data
8.9
65
Not enough data
8.4
43
Not enough data
8.9
42
Not enough data
8.7
41
Not enough data
8.6
53
Not enough data
8.8
53
Not enough data
9.1
68
Not enough data
9.0
40
Not enough data
Reporting
8.6
46
Not enough data
8.8
41
Not enough data
8.8
60
Not enough data
8.7
50
Not enough data
8.2
37
Not enough data
8.1
53
Not enough data
9.3
67
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
70
Not enough data
8.9
55
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
8.9
68
Not enough data
Feature Not Available
Not enough data
9.1
71
Not enough data
8.8
72
Not enough data
Management
8.5
19
Not enough data
7.1
17
Not enough data
Functionality
8.8
18
Not enough data
8.5
19
Not enough data
8.8
19
Not enough data
8.9
19
Not enough data
8.6
19
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
70
|
Verified
8.7
29
|
Verified
9.0
77
|
Verified
9.1
40
|
Verified
7.8
36
8.4
34
|
Verified
8.5
67
|
Verified
8.9
38
|
Verified
8.3
40
|
Verified
7.9
15
|
Verified
Feature Not Available
8.1
15
Campaign Activity
8.5
72
|
Verified
8.9
36
|
Verified
8.7
75
|
Verified
9.0
42
|
Verified
8.2
61
|
Verified
8.4
29
|
Verified
9.0
75
|
Verified
9.1
39
|
Verified
7.9
34
8.4
30
|
Verified
7.6
35
|
Verified
7.9
14
|
Verified
Categories
Categories
Shared Categories
Funnel and Salesforce Marketing Cloud Intelligence (formerly Datorama) are categorized as Marketing Analytics
Unique Categories
Funnel is categorized as ETL Tools and Digital Analytics
Salesforce Marketing Cloud Intelligence (formerly Datorama) is categorized as Attribution
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.7%
Information Technology and Services
6.0%
Retail
5.3%
Internet
4.7%
Consumer Goods
2.7%
Other
38.7%
Marketing and Advertising
44.6%
Internet
8.6%
Computer Software
7.2%
Information Technology and Services
5.0%
Financial Services
5.0%
Other
29.5%
Most Helpful Reviews
Funnel
Most Helpful Favorable Review
Verified User in Health, Wellness and Fitness
Easy to set up and easy connectivity to DWH, very good and helpful support.
Most Helpful Critical Review
Shabnam M.
Verified User in Marketing and Advertising
So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Most Helpful Favorable Review
Alfiya M.
Verified User in Computer & Network Security
The most promising aspect of this platform which I like is that its providing a centric platform for data analysis
Most Helpful Critical Review
Verified User in Marketing and Advertising
The data aggregation can be a hassle if the data does not fit their setup
Verified User in Health, Wellness and Fitness
Easy to set up and easy connectivity to DWH, very good and helpful support.
Alfiya M.
Verified User in Computer & Network Security
The most promising aspect of this platform which I like is that its providing a centric platform for data analysis
Shabnam M.
Verified User in Marketing and Advertising
So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Verified User in Marketing and Advertising
The data aggregation can be a hassle if the data does not fit their setup
Alternatives
Discussions
Which advertising platforms does Funnel support?
1 comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Salesforce Marketing Cloud Intelligence (formerly Datorama) has no discussions with answers
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