Compare Demandbase One and Madison Logic Platform 
At a Glance
Market Segments
Mid-Market (50.5% of reviews)
Mid-Market (43.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Demandbase One
Star Rating
(1,780)4.4 out of 5
Market Segments
Mid-Market (50.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneMadison Logic Platform
Star Rating
(221)4.3 out of 5
Market Segments
Mid-Market (43.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Madison Logic PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Demandbase One excels in Account-level Insights with a score of 9.0, while Madison Logic Platform follows closely with 8.5. Reviewers mention that the depth of insights provided by Demandbase helps in better targeting and engagement strategies.
- Reviewers mention that Demandbase One's Quality of Support is rated at 8.7, which is slightly lower than Madison Logic Platform's 9.0. Users on G2 appreciate the responsiveness and helpfulness of Madison Logic's support team, making it a preferred choice for those needing assistance.
- Users say that Demandbase One offers superior Lead Intelligence features, particularly in Market Insights with a score of 8.7 compared to Madison Logic's 8.4. Reviewers highlight that the actionable insights from Demandbase help in refining marketing strategies effectively.
- G2 users report that Madison Logic Platform shines in Data Availability, particularly in Contact Data Accuracy with a score of 7.9, while Demandbase One scores lower at 7.4. Users mention that the accuracy of contact data is crucial for their outreach efforts, making Madison Logic a more reliable option.
- Reviewers mention that Demandbase One's Customization capabilities are rated at 8.7, which is higher than Madison Logic's 8.1. Users appreciate the flexibility in tailoring the platform to their specific needs, enhancing their overall experience.
- Users on G2 report that Demandbase One's Campaign Measurement features are rated at 8.3, while Madison Logic's are slightly lower at 8.4. However, reviewers say that the comprehensive reporting tools in Demandbase provide a clearer picture of campaign performance, which is essential for data-driven decision-making.
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Pricing
Entry-Level Pricing
Demandbase One
No pricing availableMadison Logic Platform
No pricing availableFree Trial
Demandbase One
No trial information availableMadison Logic Platform
No trial information availableRatings
Meets Requirements
8.5
1,400
8.4
177
Ease of Use
8.5
1,418
8.3
175
Ease of Setup
8.3
588
8.5
103
Ease of Admin
8.5
426
8.5
90
Quality of Support
8.8
1,219
9.0
172
Has the product been a good partner in doing business?
8.9
423
9.0
95
Product Direction (% positive)
8.2
1,335
8.8
172
Features by Category
Data Availability
7.5
595
Not enough data
8.5
613
Not enough data
8.2
575
Not enough data
7.9
63
Not enough data
Data Accuracy
7.2
594
Not enough data
8.0
607
Not enough data
8.0
61
Not enough data
Platform
7.4
159
Not enough data
8.2
203
Not enough data
8.6
225
Not enough data
8.3
158
Not enough data
7.3
132
Not enough data
8.2
150
Not enough data
Features
8.3
458
Not enough data
8.7
492
Not enough data
7.7
420
Not enough data
8.1
453
Not enough data
8.5
581
Not enough data
8.1
498
Not enough data
7.9
460
Not enough data
8.0
398
Not enough data
7.4
296
Not enough data
Lead Intelligence
8.8
238
|
Verified
8.4
25
|
Verified
9.0
255
8.5
24
8.8
181
8.1
25
Lead Management
8.7
244
8.0
25
8.3
228
7.5
18
8.5
253
8.0
24
Marketing Campaigns
8.5
215
7.9
19
8.3
198
7.2
13
8.3
204
8.2
20
8.4
220
7.8
15
|
Verified
8.5
226
8.1
18
Campaign Execution
8.4
197
7.2
13
8.8
185
8.5
26
8.8
185
8.6
23
8.5
153
7.4
14
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
121
7.9
42
8.3
130
8.3
47
7.3
77
6.5
27
Platform Additional Functionality
8.3
117
7.9
43
7.8
89
7.6
35
7.4
79
6.2
25
8.1
100
6.9
28
8.2
101
7.9
36
Attribution Modeling
8.4
25
Not enough data
8.1
25
Not enough data
7.8
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
21
Not enough data
Marketing
8.7
25
Not enough data
Feature Not Available
Not enough data
8.8
26
Not enough data
8.9
30
Not enough data
Reporting
9.0
30
Not enough data
9.0
29
Not enough data
8.9
29
Not enough data
Platform Basics
8.6
70
8.5
23
8.9
69
8.7
25
8.6
66
Feature Not Available
Platform Data
8.4
66
8.2
25
8.2
63
7.5
21
Platform Additional Functionality
8.5
67
7.9
20
Platform Basics
8.1
44
Not enough data
8.0
38
Not enough data
Platform Reporting
8.5
53
Not enough data
8.3
53
Not enough data
Platform Basics
8.4
134
8.1
80
Platform Data
8.4
138
8.4
89
8.1
128
7.7
74
Platform Additional Functionality
7.6
116
7.9
60
8.2
132
7.8
69
Lead Intelligence
8.6
11
Not enough data
8.8
11
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
7.9
11
Not enough data
Data collection
7.8
54
Not enough data
8.3
57
Not enough data
8.0
62
Not enough data
8.4
58
Not enough data
8.4
58
Not enough data
Segment Trending
Feature Not Available
Not enough data
8.0
43
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.6
51
Not enough data
8.9
52
Not enough data
9.0
51
Not enough data
Platform
8.4
59
Not enough data
8.5
49
Not enough data
8.1
43
Not enough data
8.3
53
Not enough data
8.5
47
Not enough data
8.8
48
Not enough data
Demand Side Platforms
8.7
26
Not enough data
