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Compare CallRail and Invoca 
Featured Products
At a Glance
Market Segments
Small-Business (75.0% of reviews)
Small-Business (38.7% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
No pricing available
CallRail
Star Rating
(1,622)4.5 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $50.00 Per Month
Free Trial is available
Browse all 4 pricing plansInvoca
Star Rating
(960)4.5 out of 5
Market Segments
Small-Business (38.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallRail excels in user experience, with many users highlighting its ease of use and implementation. One user mentioned that it is "easy to use" and has "great customer support," making it a go-to choice for businesses looking for a straightforward solution.
- Users say Invoca stands out for its call attribution and conversation intelligence capabilities. Reviewers appreciate how it combines these features to provide deep insights into customer interactions, helping teams optimize their marketing strategies effectively.
- According to verified reviews, CallRail has a larger user base, which contributes to its higher G2 Score in the Inbound Call Tracking category. With over 1,500 reviews, users feel confident in its reliability and performance, especially for tracking calls from various marketing channels.
- Reviewers mention that Invoca offers superior quality of support, with many users praising the responsiveness and helpfulness of the support team. This aspect is crucial for businesses that require timely assistance to resolve issues quickly.
- Users highlight that CallRail's features, such as the thumbs up and down feedback system, enhance campaign management by allowing clients to provide direct feedback. This functionality is seen as valuable for creating more effective advertising strategies.
- G2 reviewers note that while both platforms have similar star ratings, Invoca's focus on data collection and customer insights provides a unique advantage for businesses looking to understand their customer journeys better. Users have expressed satisfaction with how Invoca helps them track and analyze call data effectively.
Pricing
Entry-Level Pricing
CallRail
Call Tracking
Starting at $50.00
Per Month
Know which marketing efforts inspired your best leads to call.
- Call forwarding
- Call recording
- Standard call flow builder
Invoca
No pricing availableFree Trial
CallRail
Free Trial is available
Invoca
Free Trial is available
Ratings
Meets Requirements
9.0
1,277
8.8
814
Ease of Use
9.0
1,289
8.4
815
Ease of Setup
9.0
1,041
8.0
551
Ease of Admin
9.1
1,014
8.3
536
Quality of Support
8.8
1,151
9.1
802
Has the product been a good partner in doing business?
9.2
998
9.2
540
Product Direction (% positive)
8.9
1,228
8.8
800
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
7
Not enough data
7.5
6
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Organization
8.6
7
Not enough data
8.6
6
Not enough data
10.0
7
Not enough data
Performance Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Sales Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Generative AI
8.8
7
Not enough data
9.4
8
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
Call Analytics
9.3
186
|
Verified
9.1
93
8.1
137
|
Verified
8.5
78
8.6
160
|
Verified
8.6
89
8.2
169
|
Verified
8.3
75
Agent Performance Management
8.3
145
|
Verified
8.4
70
8.2
147
|
Verified
8.0
79
8.1
137
|
Verified
8.3
70
Generative AI
Feature Not Available
8.2
22
Agentic AI - Conversation Intelligence
8.6
15
6.8
12
8.6
15
6.5
12
8.8
15
7.7
11
8.7
15
7.6
11
8.6
15
7.1
11
8.4
15
6.8
11
8.3
15
7.4
11
Quality Assurance
Not enough data
8.9
41
Not enough data
8.7
39
Not enough data
8.8
47
Engagement
Not enough data
8.9
43
Not enough data
8.7
46
Not enough data
8.9
43
Performance
Not enough data
8.9
42
Not enough data
9.1
41
Generative AI
Not enough data
8.2
18
Not enough data
8.6
18
Channels
8.7
81
Not enough data
8.2
57
Not enough data
7.5
56
Not enough data
7.8
69
Not enough data
8.0
64
Not enough data
Generative AI
Feature Not Available
Not enough data
Functions
8.7
67
Not enough data
8.6
62
Not enough data
8.4
59
Not enough data
8.2
63
Not enough data
Feature Not Available
Not enough data
8.2
60
Not enough data
8.2
57
Not enough data
8.0
57
Not enough data
