Compare Comscore and Similarweb 
At a Glance
Market Segments
Mid-Market (44.9% of reviews)
Mid-Market (42.8% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Comscore
Star Rating
(71)4.1 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ComscoreSimilarweb
Star Rating
(1,066)4.5 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
$0.00
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Comscore's SEO Auditing feature scores 7.9, which is slightly lower than Similarweb's 8.4, indicating that Similarweb may provide more comprehensive tools for analyzing and improving SEO performance.
- Reviewers mention that Similarweb excels in Real-Time Reporting with a score of 7.0, while Comscore's score of 8.0 suggests that users may find Comscore's reporting capabilities more timely and actionable.
- G2 users highlight that Comscore's Custom Reports and Dashboards feature scores 7.4, which is comparable to Similarweb's 7.6, suggesting both platforms offer decent customization options, but Similarweb may have a slight edge in user satisfaction.
- Users on G2 indicate that Similarweb's Audience Insights feature is rated at 8.6, outperforming Comscore's 8.3, which suggests that Similarweb may provide deeper insights into audience behavior and demographics.
- Reviewers say that Comscore's Data Migration capabilities are rated at 7.8, while Similarweb's score is not specified, indicating that Comscore may have a more robust process for transferring data, which is crucial for businesses transitioning to new platforms.
- Users report that Similarweb's Ad Competitive Benchmarking feature shines with a score of 7.9, while Comscore's score of 9.0 suggests that it may offer superior tools for analyzing competitors' advertising strategies.
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Pricing
Entry-Level Pricing
Comscore
No pricing availableSimilarweb
Free trial
$0.00
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Comscore
No trial information availableSimilarweb
Free Trial is available
Ratings
Meets Requirements
8.3
61
8.5
874
Ease of Use
7.8
62
8.6
883
Ease of Setup
8.1
26
8.7
347
Ease of Admin
8.1
24
8.6
291
Quality of Support
7.8
55
8.7
775
Has the product been a good partner in doing business?
8.2
25
8.7
297
Product Direction (% positive)
8.2
58
8.9
832
Features by Category
Metrics
7.9
21
Not enough data
7.5
23
Not enough data
7.5
18
Not enough data
7.3
18
Not enough data
7.3
17
Not enough data
7.1
16
Not enough data
7.0
16
Not enough data
7.1
16
Not enough data
7.3
15
Not enough data
Reporting
8.0
18
Not enough data
7.7
22
Not enough data
7.4
20
Not enough data
8.8
23
Not enough data
7.2
20
Not enough data
7.1
16
Not enough data
7.4
20
Not enough data
Other
8.0
20
Not enough data
8.3
21
Not enough data
7.7
18
Not enough data
7.9
19
Not enough data
7.4
13
Not enough data
7.4
13
Not enough data
7.1
15
Not enough data
Administration
6.9
13
Not enough data
7.0
14
Not enough data
7.6
17
Not enough data
7.7
19
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
496
Not enough data
Feature Not Available
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
531
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
531
Not enough data
8.4
534
SEO Auditing & Monitoring
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
157
Not enough data
Feature Not Available
SEO Content & Rankings
Not enough data
7.4
154
Not enough data
8.4
221
Not enough data
8.1
177
Not enough data
7.8
160
Not enough data
8.0
171
SEO Reporting
Not enough data
9.0
224
Not enough data
8.6
203
Not enough data
8.3
188
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.1
280
Not enough data
Feature Not Available
Not enough data
7.7
358
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
351
|
Verified
Segment Trending
Not enough data
8.4
469
|
Verified
Not enough data
7.5
395
Not enough data
8.3
441
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
443
Not enough data
8.4
467
|
Verified
Not enough data
7.6
341
|
Verified
Platform
Not enough data
8.4
478
|
Verified
Not enough data
8.3
411
|
Verified
Not enough data
7.2
329
|
Verified
Not enough data
7.5
319
|
Verified
Not enough data
7.7
349
|
Verified
Not enough data
7.9
328
Platform Insights
Not enough data
7.6
209
9.0
5
7.4
189
9.0
5
7.7
205
9.0
5
7.1
219
9.7
5
8.0
231
8.7
5
8.0
221
9.0
5
7.9
219
Platform Additional Functionality
9.0
5
7.9
217
Not enough data
7.0
171
Platform Basics
Not enough data
8.5
229
Not enough data
7.4
204
Not enough data
8.2
238
Platform Data
Not enough data
7.3
169
Not enough data
7.9
195
Not enough data
8.7
238
Not enough data
7.6
194
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Tools
7.7
5
7.5
106
8.3
5
8.6
136
8.3
5
7.8
110
Metrics
7.7
5
8.0
114
7.0
5
8.3
125
7.3
5
8.3
127
7.7
5
7.9
117
6.7
5
7.7
115
8.0
5
8.7
128
Marketing Operations
7.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
7.8
6
Not enough data
6.3
5
Not enough data
Campaign Activity
8.1
6
Not enough data
7.5
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.9
6
Not enough data
Categories
Categories
Shared Categories
Comscore and Similarweb are categorized as Digital Advertising Intelligence and Content Analytics
Unique Categories
Comscore is categorized as Digital Analytics and Marketing Analytics
Similarweb is categorized as Paid Search Intelligence, Competitive Intelligence, Market Intelligence, SEO Tools, and Data as a Service (DaaS)
Reviews
Reviewers' Company Size
Comscore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.9%
Broadcast Media
8.7%
Online Media
4.3%
Publishing
2.9%
Information Technology and Services
2.9%
Other
20.3%
Marketing and Advertising
26.7%
Retail
7.4%
Financial Services
6.5%
Information Technology and Services
5.5%
Computer Software
4.2%
Other
49.7%
Most Helpful Reviews
Comscore
Most Helpful Favorable Review
Verified User in Marketing and Advertising
It's crucial for agencies to have access to comScore. It is an industry standard for measuring digital properties (e.g. unique visitors) across multiple media vehicles (e.g. desktop & mobile). It is also a great planning tool to determine best...
Most Helpful Critical Review
Verified User in Automotive
Comscores system doesn't appear the align with itself and seems to make things more complex then they actually are.
Similarweb
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Most Helpful Critical Review
Verified User in Marketing and Advertising
This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...
Verified User in Marketing and Advertising
It's crucial for agencies to have access to comScore. It is an industry standard for measuring digital properties (e.g. unique visitors) across multiple media vehicles (e.g. desktop & mobile). It is also a great planning tool to determine best...
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Verified User in Automotive
Comscores system doesn't appear the align with itself and seems to make things more complex then they actually are.
Verified User in Marketing and Advertising
This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...
Discussions
What vital service does Comscore provide to websites?
2 comments
SU
Thank you!Read more
What is Comscore used for?
1 comment
SL
Comscore is a reliable partner for planning, monetization, and media evaluation across all platformsRead more
Comscore has no more discussions with answers
ffffff
2 comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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