Compare BrightTALK (Informa TechTarget) and GoTo Webinar

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At a Glance
BrightTALK (Informa TechTarget)
BrightTALK (Informa TechTarget)
Star Rating
(97)4.0 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about BrightTALK (Informa TechTarget)
GoTo Webinar
GoTo Webinar
Star Rating
(792)4.2 out of 5
Market Segments
Mid-Market (41.9% of reviews)
Information
Entry-Level Pricing
$49.00 Per Year
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that GoTo Webinar excels in event configuration with a perfect score of 10.0, making it highly customizable for various event types, while BrightTALK by TechTarget, although strong, scores lower at 8.3 in this area.
  • Reviewers mention that GoTo Webinar's registration process is seamless, scoring 9.2 for user registration, compared to BrightTALK's 8.3, indicating a more user-friendly experience for attendees.
  • G2 users highlight GoTo Webinar's superior branding options with a score of 8.3, allowing for better customization of event appearance, whereas BrightTALK's branding features are rated lower at 7.4, which may limit brand visibility.
  • Users on G2 appreciate GoTo Webinar's recording capabilities, scoring 9.1, which allows for easy access to past events, while BrightTALK's recording feature, rated at 8.9, is still effective but slightly less robust.
  • Reviewers say that BrightTALK by TechTarget shines in lead generation and retrieval, both scoring 9.3, but users report that BrightTALK's tools are more integrated with marketing efforts, enhancing post-event follow-up.
  • Users report that GoTo Webinar's attendee engagement tools are highly rated, particularly in live chat (9.2) and polls and surveys (8.7), which foster interaction, while BrightTALK's engagement tools, though effective, score lower in comparison.
Featured Products
Pricing
Entry-Level Pricing
BrightTALK (Informa TechTarget)
No pricing available
GoTo Webinar
Lite
$49.00
Per Year
Browse all 4 pricing plans
Free Trial
BrightTALK (Informa TechTarget)
No trial information available
GoTo Webinar
Free Trial is available
Ratings
Meets Requirements
8.1
77
8.9
680
Ease of Use
8.5
78
8.8
685
Ease of Setup
8.0
50
8.7
237
Ease of Admin
8.3
47
8.6
231
Quality of Support
8.9
75
8.2
512
Has the product been a good partner in doing business?
8.3
48
8.5
209
Product Direction (% positive)
7.5
75
7.7
653
Features by Category
Event Registration & TicketingHide 12 FeaturesShow 12 Features
Not enough data
9.1
48
Registration
Not enough data
9.2
43
Not enough data
9.3
43
Not enough data
8.7
31
Not enough data
9.1
32
Not enough data
9.2
29
Generative AI
Not enough data
Feature Not Available
Marketing and Communications
Not enough data
9.2
32
Not enough data
9.0
38
Not enough data
8.9
38
Not enough data
9.0
36
Not enough data
9.3
28
Not enough data
9.3
29
Host Tools
7.4
39
8.3
212
7.7
35
8.5
217
8.9
37
9.1
232
Attendee Tools
8.3
41
9.2
254
7.4
38
8.6
239
8.1
38
8.7
227
Post-Event Tools
8.3
42
8.7
215
8.2
41
8.7
225
Integrations
7.3
30
8.4
123
7.7
35
8.4
147
Not enough data
9.2
37
Marketing and Communications
Not enough data
9.3
27
Not enough data
9.1
25
Not enough data
9.0
27
Not enough data
9.3
26
Not enough data
9.1
26
Attendee Engagement
Not enough data
9.1
25
Not enough data
9.1
25
Not enough data
9.4
27
Registration
Not enough data
9.4
33
Not enough data
9.4
33
Not enough data
9.4
23
Generative AI
Not enough data
Feature Not Available
Not enough data
9.1
257
Collaboration Tools
Not enough data
9.1
233
Not enough data
9.1
39
Not enough data
9.0
32
Not enough data
9.2
38
Not enough data
9.2
38
Meeting Coordination
Not enough data
9.0
207
Not enough data
8.9
202
Not enough data
8.8
213
Not enough data
9.3
40
Software Type
Not enough data
8.6
120
Not enough data
9.2
38
Not enough data
9.2
38
Virtual Event PlatformsHide 13 FeaturesShow 13 Features
9.5
11
Not enough data
Administration
10.0
9
Not enough data
9.8
8
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
Virtual Experience
9.4
9
Not enough data
9.8
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
Engagement
8.9
9
Not enough data
9.3
10
Not enough data
9.4
8
Not enough data
9.5
7
Not enough data
Generative AI
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
BrightTALK (Informa TechTarget)
BrightTALK (Informa TechTarget)
GoTo Webinar
GoTo Webinar
BrightTALK (Informa TechTarget) and GoTo Webinar are categorized as Webinar
Unique Categories
BrightTALK (Informa TechTarget)
BrightTALK (Informa TechTarget) is categorized as Virtual Event Platforms
Reviews
Reviewers' Company Size
BrightTALK (Informa TechTarget)
BrightTALK (Informa TechTarget)
Small-Business(50 or fewer emp.)
27.0%
Mid-Market(51-1000 emp.)
48.3%
Enterprise(> 1000 emp.)
24.7%
GoTo Webinar
GoTo Webinar
Small-Business(50 or fewer emp.)
36.7%
Mid-Market(51-1000 emp.)
41.9%
Enterprise(> 1000 emp.)
21.4%
Reviewers' Industry
BrightTALK (Informa TechTarget)
BrightTALK (Informa TechTarget)
Computer Software
27.0%
Information Technology and Services
19.1%
Computer & Network Security
11.2%
Marketing and Advertising
6.7%
Financial Services
5.6%
Other
30.3%
GoTo Webinar
GoTo Webinar
Computer Software
13.9%
Information Technology and Services
9.1%
Marketing and Advertising
5.9%
Hospital & Health Care
5.0%
Financial Services
4.5%
Other
61.7%
Most Helpful Reviews
BrightTALK (Informa TechTarget)
BrightTALK (Informa TechTarget)
Most Helpful Favorable Review
PR
Patricia R.
Verified User in Information Technology and Services