Campaign Management
8.3
34
Not enough data
8.1
34
Not enough data
8.7
33
Not enough data
7.6
28
Not enough data
8.1
28
Not enough data
8.0
29
Not enough data
8.1
27
Not enough data
7.4
24
Not enough data
8.1
27
Not enough data
8.0
32
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
34
Not enough data
8.5
32
Not enough data
8.6
32
Not enough data
8.3
30
Not enough data
Demand Side Platforms
7.3
25
Not enough data
8.3
27
Not enough data
8.2
27
Not enough data
Platform
8.5
30
Not enough data
8.5
32
Not enough data
8.8
35
Not enough data
8.3
35
Not enough data
8.6
32
Not enough data
8.6
34
Not enough data
8.6
32
Not enough data
7.6
30
Not enough data
8.6
33
Not enough data
Lead Intelligence
8.3
243
8.6
46
8.9
271
8.8
51
8.3
242
8.2
50
Lead Management
8.4
243
8.3
51
8.1
152
7.3
42
8.7
258
8.1
51
Marketing Campaigns
8.3
203
7.8
43
7.3
126
6.8
34
7.9
198
7.5
46
8.1
212
7.1
35
8.3
209
7.1
42
8.4
170
7.7
41
Lead Intelligence
8.5
222
8.4
44
8.6
225
8.5
45
8.3
191
8.5
44
Lead Management
8.4
198
8.5
44
8.1
93
7.8
37
8.7
221
8.6
43
Marketing Campaigns
8.1
146
8.2
37
7.7
132
8.0
30
8.0
147
8.1
38
8.1
142
8.0
32
8.3
146
8.3
32
Data Availability - Marketing Account Intelligence
7.8
26
8.3
9
Data Accuracy - Marketing Account Intelligence
8.0
24
7.8
9
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
9.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Discovery
7.3
5
Not enough data
9.4
6
Not enough data
8.3
5
Not enough data
Management
8.3
5
Not enough data
7.5
6
Not enough data
Platform
8.1
6
Not enough data
8.3
5
Not enough data
Functionality
8.7
17
Not enough data
8.3
17
Not enough data
8.4
16
Not enough data
8.3
16
Not enough data
8.6
17
Not enough data
Management
8.9
16
Not enough data
9.1
15
Not enough data
8.3
14
Not enough data
9.1
16
Not enough data
9.0
14
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and Madison Logic Platform are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Account-Based Analytics, Marketing Account Intelligence, and Account Data Management
Unique Categories
Demandbase One is categorized as Account-Based Web and Content Experiences, Lead Intelligence, Attribution, Demand Side Platform (DSP), Data Quality, Sales Intelligence, Lead Scoring, Visitor Identification, and Market Intelligence
Madison Logic Platform has no unique categories
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Madison Logic Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.7%
Information Technology and Services
18.7%
Financial Services
7.1%
Marketing and Advertising
6.3%
Consumer Services
4.6%
Other
35.6%
Information Technology and Services
22.5%
Computer Software
21.6%
Marketing and Advertising
19.2%
Financial Services
4.2%
Computer & Network Security
2.8%
Other
29.6%
Most Helpful Reviews
Demandbase One
Most Helpful Favorable Review
Tim P.
Verified User in Research
Super-easy to use, requires no maintenance. gives you a nice overview of the company. Especially like the up-to-date "buzz" section where social media posts are summarized and refreshed frequently
Most Helpful Critical Review
Verified User in Computer Software
Data is often inaccurate due to an apparent lack of cleansing. Data is proved by users and any errors only seem to be found if spotted by other users. There can be upwards of 10 people at any one company that are shown to hold the same position.
Madison Logic Platform
Most Helpful Favorable Review
Verified User in Computer Networking
Madison logic is a great solution and provide us with many options for lead generation. Our account rep always is telling us about the latest and greatest, but also provides a strategic approach to our account and adds a lot of value to us.
Most Helpful Critical Review
Matt G.
Verified User in Venture Capital & Private Equity
We were promised a list of prospects that had filled out a form to download our whitepaper. Instead what we got was a dump of hundreds of contacts with mostly identical titles from mostly solid companies. Given the timing of the results and the uniformity...
Tim P.
Verified User in Research
Super-easy to use, requires no maintenance. gives you a nice overview of the company. Especially like the up-to-date "buzz" section where social media posts are summarized and refreshed frequently
Verified User in Computer Networking
Madison logic is a great solution and provide us with many options for lead generation. Our account rep always is telling us about the latest and greatest, but also provides a strategic approach to our account and adds a lot of value to us.
Verified User in Computer Software
Data is often inaccurate due to an apparent lack of cleansing. Data is proved by users and any errors only seem to be found if spotted by other users. There can be upwards of 10 people at any one company that are shown to hold the same position.
Matt G.
Verified User in Venture Capital & Private Equity
We were promised a list of prospects that had filled out a form to download our whitepaper. Instead what we got was a dump of hundreds of contacts with mostly identical titles from mostly solid companies. Given the timing of the results and the uniformity...
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
Madison Logic Platform has no discussions with answers
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