Compare Contentsquare and Fullstory 
At a Glance
Market Segments
Enterprise (51.7% of reviews)
Mid-Market (50.7% of reviews)
Entry-Level Pricing
No pricing available
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Contentsquare
Star Rating
(455)4.7 out of 5
Market Segments
Enterprise (51.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ContentsquareFullstory
Star Rating
(784)4.5 out of 5
Market Segments
Mid-Market (50.7% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
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AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that Fullstory excels in "Session Replay" with a score of 9.3, allowing teams to effectively analyze user interactions, while Contentsquare, although strong, scores slightly lower at 8.6, indicating a potential gap in replay functionality.
- Reviewers mention that Contentsquare shines in "User Segmentation" with a score of 9.0, providing advanced capabilities for targeting specific user groups, whereas Fullstory's score of 8.5 suggests it may not offer the same level of granularity in segmentation.
- G2 users highlight that Fullstory's "Click Tracking" feature is rated at 9.0, which is praised for its accuracy and ease of use, while Contentsquare's "Click Tracking" scores higher at 9.5, indicating a more robust solution for understanding user engagement.
- Users say that Contentsquare's "Mobile Reporting" feature is particularly strong, scoring 9.0, which is essential for businesses focusing on mobile user experiences, while Fullstory's score of 7.8 suggests it may not be as effective in this area.
- Reviewers mention that Fullstory's "Real-Time Insights" feature is rated at 8.9, which is beneficial for immediate decision-making, but Contentsquare's score of 8.3 indicates it may not provide the same level of immediacy in insights.
- Users report that Contentsquare's "Heat Maps" feature is rated at 9.3, which is highly regarded for visualizing user behavior, while Fullstory's score of 8.9 shows it is competitive but may lack some of the advanced visual analytics offered by Contentsquare.
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Pricing
Entry-Level Pricing
Contentsquare
No pricing availableFullstory
Data Direct
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For data science and analytics teams to build predictive models or use data for GenAI and LLMs.
- Clean, structured, AI-ready behavioral data synced directly to your warehouse.
Free Trial
Contentsquare
No trial information availableFullstory
Free Trial is available
Ratings
Meets Requirements
9.0
301
8.7
686
Ease of Use
8.5
299
8.1
697
Ease of Setup
7.6
89
8.2
389
Ease of Admin
8.4
87
8.6
206
Quality of Support
9.4
296
8.9
514
Has the product been a good partner in doing business?
9.3
87
8.8
198
Product Direction (% positive)
9.2
256
8.7
669
Features by Category
Metrics
9.0
139
8.5
246
9.2
141
8.5
241
9.1
142
8.3
230
8.6
126
8.7
251
8.8
119
8.3
251
8.9
100
7.8
226
8.7
97
7.7
226
9.0
140
8.2
237
9.0
129
8.5
237
Reporting
8.7
123
8.7
256
8.8
104
8.2
242
8.3
117
7.8
243
8.9
145
8.7
246
9.0
118
7.8
216
8.7
94
7.8
222
8.6
133
8.4
242
Other
8.7
101
8.4
245
8.1
86
7.9
213
8.8
95
8.0
235
8.4
94
7.6
207
9.1
114
7.4
207
8.4
51
6.8
204
8.7
76
7.5
196
Administration
8.5
93
7.5
232
8.5
82
7.8
238
8.8
124
8.6
249
9.1
114
8.3
253
User Identification
8.5
9
8.0
68
9.0
20
8.5
71
8.3
7
8.8
71
Tracking & Reporting
9.0
13
8.5
70
8.3
16
8.9
69
8.0
5
8.2
67
8.3
20
8.8
71
9.3
20
8.8
70
8.8
15
8.9
70
Metrics
9.2
23
8.7
72
9.3
20
8.6
66
8.8
17
8.3
65
8.8
13
8.0
65
9.0
22
8.7
70
User Behavior
9.5
102
|
Verified
9.0
341
|
Verified
Feature Not Available
7.5
272
8.8
93
|
Verified
8.6
328
|
Verified
8.9
89
|
Verified
8.4
332
|
Verified
A/B Testing
8.6
70
|
Verified
8.5
316
|
Verified
8.6
42
Feature Not Available
9.2
99
8.3
319
|
Verified
8.0
51
|
Verified
8.3
301
|
Verified
Visitor Information
8.2
63
|
Verified
8.5
338
|
Verified
8.3
64
8.3
332
|
Verified
Product Analytics
8.6
19
7.7
175
8.9
25
8.7
188
9.1
32
8.5
185
9.3
31
8.4
199
8.6
23
7.3
182
8.6
19
7.7
160
8.3
17
7.4
176
8.6
19
7.6
164
Analytics
Not enough data
7.8
64
Not enough data
8.0
70
Not enough data
8.2
67
Not enough data
7.5
67
Not enough data
7.2
67
Not enough data
Feature Not Available
Administration
Not enough data
7.7
68
Not enough data
6.8
68
Not enough data
7.2
67
Generative AI
Not enough data
5.7
68
Experience
8.9
23
Not enough data
9.3
33
Not enough data
9.5
31
Not enough data
Management
9.2
21
Not enough data
9.0
21
Not enough data
8.1
16
Not enough data