The fact that BrightTALK is a community based platform means that we can reach audiences that are not yet on our radar, so in essence they don't just provide a platform but also act as a business development tool.

Most Helpful Critical Review
Verified User
G
Verified User in Computer Software

Unfortunately, there are several things that I am unhappy with. We had multiple issues with the integration to HubSpot, where some contacts data either didn't come through partially or at all. We also had bad experience with their lead generation package,...

GoTo Webinar
GoTo Webinar
Most Helpful Favorable Review
HP
Holly P.
Verified User in Hospital & Health Care

Go-To-Webinar is an easy-to-use platform for virtual meetings. It is user-friendly and provides a fairly simple interface for your meeting attendees and organizers. The software brings everyone together with the capability of document and presentation...

Most Helpful Critical Review
DY
Dror Y.
Verified User in Marketing and Advertising

SCAM ALERT! if you are reading this watch out not to sign in to #gotowebinar or any of #logmein services! I just noticed they decided (without any action on my side) to add me to a monthly auto renewal plan charging my credit card for 109$ every month for...

Alternatives
BrightTALK (Informa TechTarget)
BrightTALK (Informa TechTarget) Alternatives
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GoTo Webinar
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Discussions
BrightTALK (Informa TechTarget)
BrightTALK (Informa TechTarget) Discussions
What does BrightTALK do?
1 comment
MY
They have a webinar hosting / sharing platform. They also have their own campaigns / ads service for those webinars. Read more
Monty the Mongoose crying
BrightTALK (Informa TechTarget) has no more discussions with answers
GoTo Webinar
GoTo Webinar Discussions
how to record gotowebinar
2 comments
TC
Once you're in system, click record button on menuRead more
What is the best way to offer handouts that are available during the live session to people that are only viewing the recording?
2 comments
TC
I actually have the same question but don't believe there is any. I therefore include a slide in my "live" presentation telling the viewer to email an...Read more
Is GoToWebinar app free?
2 comments
RG
To attend the webinar - yes To host a webinar - NoRead more