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- Flashtalking by Mediaocean-vs-Innovid
Compare Flashtalking by Mediaocean and Innovid 
At a Glance
Market Segments
Enterprise (44.1% of reviews)
Mid-Market (60.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Flashtalking by Mediaocean
Star Rating
(350)4.1 out of 5
Market Segments
Enterprise (44.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Flashtalking by MediaoceanInnovid
Star Rating
(10)4.2 out of 5
Market Segments
Mid-Market (60.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about InnovidSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Flashtalking by Mediaocean excels in its Campaign Scheduling feature, scoring an impressive 9.5, which allows for seamless planning and execution of advertising campaigns. In contrast, Innovid's campaign management tools, while functional, do not match this level of efficiency, with a lower score of 7.8.
- Reviewers mention that Innovid shines in Ease of Use and Ease of Setup, both rated at 9.0, making it a more user-friendly option for new users. Flashtalking, while still decent, has lower scores of 7.8 and 8.0 respectively, indicating a steeper learning curve.
- G2 users highlight the superior Quality of Support provided by Flashtalking, which received a score of 9.0. Users on G2 have noted that the support team is responsive and helpful, whereas Innovid's support, rated at 8.1, has received mixed reviews regarding response times.
- Users say that both platforms offer robust Platform Interoperability, but Flashtalking's Close Ecosystem API scored higher at 9.3 compared to Innovid's 8.5. This suggests that Flashtalking may provide a more integrated experience with other tools and platforms.
- Reviewers mention that Innovid's Video Functionality is particularly strong, with a score of 8.6, making it a preferred choice for video ad campaigns. Flashtalking, while competent, does not quite reach this level, indicating a potential area for improvement.
- Users report that Flashtalking's Dynamic Versioning feature, rated at 8.4, allows for effective ad personalization, which is a significant advantage for targeted campaigns. Innovid, while offering similar capabilities, does not have a specific feature that matches this level of customization.
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Pricing
Entry-Level Pricing
Flashtalking by Mediaocean
No pricing availableInnovid
No pricing availableFree Trial
Flashtalking by Mediaocean
No trial information availableInnovid
No trial information availableRatings
Meets Requirements
8.2
292
9.0
8
Ease of Use
7.8
320
9.0
8
Ease of Setup
8.0
202
Not enough data
Ease of Admin
7.8
164
Not enough data
Quality of Support
9.0
286
8.1
7
Has the product been a good partner in doing business?
9.0
169
Not enough data
Product Direction (% positive)
9.0
290
8.5
8
Features by Category
Channel Functionality
8.8
83
Not enough data
Platform Interoperability
8.6
28
Not enough data
Campaign Management
7.8
226
Not enough data
7.7
200
Not enough data
8.2
187
Not enough data
8.0
208
Not enough data
7.9
186
Not enough data
8.2
160
Not enough data
8.3
135
Not enough data
8.3
120
Not enough data
8.1
179
Not enough data
8.1
174
Not enough data
8.0
139
Not enough data
7.7
66
Not enough data
8.0
70
Not enough data
Targeting
8.5
214
Not enough data
8.2
181
Not enough data
8.4
196
Not enough data
8.3
132
Not enough data
Platform
8.1
179
Not enough data
8.0
210
Not enough data
8.2
203
Not enough data
7.8
232
Not enough data
8.2
176
Not enough data
8.0
195
Not enough data
7.9
202
Not enough data
Feature Not Available
Not enough data
7.9
177
Not enough data
Authoring Tools
8.4
32
Not enough data
8.6
22
Not enough data
8.5
25
Not enough data
8.1
17
Not enough data
Testing Tools
8.4
30
Not enough data
7.9
26
Not enough data
Publishing Tools
Feature Not Available
Not enough data
8.9
29
Not enough data
9.5
31
Not enough data
Platform Interoperability
8.3
14
Not enough data
Mobile Functionality
8.3
45
Not enough data
Campaign Management
7.8
226
Not enough data
7.7
200
Not enough data
8.2
187
Not enough data
8.0
208
Not enough data
7.9
186
Not enough data
8.2
160
Not enough data
8.3
135
Not enough data
8.3
120
Not enough data
8.1
179
Not enough data
8.1
174
Not enough data
8.0
139
Not enough data
7.7
66
Not enough data
8.0
70
Not enough data
Targeting
8.5
214
Not enough data
8.2
181
Not enough data
8.4
196
Not enough data
8.3
132
Not enough data
Mobile
8.2
34
Not enough data
7.7
66
Not enough data
8.0