Agentic AI - Contact Center
8.3
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Administrative
8.4
69
Not enough data
8.9
78
Not enough data
8.7
80
Not enough data
8.7
73
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.6
199
|
Verified
8.9
33
8.1
172
|
Verified
8.4
32
7.7
140
|
Verified
8.1
31
7.8
147
|
Verified
7.9
32
8.1
161
|
Verified
8.8
35
7.9
144
|
Verified
8.1
34
Agentic AI - Attribution
6.4
11
6.3
8
6.8
12
7.3
8
6.7
14
6.3
8
6.4
11
6.0
8
Marketing
8.0
157
|
Verified
8.9
25
8.4
163
|
Verified
9.2
26
8.7
204
|
Verified
9.1
35
8.6
200
|
Verified
8.9
36
Reporting
8.6
242
|
Verified
8.7
38
8.5
229
|
Verified
8.3
36
8.1
205
|
Verified
8.2
38
Lead Monitoring
8.5
209
|
Verified
Not enough data
8.7
218
|
Verified
Not enough data
8.4
213
|
Verified
Not enough data
Agentic AI - Lead Capture
8.2
23
Not enough data
8.1
22
Not enough data
Data Capture
8.3
211
|
Verified
Not enough data
8.6
211
|
Verified
Not enough data
8.0
175
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
Analytics
8.5
205
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
Customization
8.3
168
|
Verified
Not enough data
8.3
174
|
Verified
Not enough data
7.8
163
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
Customization
9.2
12
Not enough data
8.2
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Additional Functionality
9.4
12
Not enough data
Feature Not Available
Not enough data
8.8
12
Not enough data
Feature Not Available
Not enough data
8.9
11
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
6.3
8
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
8.1
8
Not enough data
6.3
8
Not enough data
Internal Use
7.0
23
Not enough data
8.9
9
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
6.7
8
Not enough data
7.6
9
Not enough data
Generative AI
Not enough data
8.5
8
Voice Recognition - AI Voice Assistants
8.6
6
Not enough data
Speech Synthesis - AI Voice Assistants
7.8
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
Security and privacy - AI Voice Assistants
9.2
6
Not enough data
Compatibility - AI Voice Assistants
9.0
5
Not enough data
Agentic AI - Outbound Call Tracking
8.0
10
Not enough data
7.7
10
Not enough data
Calling
9.2
43
Not enough data
8.7
40
Not enough data
8.8
42
Not enough data
8.5
40
Not enough data
8.0
9
Not enough data
Contacts
8.5
42
Not enough data
8.2
43
Not enough data
8.6
40
Not enough data
Insights
8.1
42
Not enough data
8.3
42
Not enough data
8.5
39
Not enough data
7.5
36
Not enough data
7.8
36
Not enough data
8.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.0
558
8.8
302
8.7
457
9.2
328
8.4
389
8.5
200
Tracking
8.6
506
8.7
309
8.9
495
8.9
318
8.6
418
8.7
278
Analytics
8.9
558
9.0
338
9.2
540
9.2
314
8.5
485
8.6
316
8.3
298
8.6
156
Call Routing
8.1
351
8.7
253
8.0
320
8.7
195
7.9
301
8.3
163
Administration
7.9
257
8.5
137
8.7
304
9.1
164
8.9
355
9.2
190
Agentic AI - Inbound Call Tracking
7.4
53
7.8
20
7.7
55
8.5
19
7.7
54
7.5
19
Marketing Operations
8.2
196
8.4
49
8.8
209
9.1
57
8.4
188
8.8
51
8.9
198
9.1
58
7.8
177
8.1
47
7.5
151
7.8
45
Campaign Activity
8.4
196
8.8
59
8.5
225
8.7
63
7.8
178
8.4
52
8.3
195
8.7
56
Feature Not Available
8.8
51
Feature Not Available
7.9
49
Agentic AI - Marketing Analytics
7.5
25
6.5
14
7.7
27
7.4
14
7.6
24
6.7
13
Categories
Categories
Shared Categories
CallRail and Invoca are categorized as Inbound Call Tracking, Conversation Intelligence, Attribution, and Marketing Analytics
Unique Categories
CallRail is categorized as AI Voice Assistants, AI Sales Assistant, Online Form Builder, Lead Capture, Outbound Call Tracking, Contact Center, and Live Chat
Invoca is categorized as Speech Analytics and Contact Center Quality Assurance
Reviews
Reviewers' Company Size
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.3%
Real Estate
8.6%
Construction
7.3%
Hospital & Health Care
4.0%
Legal Services
3.5%
Other
41.2%
Marketing and Advertising
27.0%
Hospital & Health Care
8.9%
Financial Services
5.7%
Telecommunications
5.3%
Internet
5.3%
Other
47.7%
Alternatives
Discussions
What is CallRail used for?
2 Comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
How do you insure your customers data safety from your employees at invoca ?
2 Comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
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