Introducing G2.ai, the future of software buying.Try now
Compare BrightEdge and Surfer 
Featured Products
At a Glance
Market Segments
Enterprise (39.9% of reviews)
Small-Business (93.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $79.00
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeSurfer
Star Rating
(537)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrightEdge excels in providing a comprehensive suite of SEO tools, with users highlighting features like the data cube that consolidates insights into one platform, making it easier to manage SEO efforts effectively.
- Users say that Surfer stands out for its ease of use and intuitive interface, with many appreciating the automatic idea generation feature that simplifies the content creation process.
- According to verified reviews, BrightEdge has a strong reputation for customer support, with users noting the personal touch during onboarding that helps them navigate the platform smoothly, enhancing their overall experience.
- Reviewers mention that while Surfer offers excellent customer support, it has fewer recent reviews compared to BrightEdge, which may indicate a less established presence in the market for larger enterprises.
- Users highlight that BrightEdge's robust reporting capabilities and tools for SEO auditing provide valuable insights, making it a preferred choice for businesses looking to stay ahead in their SEO strategies.
- G2 reviewers note that while Surfer is well-suited for small businesses, BrightEdge's features are tailored more towards enterprise-level needs, which may be a deciding factor for larger organizations seeking comprehensive SEO solutions.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableSurfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Free Trial
BrightEdge
No trial information availableSurfer
No trial information availableRatings
Meets Requirements
8.8
630
9.3
313
Ease of Use
8.0
639
9.3
319
Ease of Setup
8.2
342
9.4
149
Ease of Admin
8.5
253
9.4
123
Quality of Support
9.3
621
9.4
276
Has the product been a good partner in doing business?
9.1
265
9.6
118
Product Direction (% positive)
9.2
626
9.3
274
Features by Category
SEO Auditing & Monitoring
8.3
412
7.6
164
8.6
406
9.2
195
8.6
408
8.0
162
8.5
406
8.1
166
Agentic AI - SEO Tools
8.1
62
Not enough data
7.9
60
Not enough data
7.7
59
Not enough data
7.9
59
Not enough data
7.8
58
Not enough data
7.9
58
Not enough data
7.9
59
Not enough data
SEO Content & Rankings
7.1
467
7.0
173
9.0
556
8.5
234
8.9
530
8.8
40
8.0
371
8.1
178
8.7
402
9.2
207
SEO Reporting
8.7
554
8.9
225
8.6
421
8.6
203
8.5
419
7.9
161
7.8
320
7.5
121
Generative AI
7.9
218
8.1
56
8.0
214
7.6
55
AI Visibility & Tracking
9.0
24
Not enough data
9.0
24
Not enough data
Sentiment & Brand Analysis
8.8
24
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.3
24
Not enough data
8.4
24
Not enough data
AI Content Optimization
8.4
22
Not enough data
8.8
23
Not enough data
Reporting & Alerts
7.6
22
Not enough data
8.8
25
Not enough data
Categories
Categories
Shared Categories
BrightEdge and Surfer are categorized as SEO Tools
Unique Categories
BrightEdge is categorized as Answer Engine Optimization (AEO)
Surfer has no unique categories
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.6%
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.4%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.3%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
