Compare Facebook and X (Twitter) 
- Users report that Facebook's "Ad Manager" offers robust targeting options, allowing businesses to reach specific demographics effectively, while X (Twitter) users mention that its "Promoted Tweets" feature is less granular, making it harder to target niche audiences.
- Reviewers mention that Facebook's "Business Suite" provides a comprehensive dashboard for managing multiple accounts, which is praised for its ease of use, whereas users on G2 highlight that X (Twitter) lacks a similar all-in-one management tool, leading to a more fragmented experience.
- G2 users indicate that Facebook's "Insights" tool delivers detailed analytics on post performance, helping businesses refine their strategies, while users say that X (Twitter) offers basic analytics that some find insufficient for in-depth performance tracking.
- Reviewers say that Facebook's "Messenger" integration enhances customer engagement through direct communication, whereas users report that X (Twitter) lacks a comparable messaging feature, which can limit interaction with followers.
- Users on G2 mention that Facebook's "Event Creation" feature is highly effective for promoting local events, while reviewers note that X (Twitter) does not have a dedicated event feature, making it less suitable for businesses focused on local engagement.
- Users report that Facebook's "Page Management" tools are intuitive and user-friendly, contributing to a smoother administrative experience, while reviewers mention that X (Twitter) has a steeper learning curve for new users, particularly in navigating its settings and features.
900 million users WW/global reach Viral support Can be leveraged for campaigns / coupons, esp for consumers
Hate the timeline view and not a fan of being forced to use it. Very difficult using some apps and am somewhat apprehensive of using them for privacy reasons. Not really sure of FB's policy for screening application providers. Have also noticed recently...
I've been using Twitter to follow trends, people, and business interests. I have made so many to virtual "friends" who I have had the pleasure to work with and meet offline too. It's a great interactive tool that provides a quick solution for customer...
There is a LOT of spam flying around. There should be a rule against folks who say anything about buying Twitter followers. I can't tell you how many spambots add me each day and I just have to shake my head.
900 million users WW/global reach Viral support Can be leveraged for campaigns / coupons, esp for consumers
I've been using Twitter to follow trends, people, and business interests. I have made so many to virtual "friends" who I have had the pleasure to work with and meet offline too. It's a great interactive tool that provides a quick solution for customer...
Hate the timeline view and not a fan of being forced to use it. Very difficult using some apps and am somewhat apprehensive of using them for privacy reasons. Not really sure of FB's policy for screening application providers. Have also noticed recently...
There is a LOT of spam flying around. There should be a rule against folks who say anything about buying Twitter followers. I can't tell you how many spambots add me each day and I just have to shake my head.
