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- Fullstory-vs-Medallia Digital Experience Analytics (DXA)
Compare Fullstory and Medallia Digital Experience Analytics (DXA) 
At a Glance
Market Segments
Mid-Market (50.6% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(785)4.5 out of 5
Market Segments
Mid-Market (50.6% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 5 pricing plansMedallia Digital Experience Analytics (DXA)
Star Rating
(34)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Medallia Digital Experience Analytics (DXA)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Medallia Digital Experience Analytics (DXA) excels in "Ease of Admin" with a score of 9.0, indicating a user-friendly administrative interface, while Fullstory, with a score of 8.6, is noted for its slightly less intuitive admin features.
- Reviewers mention that Fullstory shines in "Session Replays" with a score of 9.2, providing detailed insights into user interactions, whereas Medallia DXA, while also strong in this area with a score of 9.0, does not offer the same level of granularity in replay features.
- G2 users highlight that Fullstory's "Custom Event Tracking" is rated at 8.5, allowing for more tailored analytics, while Medallia DXA's score of 8.5 indicates it meets expectations but lacks some of the advanced customization options that Fullstory provides.
- Users on G2 report that Medallia DXA has a higher score of 8.8 in "Funnels," suggesting a more robust funnel analysis capability, while Fullstory's score of 8.4 indicates it may not provide as comprehensive insights into user journey funnels.
- Reviewers mention that Fullstory's "Frustration Tracking" feature, rated at 8.4, is particularly effective in identifying user pain points, whereas Medallia DXA's score of 7.6 suggests it may not capture user frustrations as effectively.
- Users say that Medallia DXA's "Quality of Support" is rated at 8.6, which is slightly lower than Fullstory's 8.9, indicating that Fullstory may offer a more responsive and helpful support experience based on user feedback.
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Pricing
Entry-Level Pricing
Fullstory
Data Direct
Contact Us
For data science and analytics teams to build predictive models or use data for GenAI and LLMs.
- Clean, structured, AI-ready behavioral data synced directly to your warehouse.
Medallia Digital Experience Analytics (DXA)
No pricing availableFree Trial
Fullstory
Free Trial is available
Medallia Digital Experience Analytics (DXA)
No trial information availableRatings
Meets Requirements
8.7
687
7.8
20
Ease of Use
8.1
698
7.8
20
Ease of Setup
8.2
390
7.5
8
Ease of Admin
8.6
206
9.0
8
Quality of Support
8.9
515
8.6
19
Has the product been a good partner in doing business?
8.8
198
9.6
9
Product Direction (% positive)
8.7
670
8.8
19
Features by Category
Metrics
8.5
246
8.3
9
8.5
241
8.5
10
8.3
230
7.5
10
8.7
251
8.5
9
8.3
251
7.3
8
7.8
226
8.0
9
7.7
226
7.6
9
8.2
237
8.1
9
8.5
237
8.8
10
Reporting
8.7
256
Not enough data
8.2
242
7.3
8
7.8
243
7.9
7
8.7
246
8.3
9
7.8
216
7.5
10
7.8
222
8.5
9
8.4
242
6.9
9
Other
8.4
245
Feature Not Available
7.9
213
Feature Not Available
8.0
235
8.1
9
7.6
207
8.5
8
7.4
207
7.4
7
6.8
204
Not enough data
7.5
196
7.6
7
Administration
7.5
232
Not enough data
7.8
238
Not enough data
8.6
249
Not enough data
8.3
253
Not enough data
User Identification
8.0
68
Not enough data
8.5
71
Not enough data
8.8
71
Not enough data
Tracking & Reporting
8.5
70
Not enough data
8.9
69
Not enough data
8.2
67
Not enough data
8.8
71
Not enough data
8.8
70
Not enough data
8.9
70
Not enough data
Metrics
8.7
72
Not enough data
8.6
66
Not enough data
8.3
65
Not enough data
8.0
65
Not enough data
8.7
70
Not enough data
User Behavior
9.0
343
|
Verified
9.0
12
|
Verified
7.5
274
Not enough data
8.6
330
|
Verified
8.3
12
|
Verified
8.4
334
|
Verified
7.6
12
|
Verified
A/B Testing
8.5
318
|
Verified
8.1
9
Feature Not Available
7.8
6
|
Verified
8.3
321
|
Verified
7.2
9
|
Verified
8.3
303
|
Verified
7.6
9
|
Verified
Visitor Information
8.5
340
|
Verified
8.3
8
|
Verified
8.3
334
|
Verified
7.7
8
|
Verified
Product Analytics
7.7
175
8.3
5
8.7
188
7.4
7
8.5
185
6.9
6
8.4
199
8.3
7
7.3
182
7.2
6
7.7
160
8.3
7
7.4
176
7.7
5
7.6
164
7.9
8
Analytics
7.8
64
Not enough data
8.0
70
Not enough data
8.2
67
Not enough data
7.5
67
Not enough data
