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- ChannelMix-vs-Salesforce Marketing Cloud Intelligence (formerly Datorama)
Compare ChannelMix and Salesforce Marketing Cloud Intelligence (formerly Datorama) 
Salesforce Marketing Cloud Intelligence (formerly Datorama)
By Salesforce
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At a Glance
Market Segments
Mid-Market (57.8% of reviews)
Mid-Market (51.1% of reviews)
Entry-Level Pricing
Starting at $7,500.00 Per Month
$3,000.00 Per Month
ChannelMix
Star Rating
(46)4.3 out of 5
Market Segments
Mid-Market (57.8% of reviews)
Entry-Level Pricing
Starting at $7,500.00 Per Month
Learn more about ChannelMixSalesforce Marketing Cloud Intelligence (formerly Datorama)
Star Rating
(153)4.2 out of 5
Market Segments
Mid-Market (51.1% of reviews)
Entry-Level Pricing
$3,000.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Intelligence excels in its Data Collection capabilities, scoring 9.1, which reviewers mention allows for comprehensive insights across various channels. In contrast, ChannelMix, while still strong at 9.0, is noted for having slightly less robust data aggregation features.
- Reviewers mention that ChannelMix shines in Campaign Tracking, with a score of 8.9, highlighting its ability to provide detailed insights into campaign performance. Salesforce Marketing Cloud Intelligence, with a score of 8.5, is seen as less effective in this area, with users noting that its tracking features can be less intuitive.
- Users on G2 report that Salesforce Marketing Cloud Intelligence offers superior Predictive Analytics with a score of 7.9, which reviewers say helps in forecasting future trends effectively. ChannelMix, however, received a lower score of 6.8, with users mentioning that its predictive capabilities are not as advanced.
- Reviewers mention that ChannelMix provides better Ease of Admin with a score of 8.3, making it easier for teams to manage their marketing efforts. In comparison, Salesforce Marketing Cloud Intelligence scored 7.5, with users reporting that its administrative features can be more complex and less user-friendly.
- G2 users highlight that Salesforce Marketing Cloud Intelligence has a strong focus on Integrations, particularly with CRM systems, which is crucial for seamless data flow. ChannelMix, while also offering integrations, is noted to have fewer options, which some users find limiting.
- Users say that both platforms offer valuable Reports and Dashboards, but Salesforce Marketing Cloud Intelligence scores slightly higher at 9.0 compared to ChannelMix's 9.1. Reviewers mention that while ChannelMix provides customizable reporting, Salesforce's dashboards are often praised for their visual appeal and ease of use.
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Pricing
Entry-Level Pricing
ChannelMix
Marketing Impact Modeling Platform
Starting at $7,500.00
Per Month
- Track all Online Media, Offline Media, Website, and Events
- Monitor and Optimize all Digital Channels
- Forecast and Predict Future Media Engagement Across All Offline & Digital Channels
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Starter
$3,000.00
Per Month
per org, billed annually
- Marketplace
- Data Integration Engine
- Harmonization Center
Free Trial
ChannelMix
No trial information availableSalesforce Marketing Cloud Intelligence (formerly Datorama)
No trial information availableRatings
Meets Requirements
8.8
37
8.6
107
Ease of Use
8.2
37
8.0
117
Ease of Setup
7.6
23
7.3
78
Ease of Admin
8.3
23
7.5
64
Quality of Support
8.6
38
8.0
95
Has the product been a good partner in doing business?
9.0
24
8.5
60
Product Direction (% positive)
8.8
38
7.5
102
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Analytics
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.9
26
|
Verified
8.7
29
|
Verified
9.0
31
|
Verified
9.1
40
|
Verified
7.8
28
|
Verified
8.4
34
|
Verified
8.7
32
|
Verified
8.9
38
|
Verified
7.6
12
7.9
15
|
Verified
Feature Not Available
8.1
15
Campaign Activity
8.5
27
|
Verified
8.9
36
|
Verified
9.1
30
|
Verified
9.0
42
|
Verified
7.9
23
|
Verified
8.4
29
|
Verified
8.9
31
|
Verified
9.1
39
|
Verified
7.7
25
|
Verified
8.4
30
|
Verified
6.8
15
|
Verified
7.9
14
|
Verified
Categories
Categories
Shared Categories
ChannelMix and Salesforce Marketing Cloud Intelligence (formerly Datorama) are categorized as Marketing Analytics and Attribution
Unique Categories
ChannelMix is categorized as Customer Journey Mapping, Retail Analytics, E-Commerce Analytics, Customer Journey Analytics, Content Analytics, Social Media Analytics, Digital Analytics, and Predictive Analytics
Salesforce Marketing Cloud Intelligence (formerly Datorama) has no unique categories
Reviews
Reviewers' Company Size
ChannelMix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
75.6%
Hospital & Health Care
4.4%
Consulting
2.2%
Restaurants
2.2%
Pharmaceuticals
2.2%
Other
13.3%
Marketing and Advertising
44.6%
Internet
8.6%
Computer Software
7.2%
Information Technology and Services
5.0%
Financial Services
5.0%
Other
29.5%
Most Helpful Reviews
ChannelMix
Most Helpful Favorable Review
Tracy H.
Verified User in Banking
I have one dashboard that integrates all of our digital media analytics - paid search, display, paid social media and website performance. Channelmix makes Marketing time and spending more efficient. It has been a great tool for reporting upward with...
Most Helpful Critical Review
Verified User in Marketing and Advertising
I felt that sometimes there were too many options.
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Most Helpful Favorable Review
Santosh K.
Verified User in Marketing and Advertising
Write your own functions and utilise existing ones to make your data simple and representable.
Most Helpful Critical Review
Albert H.
Verified User in Consulting
Custom development and maintenance can be a bit rough
Tracy H.
Verified User in Banking
I have one dashboard that integrates all of our digital media analytics - paid search, display, paid social media and website performance. Channelmix makes Marketing time and spending more efficient. It has been a great tool for reporting upward with...
Santosh K.
Verified User in Marketing and Advertising
Write your own functions and utilise existing ones to make your data simple and representable.
Verified User in Marketing and Advertising
I felt that sometimes there were too many options.
Albert H.
Verified User in Consulting
Custom development and maintenance can be a bit rough
Alternatives
Discussions
ChannelMix has no discussions with answers
Salesforce Marketing Cloud Intelligence (formerly Datorama) has no discussions with answers
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