Compare CAKE and TUNE 
At a Glance
Market Segments
Small-Business (71.2% of reviews)
Small-Business (57.8% of reviews)
Entry-Level Pricing
Contact CAKE
Starting at $1,500.00
CAKE
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (71.2% of reviews)
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansTUNE
Star Rating
(116)4.2 out of 5
Market Segments
Small-Business (57.8% of reviews)
Entry-Level Pricing
Starting at $1,500.00
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CAKE excels in Quality of Support with a score of 9.7, while TUNE's support quality is rated lower at 8.7. Reviewers mention that CAKE's support team is responsive and helpful, making it easier for small businesses to resolve issues quickly.
- Reviewers mention that CAKE offers superior Custom Links functionality with a score of 9.3 compared to TUNE's 8.7. Users say that CAKE's custom link options allow for better tracking and personalization of campaigns, which is crucial for effective marketing strategies.
- G2 users highlight CAKE's Real-Time Reporting capabilities, scoring 9.0, while TUNE's reporting features are rated lower at 7.9. Users report that CAKE's real-time insights help them make immediate adjustments to their marketing efforts, enhancing overall campaign performance.
- Users on G2 note that CAKE shines in Performance and Reliability with a score of 9.3, whereas TUNE's performance is rated at 8.2. Reviewers mention that CAKE's platform consistently delivers reliable results, which is essential for maintaining trust in marketing analytics.
- Reviewers mention that TUNE has a more robust Affiliate Management system, scoring 8.9 compared to CAKE's 8.7. Users say that TUNE's features for managing affiliates and tracking commissions are more comprehensive, making it a better choice for businesses heavily reliant on affiliate marketing.
- Users report that CAKE's Custom Reporting features, with a score of 7.3, are less flexible than TUNE's 8.2. Reviewers mention that TUNE allows for more tailored reporting options, which can be crucial for businesses needing specific insights into their marketing performance.
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Pricing
Entry-Level Pricing
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
TUNE
ADVERTISER: SCALE
Starting at $1,500.00
Ideal for affiliate programs looking to unlock strategic growth. Includes:
- Dedicated Customer Success Manager
- Complete 2-Way API
- Performance Automation
Free Trial
CAKE
No trial information availableTUNE
No trial information availableRatings
Meets Requirements
8.4
43
8.5
103
Ease of Use
8.4
44
8.4
103
Ease of Setup
8.3
28
8.3
64
Ease of Admin
8.2
27
8.4
65
Quality of Support
9.7
40
8.7
100
Has the product been a good partner in doing business?
9.2
28
8.6
67
Product Direction (% positive)
8.6
41
8.0
97
Features by Category
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.8
7
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
Other
8.6
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.1
7
Not enough data
Administration
8.3
9
Not enough data
8.8
8
Not enough data
9.3
9
Not enough data
10.0
8
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Link Options
9.3
15
8.7
55
8.6
15
8.8
51
8.7
9
7.6
7
Tracking Options
9.1
11
8.2
52
9.7
15
9.2
62
8.8
16
8.5
50
Affiliate Management
Not enough data
8.9
9
9.3
15
8.7
9
8.8
13
8.7
9
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Control
Not enough data
8.7
38
|
Verified
Not enough data
7.8
25
Not enough data
8.3
27
Utility
Not enough data
9.0
33
|
Verified
Not enough data
7.2
27
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.6
24
|
Verified
Not enough data
7.6
17
Not enough data
7.9
11
Not enough data
8.4
16
Not enough data
6.8
11
|
Verified
Not enough data
8.5
19
Marketing
Not enough data
8.2
16
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
8.9
21
|
Verified
Not enough data
8.3
22
|
Verified
Reporting
8.6
6
|
Verified
8.2
28
|
Verified
8.3
5
7.9
26
|
Verified
7.3
5
|
Verified
8.2
27
Account Mapping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Partner Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Partner Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.0
8
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
8.1
9
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.6
6
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
CAKE and TUNE are categorized as Affiliate Marketing and Attribution
Unique Categories
CAKE is categorized as E-Commerce Analytics, Marketing Analytics, Cross-Channel Advertising, Digital Analytics, and Mobile Attribution
TUNE is categorized as Partner Relationship Management (PRM) and Partner Ecosystem Platforms
Reviews
Reviewers' Company Size
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TUNE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.4%
Financial Services
28.8%
Internet
8.5%
Health, Wellness and Fitness
3.4%
Education Management
3.4%
Other
13.6%
Marketing and Advertising
45.0%
Health, Wellness and Fitness
7.3%
Online Media
6.4%
Internet
5.5%
Financial Services
3.7%
Other
32.1%
Most Helpful Reviews
CAKE
Most Helpful Favorable Review
Monica O.
Verified User in Internet
Best affiliate and performance based marketing tool available. Smart UX and Robust API for more advanced usage.
Most Helpful Critical Review
Jessica D.
Verified User in Marketing and Advertising
The worst part is the way the links are set up. If you want to send out a mass email and include links, you must add the offer to all accounts. Then, if you want to send an update about the offer, you have to email EVERY affiliate, even the ones who did not...
TUNE
Most Helpful Favorable Review
Verified User in Internet
Finding the best mobile attribution partner could be difficult. Figuring out what you need for your business and which product offers the most robust features to align with your goals and metrics. I've interviewed over 3 different mobile attribution...
Most Helpful Critical Review
Viktorija A.
Verified User in Online Media
No auto-payments is a big disadvantage - if we have more clients, it takes a lot of manpower to do manual work every month to generate payments. Bugs in reports and payments - data sometimes is duplicated for no reason, payments can't be generated for the...
Monica O.
Verified User in Internet
Best affiliate and performance based marketing tool available. Smart UX and Robust API for more advanced usage.
Verified User in Internet
Finding the best mobile attribution partner could be difficult. Figuring out what you need for your business and which product offers the most robust features to align with your goals and metrics. I've interviewed over 3 different mobile attribution...
Jessica D.
Verified User in Marketing and Advertising
The worst part is the way the links are set up. If you want to send out a mass email and include links, you must add the offer to all accounts. Then, if you want to send an update about the offer, you have to email EVERY affiliate, even the ones who did not...
Viktorija A.
Verified User in Online Media
No auto-payments is a big disadvantage - if we have more clients, it takes a lot of manpower to do manual work every month to generate payments. Bugs in reports and payments - data sometimes is duplicated for no reason, payments can't be generated for the...
Discussions
CAKE has no discussions with answers
When do you plan to have a proper Mobile app ? (Network isn't enough)
2 comments
KT
we already manage several app properties and source campaigns to each using TUNE. Read more
TUNE has no more discussions with answers
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