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- Demandbase One
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- Demandbase One-vs-ZoomInfo Marketing
Compare Demandbase One and ZoomInfo Marketing 
At a Glance
Market Segments
Mid-Market (51.9% of reviews)
Mid-Market (37.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Demandbase One
Star Rating
(1,702)4.4 out of 5
Market Segments
Mid-Market (51.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneZoomInfo Marketing
Star Rating
(135)4.4 out of 5
Market Segments
Mid-Market (37.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ZoomInfo MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Demandbase One excels in Account Identification and Segmentation with a score of 9.0, while ZoomInfo Marketing follows closely with a score of 8.7. Reviewers mention that Demandbase's ability to accurately identify and segment accounts leads to more targeted marketing efforts.
- Reviewers mention that Demandbase One's Lead Intelligence features, particularly in Account-level Insights (9.0), provide deeper insights compared to ZoomInfo Marketing's score of 8.5. Users say this helps in crafting more personalized marketing strategies.
- G2 users highlight that Demandbase One's Customization capabilities, scoring 8.7, allow for more tailored user experiences, whereas ZoomInfo Marketing's customization features are rated slightly lower at 8.2. Users report that this flexibility in Demandbase enhances their overall satisfaction.
- Users on G2 report that Demandbase One's Data Availability for Company Data (8.4) is superior to ZoomInfo Marketing's (8.2). Reviewers mention that the breadth of data available in Demandbase aids in more comprehensive market analysis.
- Reviewers mention that Demandbase One's Lead Management features, particularly in Segmentation (8.6), are more robust than ZoomInfo Marketing's (8.3). Users say this leads to better targeting and improved campaign performance.
- Users report that Demandbase One's Quality of Support is rated at 8.7, slightly higher than ZoomInfo Marketing's 8.6. Reviewers mention that the responsiveness and helpfulness of Demandbase's support team significantly enhance their user experience.
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Pricing
Entry-Level Pricing
Demandbase One
No pricing availableZoomInfo Marketing
No pricing availableFree Trial
Demandbase One
No trial information availableZoomInfo Marketing
No trial information availableRatings
Meets Requirements
8.5
1,329
8.8
115
Ease of Use
8.5
1,336
8.6
116
Ease of Setup
8.3
514
8.6
73
Ease of Admin
8.5
408
8.6
53
Quality of Support
8.7
1,151
8.6
115
Has the product been a good partner in doing business?
8.8
406
8.7
53
Product Direction (% positive)
8.1
1,265
9.4
109
Features by Category
Data Availability
7.5
571
Not enough data
8.4
588
Not enough data
8.2
551
Not enough data
7.8
41
Not enough data
Data Accuracy
7.2
571
Not enough data
8.0
584
Not enough data
7.8
37
Not enough data
Platform
7.3
136
Not enough data
8.1
179
Not enough data
8.5
201
Not enough data
8.2
134
Not enough data
7.2
110
Not enough data
8.2
127
Not enough data
Features
8.3
434
Not enough data
8.8
468
Not enough data
7.8
396
Not enough data
8.1
429
Not enough data
8.5
557
Not enough data
8.2
476
Not enough data
7.9
437
Not enough data
8.0
374
Not enough data
7.4
273
Not enough data
Lead Intelligence
8.7
204
|
Verified
Not enough data
9.0
221
Not enough data
8.8
147
Not enough data
Lead Management
8.7
210
Not enough data
8.2
194
Not enough data
8.5
219
Not enough data
Marketing Campaigns
8.4
181
Not enough data
8.3
164
Not enough data
8.3
170
Not enough data
8.4
187
Not enough data
8.5
192
Not enough data
Campaign Execution
8.3
163
Not enough data
8.8
151
Not enough data
8.7
151
Not enough data
8.5
119
Not enough data
Messenger
Not enough data
8.3
20
Not enough data
8.8
20
Not enough data
8.6
21
Not enough data
8.7
21
Channels
Not enough data
