Compare Demandbase One and Metadata.io 
At a Glance
Market Segments
Mid-Market (51.8% of reviews)
Mid-Market (67.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $20,000.00 Per Year
Demandbase One
Star Rating
(1,710)4.4 out of 5
Market Segments
Mid-Market (51.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneMetadata.io
Star Rating
(286)4.6 out of 5
Market Segments
Mid-Market (67.4% of reviews)
Entry-Level Pricing
Starting at $20,000.00 Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Demandbase One excels in Quality of Support with a score of 8.7, while Metadata.io significantly outshines in this area with a score of 9.5, indicating that users find Metadata.io's support to be more responsive and helpful.
- Reviewers mention that Demandbase One's Lead Analysis feature scores 8.5, which is slightly lower than Metadata.io's score of 9.2, suggesting that users find Metadata.io's lead analysis capabilities to be more robust and insightful.
- G2 users highlight that Demandbase One has a Contact Data Availability score of 7.5, which is lower than Metadata.io's score of 7.4, indicating that users feel both platforms have room for improvement in this area, but Demandbase One is perceived as slightly better.
- Users on G2 report that Demandbase One's Account Identification and Segmentation feature scores 9.0, while Metadata.io scores 8.8, suggesting that Demandbase One provides a more effective solution for identifying and segmenting accounts.
- Reviewers mention that Metadata.io shines in Marketing Automation Integration with a score of 9.1 compared to Demandbase One's 8.7, indicating that users find Metadata.io's integration capabilities with marketing automation tools to be superior.
- Users say that Demandbase One's Platform Basics score of 8.5 is lower than Metadata.io's impressive score of 9.4, suggesting that users appreciate the overall platform functionality and user experience offered by Metadata.io more than Demandbase One.
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Pricing
Entry-Level Pricing
Demandbase One
No pricing availableMetadata.io
Metadata Spotlight
Starting at $20,000.00
Per Year
Ideal for growing companies aiming to activate their engagement data and grow revenue
- See our pricing page for more details https://metadata.io/pricing/
Free Trial
Demandbase One
No trial information availableMetadata.io
Free Trial is available
Ratings
Meets Requirements
8.5
1,337
8.9
203
Ease of Use
8.6
1,344
8.6
203
Ease of Setup
8.3
522
8.4
102
Ease of Admin
8.5
412
8.7
106
Quality of Support
8.7
1,159
9.5
203
Has the product been a good partner in doing business?
8.8
410
9.4
107
Product Direction (% positive)
8.1
1,273
9.7
186
Features by Category
Data Availability
7.5
573
Not enough data
8.5
590
Not enough data
8.2
553
Not enough data
7.8
43
Not enough data
Data Accuracy
7.2
573
Not enough data
8.0
586
Not enough data
7.8
39
Not enough data
Platform
7.3
138
Not enough data
8.1
181
Not enough data
8.5
203
Not enough data
8.3
136
Not enough data
7.3
112
Not enough data
8.2
129
Not enough data
Features
8.3
436
Not enough data
8.8
470
Not enough data
7.8
398
Not enough data
8.1
431
Not enough data
8.5
559
Not enough data
8.2
478
Not enough data
7.9
439
Not enough data
8.1
376
Not enough data
7.4
275
Not enough data
Lead Intelligence
8.7
206
|
Verified
8.7
15
9.0
223
8.7
18
8.8
149
8.7
19
Lead Management
8.7
212
9.1
19
8.2
196
8.6
11
8.5
221
9.1
16
Marketing Campaigns
8.4
183
9.3
17
8.3
166
9.1
13
8.3
172
8.9
16
8.4
189
9.1
15
8.5
194
8.8
17
Campaign Execution
8.4
165
8.0
10
8.8
153
9.2
16
8.7
153
8.8
13
8.5
121
6.7
5
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.4
110
Not enough data
8.2
118
Not enough data
7.2
67
Not enough data
Platform Additional Functionality
8.3
106
Not enough data
7.7
79
Not enough data
7.4
70
Not enough data
8.1
90
Not enough data
8.2
91
Not enough data
Attribution Modeling
8.6
22
Not enough data
8.4
22
Not enough data
8.0
22
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
18
Not enough data
Marketing
8.9
22
Not enough data
Feature Not Available
Not enough data
9.0
23
Not enough data
9.0
27
Not enough data
Reporting
9.1
27
Not enough data
9.1
26
Not enough data
8.9
26
Not enough data
Platform Basics
8.6
61
9.3
28
9.0
60
8.8
29
8.6
58
Feature Not Available
Platform Data
8.4
58
8.9
29
8.2
55
9.0
26
Platform Additional Functionality
8.5
59
8.8
31
Platform Basics
8.1
37
Not enough data
7.9
31
Not enough data
Platform Reporting
8.4
46
Not enough data
8.2
46
Not enough data
Platform Basics
8.5
119
8.7
66
Platform Data
8.4
123
8.7
88
8.1
114
8.5
79
Platform Additional Functionality
7.7
101
9.1
79
8.3
117
8.7
84
Lead Intelligence
Not enough data
8.6
29
|
Verified
Not enough data
8.9
30
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.6
29
|
Verified
Not enough data
Feature Not Available
Data collection
7.7
47
Not enough data
8.2
50
Not enough data
7.8
55
Not enough data
8.2
51
Not enough data
8.3
51
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.8
37
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.4
45
Not enough data
8.9
46
Not enough data
9.0
45
Not enough data
Platform
8.3
53
Not enough data
8.4
43
Not enough data
7.9
37
Not enough data
8.2
47
Not enough data
8.4
41
Not enough data
8.7
42
Not enough data