7.2
67
Not enough data
Feature Not Available
Not enough data
Administration
7.7
68
Not enough data
6.8
68
Not enough data
7.2
67
Not enough data
Generative AI
5.7
68
Not enough data
Data Sourcing
7.5
99
Not enough data
7.6
97
Not enough data
Feature Not Available
Not enough data
7.9
98
Not enough data
Intelligence
7.0
96
Not enough data
6.8
99
Not enough data
7.0
95
Not enough data
Computing
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.3
164
8.1
12
8.3
159
8.9
9
8.2
148
8.5
11
8.0
157
7.4
12
8.7
156
7.6
12
Reporting
8.9
169
7.5
12
9.2
175
9.0
12
8.6
166
8.3
9
8.3
157
8.3
12
Metrics
8.7
72
Not enough data
8.6
66
Not enough data
8.3
65
Not enough data
8.0
65
Not enough data
8.7
70
Not enough data
Variation Testing
8.1
44
Not enough data
7.6
43
Not enough data
8.7
43
Not enough data
9.1
45
Not enough data
8.3
44
Not enough data
7.7
42
Not enough data
Reporting
9.3
48
Not enough data
9.2
48
Not enough data
Personalization
8.7
47
Not enough data
8.3
43
Not enough data
9.4
46
Not enough data
Administration
8.5
41
Not enough data
8.4
43
Not enough data
9.3
48
Not enough data
9.0
48
Not enough data
Categories
Categories
Shared Categories
Fullstory and Medallia Digital Experience Analytics (DXA) are categorized as Product Analytics, Session Replay, Heatmap Tools, and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Customer Data Platform (CDP), Mobile App Analytics, Mobile App Optimization, and Generative AI Infrastructure
Medallia Digital Experience Analytics (DXA) is categorized as A/B Testing
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Medallia Digital Experience Analytics (DXA)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
23.0%
Information Technology and Services
10.4%
Financial Services
8.5%
Retail
4.6%
Marketing and Advertising
4.3%
Other
49.3%
Telecommunications
15.6%
Insurance
15.6%
Financial Services
9.4%
Retail
6.3%
Oil & Energy
6.3%
Other
46.9%
Most Helpful Reviews
Fullstory
Most Helpful Favorable Review
Verified User in Computer Software
I am admittedly not a power user of Fullstory. What I like best about it is how easy it is to watch a session in your preferred way. You can skip inactivity and you can watch in 2x, 4x, etc. .
Most Helpful Critical Review
Jo E.
Verified User in Retail
The price is steep, and some of the most useful tools are locked behind an even higher paywall. Plus, the layout isn't the most intuitive.
Medallia Digital Experience Analytics (DXA)
Most Helpful Favorable Review
Collins H.
Verified User in Insurance
I think the biggest win for me is being able to create custom segments in GA 360 and apply a Decibel custom dimension to a report using that custom segment and get in real time the playback sessions of customers that did not complete a task or reach a...
Most Helpful Critical Review
Oscar N.
Verified User in Consumer Electronics
I dislike the hover and click data that seems to take a sample. Also when scrolling down a page click data seems to be innacurate for the click heatmaps, and to be honest I have no idea where people have clicked. Also there is many features which I do not...
Verified User in Computer Software
I am admittedly not a power user of Fullstory. What I like best about it is how easy it is to watch a session in your preferred way. You can skip inactivity and you can watch in 2x, 4x, etc. .
Collins H.
Verified User in Insurance
I think the biggest win for me is being able to create custom segments in GA 360 and apply a Decibel custom dimension to a report using that custom segment and get in real time the playback sessions of customers that did not complete a task or reach a...
Jo E.
Verified User in Retail
The price is steep, and some of the most useful tools are locked behind an even higher paywall. Plus, the layout isn't the most intuitive.
Oscar N.
Verified User in Consumer Electronics
I dislike the hover and click data that seems to take a sample. Also when scrolling down a page click data seems to be innacurate for the click heatmaps, and to be honest I have no idea where people have clicked. Also there is many features which I do not...
Alternatives
Discussions
Is there anything FullStory doesn't support?
2 comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
Medallia Digital Experience Analytics (DXA) has no discussions with answers
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