Compare Demandbase One and Foundry ABM 
At a Glance
Market Segments
Mid-Market (50.5% of reviews)
Mid-Market (64.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Demandbase One
Star Rating
(1,780)4.4 out of 5
Market Segments
Mid-Market (50.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneFoundry ABM
Star Rating
(201)4.2 out of 5
Market Segments
Mid-Market (64.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Foundry ABMSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Demandbase One excels in Account-level Insights with a score of 9.0, while Foundry ABM trails slightly behind at 8.6. Reviewers mention that this feature provides deeper visibility into account behavior, which is crucial for targeted marketing strategies.
- Reviewers mention that Demandbase One's Content Management feature stands out with a score of 9.1, significantly higher than Foundry ABM's 8.3. Users say this allows for more effective organization and distribution of marketing materials, enhancing overall campaign efficiency.
- G2 users highlight Demandbase One's superior Lead Intelligence capabilities, particularly in Market Insights with a score of 8.7 compared to Foundry ABM's 8.3. Users report that this feature helps in understanding market trends and customer needs more effectively.
- Users on G2 report that Foundry ABM shines in Website Personalization, scoring 9.2, which is notably higher than Demandbase One's 7.9. Reviewers mention that this feature allows for tailored user experiences, leading to improved engagement rates.
- Reviewers mention that Demandbase One's Quality of Support is rated at 8.7, slightly lower than Foundry ABM's 8.8. Users say that while both platforms offer good support, Foundry ABM's responsiveness and helpfulness are particularly praised.
- Users report that Demandbase One's Data Availability for Company Data is rated at 8.4, outperforming Foundry ABM's 7.5. Reviewers mention that this feature is essential for effective account targeting and outreach, making Demandbase One a preferred choice for data-driven marketing.
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Pricing
Entry-Level Pricing
Demandbase One
No pricing availableFoundry ABM
No pricing availableFree Trial
Demandbase One
No trial information availableFoundry ABM
No trial information availableRatings
Meets Requirements
8.5
1,400
8.3
165
Ease of Use
8.5
1,418
8.0
164
Ease of Setup
8.3
588
7.8
92
Ease of Admin
8.5
426
8.1
89
Quality of Support
8.8
1,219
8.8
158
Has the product been a good partner in doing business?
8.9
423
8.9
90
Product Direction (% positive)
8.2
1,335
8.5
153
Features by Category
Data Availability
7.5
595
7.3
17
8.5
613
7.5
18
8.2
575
6.9
18
7.9
63
6.3
5
Data Accuracy
7.2
594
6.4
16
8.0
607
7.5
16
8.0
61
6.3
5
Platform
7.4
159
8.0
10
8.2
203
Feature Not Available
8.6
225
7.7
19
8.3
158
7.8
20
7.3
132
Feature Not Available
8.2
150
7.7
14
Features
8.3
458
6.8
12
8.7
492
8.0
18
7.7
420
7.0
9
8.1
453
6.9
13
8.5
581
6.8
11
8.1
498
6.8
11
7.9
460
6.1
9
8.0
398
6.9
19
7.4
296
Feature Not Available
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.8
238
|
Verified
8.3
43
|
Verified
9.0
255
8.6
46
8.8
181
8.4
43
Lead Management
8.7
244
8.6
44
8.3
228
7.9
38
8.5
253
8.8
47
Marketing Campaigns
8.5
215
8.3
14
8.3
198
8.0
14
8.3
204
8.2
14
8.4
220
7.9
13
8.5
226
8.6
45
Campaign Execution
8.4
197
9.0
45
8.8
185
8.6
47
8.8
185
8.6
42
8.5
153
8.6
16
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
121
6.8
19
8.3
130
7.7
20
7.3
77
6.5
8
Platform Additional Functionality
8.3
117
7.4
20
7.8
89
7.2
17
7.4
79
7.5
8
8.1
100
7.2
17
8.2
101
7.9
21
Attribution Modeling
8.4
25
Not enough data
8.1
25
Not enough data
7.8
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
21
Not enough data
Marketing
8.7
25
Not enough data
Feature Not Available
Not enough data
8.8
26
Not enough data
8.9
30
Not enough data
Reporting
9.0
30
Not enough data
9.0
29
Not enough data
8.9
29
Not enough data
Platform Basics
8.6
70
8.4
24
8.9
69
8.6
27
8.6
66
8.8
19
Platform Data
8.4
66
8.3
25
8.2
63
8.2
22
Platform Additional Functionality
8.5
67
8.6
27
Platform Basics
8.1
44
9.2
22
8.0
38
9.1
18
Platform Reporting
8.5
53
8.5
21
8.3
53
8.2
23
Platform Basics
8.4
134
8.3
33
Platform Data
8.4
138
7.8
48
8.1
128
7.3
47
Platform Additional Functionality
7.6
116
7.6
32
8.2
132
8.0
48
Lead Intelligence
8.6
11
Not enough data
8.8
11
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
7.9
11
Not enough data
Data collection
7.8
54
Not enough data
8.3
57
Not enough data
8.0
62
Not enough data
8.4
58
Not enough data
8.4
58
Not enough data
Segment Trending
Feature Not Available
Not enough data
8.0
43
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.6
51
Not enough data
8.9
52
Not enough data
9.0
51
Not enough data
Platform
8.4
59
Not enough data
8.5
49
Not enough data
8.1
43
Not enough data
8.3
53
Not enough data
8.5
47
Not enough data
8.8
48
Not enough data
Content Creation
Not enough data
9.1
9
|
Verified
Optimization
Not enough data
8.8
10
|
Verified
Demand Side Platforms
8.7
26
Not enough data
Campaign Management
8.3
34
Not enough data
8.1
34
Not enough data
8.7
33
Not enough data
7.6
28
Not enough data
8.1
28
Not enough data
8.0
29
Not enough data
8.1
27
Not enough data
7.4
24
Not enough data
8.1
27
Not enough data
