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Compare EmailOctopus and MailerLite 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (92.1% of reviews)
Entry-Level Pricing
Free
Free Per Month
EmailOctopus
Star Rating
(36)4.1 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 2 pricing plansMailerLite
Star Rating
(1,084)4.6 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MailerLite excels in overall user satisfaction, boasting a significantly higher G2 Score compared to EmailOctopus. Users appreciate its clean interface and the ease of creating email campaigns, forms, and automations, making it a preferred choice for small businesses.
- Users say that MailerLite's implementation process is straightforward, with many highlighting its intuitive onboarding wizard. In contrast, while EmailOctopus is also noted for its user-friendliness, it doesn't match the same level of praise for setup efficiency.
- Reviewers mention that MailerLite offers superior support quality, with a score that reflects its responsiveness and helpfulness. Users have noted that the support team is readily available, enhancing the overall experience, whereas EmailOctopus users have expressed some concerns about support quality.
- According to verified reviews, MailerLite shines in its feature set, particularly in building and personalizing emails. Users find the platform's tools robust yet easy to use, while EmailOctopus, although effective, is seen as slightly less versatile in this area.
- Users appreciate the free plan offered by both platforms, but MailerLite's extensive features even in the free tier are often highlighted as a major advantage. EmailOctopus is praised for its affordability, but some users feel it lacks the depth of features available in MailerLite's free offering.
- Reviewers note that while EmailOctopus has strong organizational tools for managing email lists, MailerLite's overall performance in ease of use and admin tasks is rated higher, making it a more favorable option for users looking for a comprehensive email marketing solution.
Pricing
Entry-Level Pricing
EmailOctopus
Starter
Free
Up to 2,500 subscribers and 10,000 emails per month. EmailOctopus branding on emails. Statistics stored for 30 days. Basic support.
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
Free Trial
EmailOctopus
No trial information availableMailerLite
Free Trial is available
Ratings
Meets Requirements
8.1
31
9.0
855
Ease of Use
8.6
31
9.1
872
Ease of Setup
8.5
17
8.9
469
Ease of Admin
8.6
14
9.2
382
Quality of Support
8.0
30
9.3
800
Has the product been a good partner in doing business?
8.5
14
9.1
359
Product Direction (% positive)
8.4
30
8.7
821
Features by Category
Email Marketing
8.6
23
9.1
614
|
Verified
8.7
24
|
Verified
8.9
623
|
Verified
8.7
23
|
Verified
8.9
462
|
Verified
8.6
24
|
Verified
9.0
627
|
Verified
8.5
23
|
Verified
9.1
594
|
Verified
9.0
24
|
Verified
8.7
561
|
Verified
8.4
22
|
Verified
8.8
489
|
Verified
7.6
12
8.5
301
|
Verified
Feature Not Available
8.3
292
|
Verified
Reporting & Analytics
Feature Not Available
8.5
351
|
Verified
8.8
23
|
Verified
8.9
571
|
Verified
Generative AI
4.7
5
7.5
105
4.7
5
7.5
99
Agentic AI - Email Marketing
Not enough data
7.3
20
Not enough data
7.5
20
Not enough data
7.3
20
Not enough data
7.4
19
Not enough data
7.1
18
Integration
8.8
13
|
Verified
8.7
340
|
Verified
7.7
11
|
Verified
8.3
304
|
Verified
8.3
11
|
Verified
8.0
245
7.2
9
|
Verified
7.9
206
8.2
11
8.0
235
|
Verified
7.5
10
8.1
217
|
Verified
Diagnosis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
202
Not enough data
8.8
173
Not enough data
8.6
140
Reporting
Not enough data
9.0
203
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
132
Agentic AI - Email Deliverability
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
6.9
6
Not enough data
8.0
5
Templates
Not enough data
8.8
257
|
Verified
Not enough data
7.7
91
Not enough data
8.4
187
|
Verified
Not enough data
8.9
135
Edit
Not enough data
9.0
208
|
Verified
Not enough data
9.1
250
|
Verified
Not enough data
8.7
168
|
Verified
Logistics
Not enough data
8.9
231
|
Verified
Not enough data
8.2
168
|
Verified
Not enough data
8.5
190
|
Verified
Not enough data
9.0
122
Generative AI
Not enough data
7.5
34
Not enough data
7.6
30
Agentic AI - Email Template Builder
Not enough data
8.7
5
Not enough data
8.3
5
Platform Basics
Not enough data
8.9
76
Not enough data
Feature Not Available
Not enough data
8.7
53
Not enough data
Feature Not Available
Not enough data
8.6
71
Platform Data
Not enough data
8.9
70
Not enough data
8.9
78
Not enough data
8.8
73
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
9.1
139
Not enough data
8.7
137
Not enough data
8.2
114
Not enough data
8.5
123
Page Optimization
Not enough data
8.4
82
Not enough data
8.9
118
Not enough data
8.5
99
Not enough data
8.3
92
Integrations
Not enough data
8.3
82
Not enough data
8.9
109
Not enough data
9.0
113
Generative AI
Not enough data
8.0
34
Agentic AI - Landing Page Builders
Not enough data
8.3
9
Generative AI
Not enough data
6.3
8
Not enough data
5.8
6
Agentic AI - Email Verification
Not enough data
Not enough data
Categories
Categories
Shared Categories
EmailOctopus and MailerLite are categorized as Email Marketing
Unique Categories
EmailOctopus has no unique categories
MailerLite is categorized as Email Template Builder, Email Deliverability, Email Verification, Landing Page Builders, and Email Testing
Reviews
Reviewers' Company Size
EmailOctopus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.7%
Marketing and Advertising
11.8%
Financial Services
8.8%
Education Management
8.8%
Computer Software
8.8%
Other
47.1%
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
62.0%
Alternatives
Discussions
EmailOctopus has no discussions with answers
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 Comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 Comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
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