Compare Fivetran and Supermetrics 
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Fivetran
Star Rating
(412)4.2 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(785)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Fivetran excels in "Cloud Extraction" with a score of 8.8, making it a preferred choice for businesses needing seamless data integration from various cloud sources. In contrast, Supermetrics, while strong, scores slightly lower at 8.2 for "Loading," indicating a potential lag in data transfer efficiency.
- Reviewers mention that Fivetran's "Automation" feature is highly rated at 8.9, allowing for streamlined data workflows without manual intervention. Supermetrics, with a score of 8.6 in the same category, offers automation but may not match the level of efficiency that Fivetran provides.
- G2 users highlight Fivetran's superior "Ease of Setup" with a score of 9.1, which is particularly beneficial for teams looking to implement data solutions quickly. Supermetrics, scoring 8.2, may require more time for setup, which could be a consideration for smaller businesses with limited resources.
- Reviewers say that Fivetran's "Data Cleaning" feature, scoring 7.0, is an area for improvement, as users have noted challenges in ensuring data quality. In contrast, Supermetrics shines in this area with a score of 8.1, indicating a more robust approach to maintaining clean and reliable data.
- Users on G2 report that Supermetrics offers better "Reporting" capabilities, scoring 8.6 compared to Fivetran's 7.4. This suggests that Supermetrics may provide more comprehensive insights and customizable reports, which are crucial for marketing and analytics teams.
- Reviewers mention that both products have strong "API / Integrations" capabilities, with Fivetran scoring 8.4 and Supermetrics slightly lower at 8.0. However, users have noted that Fivetran's integrations are particularly seamless, making it easier to connect with various data sources without extensive configuration.
Featured Products
Sponsored
Help Desk Migration Services
(169)
Digital Analytics
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Reaktion
(3)
Digital Analytics
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Polytomic
(40)
Digital Analytics
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Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Fivetran
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.4
290
8.5
594
Ease of Use
9.0
294
8.2
603
Ease of Setup
9.1
217
8.2
389
Ease of Admin
8.8
196
8.0
362
Quality of Support
8.0
271
7.8
539
Has the product been a good partner in doing business?
8.2
192
8.2
357
Product Direction (% positive)
7.6
253
7.9
553
Features by Category
Metrics
Not enough data
8.6
300
Not enough data
8.3
281
Not enough data
8.1
253
Not enough data
8.5
281
Not enough data
8.0
271
Not enough data
7.9
241
Not enough data
8.0
241
Not enough data
8.6
312
Not enough data
7.8
259
Reporting
Not enough data
8.2
300
Not enough data
7.9
269
Not enough data
8.5
294
Not enough data
8.1
282
Not enough data
7.6
242
Not enough data
Feature Not Available
Not enough data
8.7
315
Other
Not enough data
8.2
262
Not enough data
8.0
232
Not enough data
7.3
209
Not enough data
8.7
307
Not enough data
8.4
258
Not enough data
7.3
198
Not enough data
7.5
207
Administration
Not enough data
8.4
263
Not enough data
7.5
203
Not enough data
8.1
302
Not enough data
8.0
286
Functionality
8.4
130
Not enough data
8.4
124
Not enough data
8.3
108
Not enough data
7.0
96
Not enough data
8.8
117
Not enough data
6.4
90
Not enough data
Diverse Extraction Points
8.4
130
Not enough data
Management
7.5
80
8.6
63
7.1
74
8.1
53
Functionality
9.0
102
8.7
54
7.8
92
8.3
58
8.9
100
8.2
57
8.9
98
8.6
60
8.6
97
Feature Not Available
Management
7.4
58
Not enough data
8.4
51
Not enough data
8.6
69
Not enough data
8.1
74
Not enough data
Solution Provision
7.3
47
Not enough data
8.3
63
Not enough data
7.6
46
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
302
|
Verified
Not enough data
8.7
338
|
Verified
Not enough data
7.9
269
|
Verified
Not enough data
7.9
286
|
Verified
Not enough data
8.0
149
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
338
|
Verified
Not enough data
8.9
363
|
Verified
Not enough data
8.0
262
|
Verified
Not enough data
8.4
311
|
Verified
Not enough data
7.9
263
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Fivetran and Supermetrics are categorized as ETL Tools
Unique Categories
Fivetran is categorized as Data Replication and Data Extraction
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.4%
Information Technology and Services
13.9%
Financial Services
9.6%
Retail
5.3%
Marketing and Advertising
5.0%
Other
50.9%
Marketing and Advertising
53.9%
Retail
5.1%
Computer Software
3.2%
Information Technology and Services
2.2%
Online Media
1.9%
Other
33.6%
Most Helpful Reviews
Fivetran
Most Helpful Favorable Review
Kirill M.
Verified User in Computer Software
Great tool that comes with a lot of connectors and a good customer support. We appreciate that a comprehensive API is avialble because we have a lot of connectors that need to be managed programmatically.
Most Helpful Critical Review
jacob N.
Verified User in Machinery
I have been using Fivetran for three months now and have been through 3 Account managers (Due to restructuring). My current manager tricked me into an annual contract by promising me discounts which were never applied. The costing is calculated based on...
Supermetrics
Most Helpful Favorable Review
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Most Helpful Critical Review
Verified User in Sporting Goods
All of the data was unreliable and always showed different metrics than in our FB/IG accounts. They also consistently removed data features and kept the price the same. Worst of all, I've been trying to cancel my account for the past 3 months but their...
Kirill M.
Verified User in Computer Software
Great tool that comes with a lot of connectors and a good customer support. We appreciate that a comprehensive API is avialble because we have a lot of connectors that need to be managed programmatically.
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
jacob N.
Verified User in Machinery
I have been using Fivetran for three months now and have been through 3 Account managers (Due to restructuring). My current manager tricked me into an annual contract by promising me discounts which were never applied. The costing is calculated based on...
Verified User in Sporting Goods
All of the data was unreliable and always showed different metrics than in our FB/IG accounts. They also consistently removed data features and kept the price the same. Worst of all, I've been trying to cancel my account for the past 3 months but their...
Discussions
Is Fivetran an ETL tool?
2 comments
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can I reuse a google sheet's name that I just deleted?
1 comment
JL
Hi Gabriel,
Thanks for reaching out. Yes, this should work. Please let us know if you run into any issues.
Cheers,
Joseph Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 comment
JL
Hi George,
Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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