70
Not enough data
Platform
8.1
179
Not enough data
8.0
210
Not enough data
8.2
203
Not enough data
7.8
232
Not enough data
8.2
176
Not enough data
8.0
195
Not enough data
7.9
202
Not enough data
Feature Not Available
Not enough data
7.9
177
Not enough data
Platform Interoperability
9.3
20
Not enough data
Video Functionality
8.6
54
Not enough data
Campaign Management
7.8
226
Not enough data
7.7
200
Not enough data
8.2
187
Not enough data
8.0
208
Not enough data
7.9
186
Not enough data
8.2
160
Not enough data
8.3
135
Not enough data
8.3
120
Not enough data
8.1
179
Not enough data
8.1
174
Not enough data
8.0
139
Not enough data
7.7
66
Not enough data
8.0
70
Not enough data
Targeting
8.5
214
Not enough data
8.2
181
Not enough data
8.4
196
Not enough data
8.3
132
Not enough data
Platform
8.1
179
Not enough data
8.0
210
Not enough data
8.2
203
Not enough data
7.8
232
Not enough data
8.2
176
Not enough data
8.0
195
Not enough data
7.9
202
Not enough data
Feature Not Available
Not enough data
7.9
177
Not enough data
Platform Interoperability
8.5(won by default)
22
Not enough data
Social Functionality
8.3(won by default)
157
Not enough data
Campaign Management
7.8(won by default)
226
Not enough data
7.7(won by default)
200
Not enough data
8.2(won by default)
187
Not enough data
8.0(won by default)
208
Not enough data
7.9(won by default)
186
Not enough data
8.2(won by default)
160
Not enough data
8.3(won by default)
135
Not enough data
8.3(won by default)
120
Not enough data
8.1(won by default)
179
Not enough data
8.1(won by default)
174
Not enough data
8.0(won by default)
139
Not enough data
7.7(won by default)
66
Not enough data
8.0(won by default)
70
Not enough data
Targeting
8.5(won by default)
214
Not enough data
8.2(won by default)
181
Not enough data
8.4(won by default)
196
Not enough data
8.3(won by default)
132
Not enough data
Platform
8.1(won by default)
179
Not enough data
8.0(won by default)
210
Not enough data
8.2(won by default)
203
Not enough data
7.8(won by default)
232
Not enough data
8.2(won by default)
176
Not enough data
8.0(won by default)
195
Not enough data
7.9(won by default)
202
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
177
Not enough data
Categories
Categories
Shared Categories
Flashtalking by Mediaocean and Innovid are categorized as Creative Management Platforms, Cross-Channel Advertising, Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Flashtalking by Mediaocean is categorized as Ad Networks and Social Media Advertising
Innovid has no unique categories
Reviews
Reviewers' Company Size
Flashtalking by Mediaocean
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Innovid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
71.3%
Online Media
3.4%
Retail
3.2%
Internet
2.0%
Consumer Goods
1.7%
Other
18.4%
Marketing and Advertising
50.0%
Retail
10.0%
Public Safety
10.0%
Online Media
10.0%
Medical Devices
10.0%
Other
10.0%
Most Helpful Reviews
Flashtalking by Mediaocean
Most Helpful Favorable Review
Verified User in Marketing and Advertising
FT is Nice and simple..!!!!!!!!!!!!!!!!!!!
Most Helpful Critical Review
Verified User in Marketing and Advertising
Poor reporting functionality (needing to save every report rather than just pull one off data). Lack of reporting depth in comparison to CM360.
Innovid
Most Helpful Favorable Review
Verified User in Information Technology and Services
Its a very easy product. You do not have to be tech savy to use it.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The time it takes for Innovid to process assets and issue tags to media vendors is longer than most other ad servers.
Verified User in Marketing and Advertising
FT is Nice and simple..!!!!!!!!!!!!!!!!!!!
Verified User in Information Technology and Services
Its a very easy product. You do not have to be tech savy to use it.
Verified User in Marketing and Advertising
Poor reporting functionality (needing to save every report rather than just pull one off data). Lack of reporting depth in comparison to CM360.
Verified User in Marketing and Advertising
The time it takes for Innovid to process assets and issue tags to media vendors is longer than most other ad servers.
Alternatives
Discussions
What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?
1 comment
RT
If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way...Read more
Flashtalking by Mediaocean has no more discussions with answers
Innovid has no discussions with answers
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