Performance
8.9
15
Not enough data
9.3
24
Not enough data
8.9
22
Not enough data
8.8
14
Not enough data
Data Sourcing
Not enough data
7.5
98
Not enough data
7.7
96
Not enough data
Feature Not Available
Not enough data
7.9
97
Intelligence
Not enough data
7.0
95
Not enough data
6.8
98
Not enough data
7.0
94
Platform Basics
8.4
41
Not enough data
8.5
49
Not enough data
8.7
53
Not enough data
8.3
33
Not enough data
9.1
23
Not enough data
Platform Basics
8.8
64
Not enough data
9.1
95
Not enough data
Platform Data
8.8
99
Not enough data
8.7
66
Not enough data
8.9
102
Not enough data
8.7
66
Not enough data
Platform Additional Functionality
9.0
108
Not enough data
8.5
63
Not enough data
8.5
56
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.0
107
8.3
164
9.0
112
8.3
159
9.2
102
8.2
148
8.9
106
8.0
157
9.1
111
8.7
156
Reporting
9.3
121
8.9
169
8.6
114
9.2
175
8.8
103
8.6
166
8.9
106
8.3
157
Metrics
9.2
23
8.7
72
9.3
20
8.6
66
8.8
17
8.3
65
8.8
13
8.0
65
9.0
22
8.7
70
Variation Testing
9.0
5
8.1
44
Not enough data
7.6
43
9.3
12
8.7
43
9.3
10
9.1
45
9.0
5
8.3
44
Not enough data
7.7
42
Reporting
9.0
13
9.3
48
9.0
14
9.2
48
Personalization
8.1
9
8.7
47
9.2
8
8.3
43
9.0
10
9.4
46
Administration
8.1
8
8.5
41
8.8
8
8.4
43
9.4
15
9.3
48
9.5
13
9.0
48
Categories
Categories
Shared Categories
Contentsquare and Fullstory are categorized as Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, and Digital Analytics
Unique Categories
Contentsquare is categorized as Customer Journey Mapping, Digital Experience Monitoring (DEM), and Customer Journey Analytics
Fullstory is categorized as SAP Store, E-Commerce Analytics, Customer Data Platform (CDP), and Generative AI Infrastructure
Reviews
Reviewers' Company Size
Contentsquare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
18.8%
Apparel & Fashion
12.7%
Telecommunications
6.1%
Computer Software
4.7%
Insurance
4.5%
Other
53.2%
Computer Software
22.9%
Information Technology and Services
10.4%
Financial Services
8.5%
Retail
4.6%
Marketing and Advertising
4.3%
Other
49.3%
Most Helpful Reviews
Contentsquare
Most Helpful Favorable Review
Steve B.
Verified User in Hospital & Health Care
The ability to track actual real user visits and replay them alongside a perspective on real world conversion funnels was excellent and complemented the google analytics software. Found that the product was very cost effective and informative and in...
Most Helpful Critical Review
Mackenzie E.
Verified User in Apparel & Fashion
The tool is so complex, that even the Contentsquare employees don't understand all it has to offer. It's a steep learning curve, for sure. Needs a lot of hand on time with the rep for the layman to understand how to benefit from the tool. Hard to get...
Fullstory
Most Helpful Favorable Review
Verified User in Internet
Segmentation is straightforward, as well as the ability to share session playbacks in the tool with other users. You can also write notes to describe what they do in their session, which is handy if you're trying to explain why you shared it. A dedicated...
Most Helpful Critical Review
Verified User in Hospital & Health Care
Does not provide the advertised or expected features; promises for enhancements are not completed (in over 18 months).
Steve B.
Verified User in Hospital & Health Care
The ability to track actual real user visits and replay them alongside a perspective on real world conversion funnels was excellent and complemented the google analytics software. Found that the product was very cost effective and informative and in...
Verified User in Internet
Segmentation is straightforward, as well as the ability to share session playbacks in the tool with other users. You can also write notes to describe what they do in their session, which is handy if you're trying to explain why you shared it. A dedicated...
Mackenzie E.
Verified User in Apparel & Fashion
The tool is so complex, that even the Contentsquare employees don't understand all it has to offer. It's a steep learning curve, for sure. Needs a lot of hand on time with the rep for the layman to understand how to benefit from the tool. Hard to get...
Verified User in Hospital & Health Care
Does not provide the advertised or expected features; promises for enhancements are not completed (in over 18 months).
Alternatives
Discussions
Contentsquare has no discussions with answers
Is there anything FullStory doesn't support?
2 comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
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