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Compare CTM (formerly CallTrackingMetrics) and CallRail 
Featured Products
At a Glance
Market Segments
Small-Business (65.2% of reviews)
Small-Business (75.5% of reviews)
Entry-Level Pricing
$79.00 Per Month
Starting at $50.00 Per Month
CTM (formerly CallTrackingMetrics)
Star Rating
(759)4.5 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansCallRail
Star Rating
(1,622)4.5 out of 5
Market Segments
Small-Business (75.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $50.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallRail excels in overall user satisfaction, reflected in its higher G2 Score compared to CallTrackingMetrics. Users appreciate features like the "thumbs up and down" feedback tool, which enhances client engagement and provides valuable insights for campaign management.
- Users say that CallTrackingMetrics offers a highly customizable experience, allowing businesses to tailor the software to their specific needs. This adaptability is highlighted by feedback on its effective API integrations, particularly with Google Ads, making it a preferred choice for users with complex attribution requirements.
- Reviewers mention that CallRail's ease of use and quick implementation process are significant advantages, with many users praising its intuitive onboarding wizard. This contrasts with some feedback on CallTrackingMetrics, where users noted a steeper learning curve when personalizing the platform.
- According to verified reviews, CallTrackingMetrics shines in its quality of support, receiving high marks from users who value responsive assistance. However, CallRail also garners positive remarks for its customer support, indicating that both platforms prioritize user help, albeit with different strengths.
- G2 reviewers highlight that CallRail's features for call recording and analysis are particularly robust, with users noting the effectiveness of its call insights in improving marketing strategies. In comparison, while CallTrackingMetrics also offers strong call analysis capabilities, some users feel that CallRail provides a more user-friendly experience in this area.
- Users express that CallRail's focus on small businesses is a strong point, as evidenced by the majority of its reviews coming from this segment. CallTrackingMetrics, while also catering to small businesses, has a slightly broader appeal, which some users find beneficial for scaling their operations.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
CallRail
Call Tracking
Starting at $50.00
Per Month
Know which marketing efforts inspired your best leads to call.
- Call forwarding
- Call recording
- Standard call flow builder
Free Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
CallRail
Free Trial is available
Ratings
Meets Requirements
9.1
284
9.1
600
Ease of Use
8.7
287
9.1
607
Ease of Setup
8.5
248
9.0
519
Ease of Admin
8.8
251
9.1
504
Quality of Support
9.1
272
8.8
548
Has the product been a good partner in doing business?
9.3
247
9.2
500
Product Direction (% positive)
9.3
283
8.9
573
Features by Category
Marketing Operations
8.4
45
8.2
195
9.1
58
8.8
208
8.8
47
8.4
187
9.1
58
8.9
197
8.3
45
7.8
176
8.5
42
7.5
150
Campaign Activity
8.8
51
8.4
195
8.7
62
8.5
224
8.0
44
7.8
177
8.9
55
8.3
194
8.3
40
Feature Not Available
7.5
35
Feature Not Available
Agentic AI - Marketing Analytics
6.1
11
7.5
25
7.3
11
7.7
27
6.7
11
7.6
24
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and CallRail are categorized as Conversation Intelligence, Outbound Call Tracking, Inbound Call Tracking, Marketing Analytics, Attribution, Contact Center, and AI Voice Assistants
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Sales Coaching, and UCaaS Platforms
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.7%
Internet
6.3%
Consumer Services
4.4%
Construction
4.1%
Hospital & Health Care
3.2%
Other
38.3%
Marketing and Advertising
37.6%
Construction
7.9%
Real Estate
6.3%
Hospital & Health Care
4.7%
Legal Services
4.2%
Other
39.4%
Alternatives
You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in.
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
What is CallRail used for?
2 Comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
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