Compare Fivetran and Supermetrics 
At a Glance
Market Segments
Mid-Market (56.1% of reviews)
Small-Business (55.5% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Fivetran
Star Rating
(409)4.2 out of 5
Market Segments
Mid-Market (56.1% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(779)4.4 out of 5
Market Segments
Small-Business (55.5% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Fivetran excels in "Cloud Extraction" with a score of 8.8, making it a preferred choice for businesses needing seamless data integration from various cloud sources. In contrast, Supermetrics, while strong in "Extraction" with a score of 8.7, does not match the same level of cloud-focused capabilities.
- Reviewers mention that Fivetran's "Automation" feature is highly rated at 8.9, allowing for efficient data workflows without manual intervention. Supermetrics, with a score of 8.6 in the same category, offers automation but lacks some of the advanced scheduling options that Fivetran provides.
- G2 users highlight Fivetran's superior "Ease of Setup" with a score of 9.1, indicating that users find it straightforward to get started. On the other hand, Supermetrics scores 8.2, suggesting that some users experience a steeper learning curve during initial setup.
- Reviewers mention that Supermetrics shines in "Reporting" with a score of 8.6, particularly for its "Custom Reports and Dashboards" feature, which allows for tailored insights. Fivetran, scoring 7.4 in "Reporting," does not offer the same level of customization, which may be a drawback for users focused on detailed analytics.
- Users on G2 report that Fivetran's "Data Cleaning" feature, scoring 7.0, is an area needing improvement, as some users find it less robust compared to Supermetrics, which has a more comprehensive approach to data quality management.
- Reviewers mention that both products have similar "Scalability" scores of 8.6, but Fivetran is often preferred for its ability to handle larger datasets more efficiently, while Supermetrics is noted for its user-friendly interface that appeals to small businesses.
Featured Products
Sponsored
Reaktion
(2)
Digital Analytics
Visit Website
Sponsored
Browse AI
(47)
Digital Analytics
Visit Website
Sponsored
Help Desk Migration Services
(166)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Fivetran
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.4
288
8.5
588
Ease of Use
9.0
291
8.2
597
Ease of Setup
9.1
214
8.2
383
Ease of Admin
8.8
193
8.0
359
Quality of Support
8.0
269
7.8
534
Has the product been a good partner in doing business?
8.2
189
8.2
354
Product Direction (% positive)
7.6
250
7.8
547
Features by Category
Metrics
Not enough data
8.6
297
Not enough data
8.3
278
Not enough data
8.1
250
Not enough data
8.5
279
Not enough data
8.0
268
Not enough data
7.9
238
Not enough data
8.0
238
Not enough data
8.6
309
Not enough data
7.8
256
Reporting
Not enough data
8.1
297
Not enough data
7.9
266
Not enough data
8.4
291
Not enough data
8.1
279
Not enough data
7.6
239
Not enough data
Feature Not Available
Not enough data
8.7
312
Other
Not enough data
8.2
259
Not enough data
8.0
230
Not enough data
7.2
206
Not enough data
8.6
304
Not enough data
8.4
255
Not enough data
7.3
195
Not enough data
7.4
204
Administration
Not enough data
8.4
260
Not enough data
7.5
200
Not enough data
8.1
299
Not enough data
8.0
283
Functionality
8.4
127
Not enough data
8.4
121
Not enough data
8.3
105
Not enough data
7.0
93
Not enough data
8.8
114
Not enough data
6.5
87
Not enough data
Diverse Extraction Points
8.4
127
Not enough data
Management
7.4
78
8.6
62
7.0
72
8.1
52
Functionality
8.9
100
8.7
53
7.8
90
8.3
57
8.8
98
8.2
56
8.9
96
8.6
59
8.6
95
Feature Not Available
Management
7.3
57
Not enough data
8.4
50
Not enough data
8.5
68
Not enough data
8.1
73
Not enough data
Solution Provision
7.3
46
Not enough data
8.3
62
Not enough data
7.6
45
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
297
|
Verified
Not enough data
8.7
333
|
Verified
Not enough data
7.9
264
|
Verified
Not enough data
7.9
281
|
Verified
Not enough data
8.1
144
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
333
|
Verified
Not enough data
8.9
358
|
Verified
Not enough data
8.0
257
|
Verified
Not enough data
8.3
306
|
Verified
Not enough data
7.9
258
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Fivetran and Supermetrics are categorized as ETL Tools
Unique Categories
Fivetran is categorized as Data Replication and Data Extraction
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.5%
Information Technology and Services
14.0%
Financial Services
9.4%
Retail
5.3%
Marketing and Advertising
5.1%
Other
50.8%
Marketing and Advertising
54.0%
Retail
5.2%
Computer Software
3.1%
Information Technology and Services
2.2%
Online Media
1.9%
Other
33.6%
Most Helpful Reviews
Fivetran
Most Helpful Favorable Review
Verified User in Computer Software
How simple it is to configure connectors
Most Helpful Critical Review
Onur S.
Verified User in Consumer Goods
Extremely opaque billing practices. Our bill shot up about 5x month over month with no notice because of very loose usage of "free historical syncs." The initial trial period for connectors obfuscates billing for connectors and the platform does not...
Supermetrics
Most Helpful Favorable Review
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Most Helpful Critical Review
Talya L.
Verified User in Professional Training & Coaching
Where do i begin. For the amount that you pay for the service - there should be chat or phone support. Email only support that takes weeks or months to respond - is ridiculous. Its been 6 months and almost $1500 in spend and can't even get it to work or...
Verified User in Computer Software
How simple it is to configure connectors
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Onur S.
Verified User in Consumer Goods
Extremely opaque billing practices. Our bill shot up about 5x month over month with no notice because of very loose usage of "free historical syncs." The initial trial period for connectors obfuscates billing for connectors and the platform does not...
Talya L.
Verified User in Professional Training & Coaching
Where do i begin. For the amount that you pay for the service - there should be chat or phone support. Email only support that takes weeks or months to respond - is ridiculous. Its been 6 months and almost $1500 in spend and can't even get it to work or...
Discussions
Is Fivetran an ETL tool?
2 comments
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 comment
JL
Hi George,
Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
Do plan to partner with smaller software companies to add to your selection of available connectors?
1 comment
MP
Did you already asked their support? They offer a also cloud functions and other solutions to connect also other sources.Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