8.0
32
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
34
Not enough data
8.5
32
Not enough data
8.6
32
Not enough data
8.3
30
Not enough data
Demand Side Platforms
7.3
25
Not enough data
8.3
27
Not enough data
8.2
27
Not enough data
Platform
8.5
30
Not enough data
8.5
32
Not enough data
8.8
35
Not enough data
8.3
35
Not enough data
8.6
32
Not enough data
8.6
34
Not enough data
8.6
32
Not enough data
7.6
30
Not enough data
8.6
33
Not enough data
Lead Intelligence
8.3
243
8.0
43
8.9
271
8.7
52
8.3
242
8.2
48
Lead Management
8.4
243
8.2
46
8.1
152
7.9
43
8.7
258
8.1
52
Marketing Campaigns
8.3
203
7.7
36
7.3
126
7.9
33
7.9
198
8.1
38
8.1
212
8.1
38
8.3
209
7.9
43
8.4
170
7.8
30
Lead Intelligence
8.5
222
Not enough data
8.6
225
Not enough data
8.3
191
Not enough data
Lead Management
8.4
198
Not enough data
8.1
93
Not enough data
8.7
221
Not enough data
Marketing Campaigns
8.1
146
Not enough data
7.7
132
Not enough data
8.0
147
Not enough data
8.1
142
Not enough data
8.3
146
Not enough data
Data Availability - Marketing Account Intelligence
7.8
26
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
24
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
9.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Discovery
7.3
5
Not enough data
9.4
6
Not enough data
8.3
5
Not enough data
Management
8.3
5
Not enough data
7.5
6
Not enough data
Platform
8.1
6
Not enough data
8.3
5
Not enough data
Functionality
8.7
17
Not enough data
8.3
17
Not enough data
8.4
16
Not enough data
8.3
16
Not enough data
8.6
17
Not enough data
Management
8.9
16
Not enough data
9.1
15
Not enough data
8.3
14
Not enough data
9.1
16
Not enough data
9.0
14
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and Foundry ABM are categorized as Account-Based Web and Content Experiences, Sales Intelligence, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Account-Based Analytics, and Account Data Management
Unique Categories
Demandbase One is categorized as Lead Intelligence, Attribution, Demand Side Platform (DSP), Data Quality, Lead Scoring, Visitor Identification, Marketing Account Intelligence, and Market Intelligence
Foundry ABM is categorized as Content Experience Platforms
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Foundry ABM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.7%
Information Technology and Services
18.7%
Financial Services
7.1%
Marketing and Advertising
6.3%
Consumer Services
4.6%
Other
35.6%
Computer Software
31.6%
Information Technology and Services
20.9%
Marketing and Advertising
8.2%
Hospital & Health Care
2.6%
Health, Wellness and Fitness
2.6%
Other
34.2%
Most Helpful Reviews
Demandbase One
Most Helpful Favorable Review
Oliver W.
Verified User in Computer Software
I really like that InsideView is plugged into my CRM tool. I have a daily summary alert set up for whenever one of my account announce a new press release - this way you can easily stay abreast of important news without having to manually monitor accounts.
Most Helpful Critical Review
Verified User in Computer Software
Data is often inaccurate due to an apparent lack of cleansing. Data is proved by users and any errors only seem to be found if spotted by other users. There can be upwards of 10 people at any one company that are shown to hold the same position.
Foundry ABM
Most Helpful Favorable Review
Jennie F.
Verified User in Information Technology and Services
I like being able to get my ads in front of my target audience and furthermore display my promotions on my website to target audiences. Analytics are helpful.
Most Helpful Critical Review
Verified User in Computer Software
One person making one mistake can turn everything off - lots of random bugs happened that turned off our instance multiple times. Instances where things weren't set globally but were appearing globally.
Oliver W.
Verified User in Computer Software
I really like that InsideView is plugged into my CRM tool. I have a daily summary alert set up for whenever one of my account announce a new press release - this way you can easily stay abreast of important news without having to manually monitor accounts.
Jennie F.
Verified User in Information Technology and Services
I like being able to get my ads in front of my target audience and furthermore display my promotions on my website to target audiences. Analytics are helpful.
Verified User in Computer Software
Data is often inaccurate due to an apparent lack of cleansing. Data is proved by users and any errors only seem to be found if spotted by other users. There can be upwards of 10 people at any one company that are shown to hold the same position.
Verified User in Computer Software
One person making one mistake can turn everything off - lots of random bugs happened that turned off our instance multiple times. Instances where things weren't set globally but were appearing globally.
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
How often do you release new features?
1 comment
Official Response from Foundry ABM
Hey Binita, thanks for your question! Our technical team has a scheduled product release every 6 weeks to optimize and enhance the platform. Larger feature...Read more
Foundry ABM has no more discussions with answers
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