8.2
19
Not enough data
9.0
22
Not enough data
7.7
15
Not enough data
7.4
16
Not enough data
8.0
17
Customers
Not enough data
9.0
21
Not enough data
9.2
22
Not enough data
8.6
22
Not enough data
8.6
20
Not enough data
8.7
21
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.3
105
Not enough data
8.2
113
Not enough data
7.1
62
Not enough data
Platform Additional Functionality
8.2
101
Not enough data
7.7
74
Not enough data
7.2
65
Not enough data
8.0
85
Not enough data
8.2
86
Not enough data
Attribution Modeling
8.6
22
Not enough data
8.4
22
Not enough data
8.0
22
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
18
Not enough data
Marketing
8.9
22
Not enough data
Feature Not Available
Not enough data
9.0
23
Not enough data
9.0
27
Not enough data
Reporting
9.1
27
Not enough data
9.1
26
Not enough data
8.9
26
Not enough data
Platform Basics
8.5
60
8.2
13
9.0
59
8.8
12
8.6
57
8.8
12
Platform Data
8.3
57
8.2
10
8.1
54
7.7
10
Platform Additional Functionality
8.5
58
8.5
12
Platform Basics
8.0
35
Not enough data
7.8
29
Not enough data
Platform Reporting
8.3
44
Not enough data
8.1
44
Not enough data
Platform Basics
8.4
115
8.7
41
Platform Data
8.3
119
8.2
38
8.1
110
7.9
40
Platform Additional Functionality
7.6
97
7.5
38
8.2
113
8.3
37
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
8.5
8
Not enough data
7.9
7
Not enough data
8.3
8
Not enough data
8.9
9
Not enough data
9.0
7
Platform
Not enough data
8.3
8
Not enough data
9.4
8
Not enough data
8.3
7
Not enough data
8.8
8
Not enough data
8.0
5
Not enough data
8.3
8
Not enough data
8.1
9
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.8
38
|
Verified
Not enough data
8.6
39
Not enough data
8.5
37
|
Verified
Data Capture
Not enough data
8.0
31
Not enough data
8.8
35
|
Verified
Not enough data
8.3
29
Not enough data
8.3
37
|
Verified
Analytics
Not enough data
8.6
40
Not enough data
8.5
37
Customization
Not enough data
8.3
34
Not enough data
8.7
33
Not enough data
8.2
31
Not enough data
8.8
38
|
Verified
Data collection
7.7
47
Not enough data
8.2
50
Not enough data
7.8
55
Not enough data
8.2
51
Not enough data
8.3
51
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.8
37
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.4
45
Not enough data
8.9
46
Not enough data
9.0
45
Not enough data
Platform
8.3
53
Not enough data
8.4
43
Not enough data
7.9
37
Not enough data
8.2
47
Not enough data
8.4
41
Not enough data
8.7
42
Not enough data
Conversational Platform
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Demand Side Platforms
8.6
24
Not enough data
Campaign Management
8.2
32
Not enough data
8.0
32
Not enough data
8.6
31
Not enough data
7.7
26
Not enough data
8.1
26
Not enough data
8.0
27
Not enough data
8.2
25
Not enough data
7.7
22
Not enough data
8.1
25
Not enough data
8.1
30
Not enough data
8.1
22
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
32
Not enough data
8.4
30
Not enough data
8.6
30
Not enough data
8.2
28
Not enough data
Demand Side Platforms
7.2
23
Not enough data
8.2
25
Not enough data
8.2
25
Not enough data
Platform
8.5
28
Not enough data
8.6
30
Not enough data
8.8
33
Not enough data
8.3
33
Not enough data
8.6
30
Not enough data
8.6
32
Not enough data
8.6
30
Not enough data
7.4
28
Not enough data
8.5
31
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
8.1
7
Not enough data
7.4
7
Not enough data
7.5
6
Not enough data
6.9
7
|
Verified
Not enough data
Not enough data
Internal Use
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
7.9
7
|
Verified
Not enough data
6.7
7
Not enough data
6.7
6
Not enough data
7.9
7
Lead Intelligence
8.3
215
8.4
32
8.9
243
8.6
32
8.3
214
8.2
30
Lead Management
8.3
215
8.4
33
8.0
124
8.1
32
8.7
229
8.7
33
Marketing Campaigns
8.3
174
8.3
30
7.2
98
7.5
30
7.8
170
7.6
32
8.0
184
7.7
28
8.2
181
8.2
30
8.3
142
7.8
27
Lead Intelligence
8.5
212
Not enough data
8.6
215
Not enough data
8.3
182
Not enough data
Lead Management
8.4
189
Not enough data
8.1
85
