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At a Glance
Cognito Forms
Cognito Forms
Star Rating
(81)4.5 out of 5
Market Segments
Small-Business (65.4% of reviews)
Information
Entry-Level Pricing
Free
Browse all 4 pricing plans
Typeform
Typeform
Star Rating
(801)4.5 out of 5
Market Segments
Small-Business (62.7% of reviews)
Information
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Typeform excels in its "Survey Builder" with a score of 9.1, making it easy to create engaging surveys, while Cognito Forms also performs well but slightly lags behind with a score of 8.7.
  • Reviewers mention that Typeform's "Design" capabilities are highly rated at 9.2, allowing for visually appealing forms, whereas Cognito Forms has a lower score of 8.3 in this area, indicating less flexibility in design customization.
  • G2 users highlight that Cognito Forms shines in "Custom Fields" with a score of 9.2, providing robust options for personalization, while Typeform's score of 8.6 suggests it may not offer as many custom field options.
  • Users on G2 report that Typeform's "Conditional Logic" feature is rated at 9.0, allowing for dynamic survey experiences, while Cognito Forms has a slightly lower score of 8.8, indicating a less intuitive setup for conditional logic.
  • Reviewers mention that Cognito Forms has a strong advantage in "Offline Capability" with a score of 8.5, which is crucial for users needing access without internet, while Typeform's score of 6.7 in this area shows a significant limitation.
  • Users say that both platforms offer solid "Payments" integration, but Cognito Forms leads with a score of 8.9 compared to Typeform's 8.0, making it a better choice for users focused on e-commerce functionalities.
Featured Products
Pricing
Entry-Level Pricing
Cognito Forms
Individual
Free
Browse all 4 pricing plans
Typeform
FREE
Free
Per Month
Browse all 3 pricing plans
Free Trial
Cognito Forms
Free Trial is available
Typeform
Free Trial is available
Ratings
Meets Requirements
9.1
65
8.9
652
Ease of Use
9.0
66
9.3
656
Ease of Setup
8.9
45
9.0
373
Ease of Admin
9.0
45
8.9
343
Quality of Support
9.2
50
8.4
477
Has the product been a good partner in doing business?
9.3
40
8.8
324
Product Direction (% positive)
8.4
64
8.5
617
Features by Category
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
694
Lead Monitoring
Not enough data
8.3
61
Not enough data
8.7
60
Not enough data
Feature Not Available
Data Capture
Not enough data
8.5
60
Not enough data
9.0
58
Not enough data
8.6
53
Not enough data
8.9
58
Analytics
Not enough data
8.6
54
Not enough data
8.4
56
Customization
Not enough data
9.3
61
Not enough data
9.1
60
Not enough data
8.7
56
Not enough data
8.7
57
Not enough data
8.6
2,019
Survey Management
Not enough data
9.1
186
Not enough data
9.1
189
Not enough data
8.6
182
Not enough data
8.9
180
Survey Customization
Not enough data
8.8
184
Not enough data
8.6
176
Not enough data
8.4
160
Not enough data
8.1
131
Survey Insights
Not enough data
8.4
180
Not enough data
8.1
127
Not enough data
8.8
171
Not enough data
8.7
153
8.8
206
8.7
804
Customization
9.2
28
8.6
106
8.8
30
9.0
110
9.0
28
9.0
110
8.3
29
9.2
113
Additional Functionality
9.0
25
8.8
98
Feature Not Available
Feature Not Available
8.3
29
8.5
95
8.9
12
7.9
77
8.8
25
8.7
95
Categories
Categories
Shared Categories
Cognito Forms
Cognito Forms
Typeform
Typeform
Cognito Forms and Typeform are categorized as Online Form Builder
Unique Categories
Cognito Forms
Cognito Forms has no unique categories
Typeform
Typeform is categorized as Lead Capture and Survey
Reviews
Reviewers' Company Size
Cognito Forms
Cognito Forms
Small-Business(50 or fewer emp.)
65.4%
Mid-Market(51-1000 emp.)
24.4%
Enterprise(> 1000 emp.)
10.3%
Typeform
Typeform
Small-Business(50 or fewer emp.)
62.7%
Mid-Market(51-1000 emp.)
29.4%
Enterprise(> 1000 emp.)
7.9%
Reviewers' Industry
Cognito Forms
Cognito Forms
Non-Profit Organization Management
7.7%
Accounting
6.4%
Marketing and Advertising
5.1%
Education Management
5.1%
Real Estate
3.8%
Other
71.8%
Typeform
Typeform
Marketing and Advertising
12.2%
Information Technology and Services
9.1%
Computer Software
9.1%
Internet
4.3%
Education Management
3.8%
Other
61.7%
Most Helpful Reviews
Cognito Forms
Cognito Forms
Most Helpful Favorable Review
Steven J.
SJ
Steven J.
Verified User in Accounting

It is so simple to use. Anyone can create these forms. Their security is top-notch (which is what I need). Also, by using Cognito Forms; I have saved so much money by not requiring more expensive (and more complicated) products that others in my field...

Most Helpful Critical Review
Verified User
G
Verified User in Media Production

Clunky interface, limited flexibility, no automation or integrations

Typeform
Typeform
Most Helpful Favorable Review
Matthew D.
MD
Matthew D.
Verified User in Marketing and Advertising

Just like Apple, typeform takes the simple approach of less is more. It’s extremely easy to use which makes it very user-friendly. Our conversion rates are killer since we switched over to typeform.

Most Helpful Critical Review
Matthias T.
MT
Matthias T.
Verified User in Media Production

Typeform is overpriced for me; 100 responses (that is, submissions by actual people) cost a whopping 30€ per month. That's 30c per simple survey response. On top of that, even when you're testing submissions yourself (i.e. making sure that automations...

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Typeform
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Discussions
Cognito Forms
Cognito Forms Discussions
Is Cognito forms legit?
2 comments
Official Response from Cognito Forms
Absolutely! Founded in 2013, Cognito Forms is an easy-to-use online form builder that allows you to create powerful forms for your website. Our security...Read more
Is the free version a secure way to collect payment info?
1 comment
Nadia A.
NA
Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security...Read more
Is Cognito forms safe?
1 comment
Official Response from Cognito Forms
At Cognito Forms, the privacy and the security of your form data is of utmost importance to us. From data encryption and secure transmission to data...Read more
Typeform
Typeform Discussions
Have you got APIs?
2 comments
Ruben P.
RP
Yes or maybe consider using Zapier?Read more
Is it possible to set up an integration in Typeform where only the file uploads that user provide get pulled into a google sheet not the whole entry?
2 comments
Alexandre G.
AG
I've never tried it, but I'm pretty sure Zapier can do that. Just link a new typeform entry to sheets, only retrieving the file attachment.Read more
Can we randomize the questions based on the audience?
2 comments
MW
Hey Nishant, you can use "logicJump" to let people jump to a specific question. Or you can create different Typeforms for different groups of people....Read more