Demand Side Platforms
8.6
24
Not enough data
Campaign Management
8.2
32
Not enough data
8.0
32
Not enough data
8.6
31
Not enough data
7.7
26
Not enough data
8.1
26
Not enough data
8.0
27
Not enough data
8.2
25
Not enough data
7.7
22
Not enough data
8.1
25
Not enough data
8.1
30
Not enough data
8.1
22
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
32
Not enough data
8.4
30
Not enough data
8.6
30
Not enough data
8.2
28
Not enough data
Demand Side Platforms
7.2
23
Not enough data
8.2
25
Not enough data
8.2
25
Not enough data
Platform
8.5
28
Not enough data
8.6
30
Not enough data
8.8
33
Not enough data
8.3
33
Not enough data
8.6
30
Not enough data
8.6
32
Not enough data
8.6
30
Not enough data
7.4
28
Not enough data
8.5
31
Not enough data
Lead Intelligence
8.3
221
8.5
35
8.9
249
8.9
43
8.3
220
9.0
42
Lead Management
8.4
221
8.7
49
8.1
130
8.4
34
8.7
235
8.8
38
Marketing Campaigns
8.4
180
9.1
41
7.2
104
8.9
29
7.9
176
9.2
43
8.0
190
8.9
36
8.2
187
8.6
41
8.3
148
9.0
30
Lead Intelligence
8.5
213
Feature Not Available
8.6
216
8.8
52
8.3
183
8.9
55
Lead Management
8.4
190
8.9
57
8.1
86
8.4
42
8.7
213
8.7
52
Marketing Campaigns
8.1
138
8.8
51
7.7
124
Feature Not Available
8.0
139
9.0
51
8.0
134
8.6
46
8.2
138
8.6
51
Data Availability - Marketing Account Intelligence
7.6
20
Not enough data
Data Accuracy - Marketing Account Intelligence
7.9
18
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.6
14
Not enough data
8.1
14
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
8.5
14
Not enough data
Management
8.8
13
Not enough data
9.0
12
Not enough data
8.0
11
Not enough data
9.0
12
Not enough data
9.2
11
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and Metadata.io are categorized as Lead Intelligence, Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, Marketing Account Intelligence, and Account Data Management
Unique Categories
Demandbase One is categorized as Account-Based Web and Content Experiences, Attribution, Demand Side Platform (DSP), Data Quality, Sales Intelligence, Lead Scoring, Visitor Identification, Buyer Intent Data Providers, and Market Intelligence
Metadata.io has no unique categories
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.5%
Information Technology and Services
18.8%
Financial Services
7.4%
Marketing and Advertising
6.1%
Consumer Services
3.6%
Other
35.5%
Computer Software
44.8%
Information Technology and Services
15.4%
Marketing and Advertising
14.0%
Financial Services
3.2%
Telecommunications
2.9%
Other
19.7%
Most Helpful Reviews
Demandbase One
Most Helpful Favorable Review
Oliver W.
Verified User in Computer Software
I really like that InsideView is plugged into my CRM tool. I have a daily summary alert set up for whenever one of my account announce a new press release - this way you can easily stay abreast of important news without having to manually monitor accounts.
Most Helpful Critical Review
Verified User in Professional Training & Coaching
Verified User in Professional Training & Coaching
Metadata.io
Most Helpful Favorable Review
Verified User in Market Research
The platform is very easy to use and helps our small team get a lot done in less time than if we were running ads natively. The ability to unlock B2B targeting in Facebook has been huge for us. Our spend is much more efficient and it has enabled us to...
Most Helpful Critical Review
Verified User in Marketing and Advertising
All optimizations have to be made within the Metadata platform (ad copy, creative, budget) and it seems like when a change is made a relaunch is required. It is also frustrating that we can't test multiple ads within a campaign. This makes A/B testing...
Oliver W.
Verified User in Computer Software
I really like that InsideView is plugged into my CRM tool. I have a daily summary alert set up for whenever one of my account announce a new press release - this way you can easily stay abreast of important news without having to manually monitor accounts.
Verified User in Market Research
The platform is very easy to use and helps our small team get a lot done in less time than if we were running ads natively. The ability to unlock B2B targeting in Facebook has been huge for us. Our spend is much more efficient and it has enabled us to...
Verified User in Professional Training & Coaching
Verified User in Professional Training & Coaching
Verified User in Marketing and Advertising
All optimizations have to be made within the Metadata platform (ad copy, creative, budget) and it seems like when a change is made a relaunch is required. It is also frustrating that we can't test multiple ads within a campaign. This makes A/B testing...
Alternatives
Discussions
How often is data updated?
2 comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
InsideView Marketing Module (Pricing and Review)
1 comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 comments
NK
Metadata has their own data providers but does require paid subscription and integration with intent data sources like Bombora and G2.Read more
What regions does Metadata.io operate in and is it GDPR Compliant?
1 comment
Official Response from Metadata.io
Metadata.io serves all markets and is GDPR compliantRead more
Metadata.io has no more discussions with answers
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