Not enough data
8.6
212
Not enough data
Marketing Campaigns
8.1
137
Not enough data
7.7
123
Not enough data
8.0
138
Not enough data
8.0
133
Not enough data
8.2
137
Not enough data
Data Availability - Marketing Account Intelligence
7.5
19
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
17
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.7
20
Not enough data
8.7
20
|
Verified
Not enough data
8.6
20
Discovery
Not enough data
9.1
20
Not enough data
8.8
18
Not enough data
9.1
20
|
Verified
Management
Not enough data
8.9
18
Not enough data
8.4
19
Platform
Not enough data
8.3
20
|
Verified
Not enough data
8.7
18
Functionality
8.5
13
Not enough data
8.1
13
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
8.5
13
Not enough data
Management
8.9
12
Not enough data
9.1
11
Not enough data
8.0
10
Not enough data
9.1
11
Not enough data
9.2
10
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and ZoomInfo Marketing are categorized as Lead Scoring, Visitor Identification, Account-Based Advertising, Account-Based Orchestration Platforms, and Account-Based Analytics
Unique Categories
ZoomInfo Marketing is categorized as Lead Capture, Live Chat, Chatbots, Conversational Marketing, and Conversational Support
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.6%
Information Technology and Services
18.8%
Financial Services
7.4%
Marketing and Advertising
6.2%
Consumer Services
3.7%
Other
35.3%
Computer Software
22.1%
Information Technology and Services
18.3%
Marketing and Advertising
12.2%
Hospital & Health Care
5.3%
Consulting
2.3%
Other
39.7%
Most Helpful Reviews
Demandbase One
Most Helpful Favorable Review
Oliver W.
Verified User in Computer Software
I really like that InsideView is plugged into my CRM tool. I have a daily summary alert set up for whenever one of my account announce a new press release - this way you can easily stay abreast of important news without having to manually monitor accounts.
Most Helpful Critical Review
Verified User in Professional Training & Coaching
Verified User in Professional Training & Coaching
ZoomInfo Marketing
Most Helpful Favorable Review
Jessica A.
Verified User in Marketing and Advertising
I like that Zoom Info allows for quick contact email collection and allows for me to be secure in the fact that the software is familiar with other employees emails in the company. Very good!
Most Helpful Critical Review
Verified User in Computer Software
Our setup experience was terrible, and most of our problems could have been avoided had ZoomInfo's documentation been better. My company's business systems team followed the setup documentation that was available, but close to 0 records were enriching....
Oliver W.
Verified User in Computer Software
I really like that InsideView is plugged into my CRM tool. I have a daily summary alert set up for whenever one of my account announce a new press release - this way you can easily stay abreast of important news without having to manually monitor accounts.
Jessica A.
Verified User in Marketing and Advertising
I like that Zoom Info allows for quick contact email collection and allows for me to be secure in the fact that the software is familiar with other employees emails in the company. Very good!
Verified User in Professional Training & Coaching
Verified User in Professional Training & Coaching
Verified User in Computer Software
Our setup experience was terrible, and most of our problems could have been avoided had ZoomInfo's documentation been better. My company's business systems team followed the setup documentation that was available, but close to 0 records were enriching....
Alternatives
Discussions
How often is data updated?
2 comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
InsideView Marketing Module (Pricing and Review)
1 comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
ZoomInfo Marketing has no discussions with answers
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