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At a Glance
BrightEdge
BrightEdge
Star Rating
(662)4.4 out of 5
Market Segments
Mid-Market (39.8% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about BrightEdge
Searchmetrics
Searchmetrics
Star Rating
(48)4.3 out of 5
Market Segments
Mid-Market (38.3% of reviews)
Information
Entry-Level Pricing
Included in Suite
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that BrightEdge excels in its SEO Alerting feature, scoring 8.4, which allows for timely notifications on SEO issues, while Searchmetrics lags behind with a score of 7.5, indicating less effective alerting capabilities.
  • Reviewers mention that BrightEdge's Keyword Research tool is highly rated at 9.1, providing comprehensive insights, whereas Searchmetrics, with a score of 8.5, offers a solid but less robust keyword analysis experience.
  • G2 users highlight BrightEdge's superior Quality of Support with a score of 9.2, emphasizing responsive and helpful customer service, compared to Searchmetrics' score of 8.5, which suggests room for improvement in support responsiveness.
  • Users on G2 report that BrightEdge's Product Direction is highly regarded at 9.1, indicating a strong vision for future updates, while Searchmetrics' score of 6.9 suggests uncertainty about its future development.
  • Reviewers mention that BrightEdge's SEO Auditing feature, scoring 8.6, is user-friendly and effective, while Searchmetrics shines in SEO Auditing with a higher score of 9.0, indicating a more thorough auditing process.
  • Users say that BrightEdge's Custom Reports feature, with a score of 8.4, is flexible and easy to use, while Searchmetrics' score of 7.6 indicates that users find it less customizable and harder to navigate.
Pricing
Entry-Level Pricing
BrightEdge
No pricing available
Searchmetrics
Research Cloud
Included in Suite
Browse all 4 pricing plans
Free Trial
BrightEdge
No trial information available
Searchmetrics
Free Trial is available
Ratings
Meets Requirements
8.8
531
8.3
44
Ease of Use
8.0
540
7.5
44
Ease of Setup
8.2
260
7.7
17
Ease of Admin
8.5
224
8.1
19
Quality of Support
9.2
527
8.5
36
Has the product been a good partner in doing business?
9.1
233
8.6
19
Product Direction (% positive)
9.1
525
6.9
41
Features by Category
8.4
4,573
8.2
227
SEO Auditing & Monitoring
8.4
328
7.5
10
8.6
320
9.0
10
8.7
322
8.3
11
8.5
322
8.1
12
SEO Content & Rankings
7.1
382
7.1
28
9.1
472
8.5
37
8.9
444
8.2
33
8.0
287
8.2
10
8.7
319
8.9
12
SEO Reporting
8.6
469
8.4
36
8.6
335
8.9
12
8.4
333
7.6
9
7.7
240
7.6
7
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
BrightEdge
BrightEdge
Searchmetrics
Searchmetrics
BrightEdge and Searchmetrics are categorized as SEO Tools
Unique Categories
BrightEdge
BrightEdge has no unique categories
Searchmetrics
Searchmetrics has no unique categories
Reviews
Reviewers' Company Size
BrightEdge
BrightEdge
Small-Business(50 or fewer emp.)
21.4%
Mid-Market(51-1000 emp.)
39.8%
Enterprise(> 1000 emp.)
38.9%
Searchmetrics
Searchmetrics
Small-Business(50 or fewer emp.)
36.2%
Mid-Market(51-1000 emp.)
38.3%
Enterprise(> 1000 emp.)
25.5%
Reviewers' Industry
BrightEdge
BrightEdge
Marketing and Advertising
16.4%
Retail
6.3%
Computer Software
5.2%
Hospital & Health Care
4.9%
Information Technology and Services
4.8%
Other
62.4%
Searchmetrics
Searchmetrics
Marketing and Advertising
34.0%
Internet
8.5%
Information Technology and Services
6.4%
Entertainment
6.4%
Retail
4.3%
Other
40.4%
Most Helpful Reviews
BrightEdge
BrightEdge
Most Helpful Favorable Review
Jamie J.
JJ
Jamie J.
Verified User in Internet

My favorite thing about BrightEdge is the organization of the data gathered. We provide reports on a monthly basis to our clients. BrightEdge reports make it easy to explain what is going in - whether it be a pie chart, line graph, etc. And every report can...

Most Helpful Critical Review
Travis K.
TK
Travis K.
Verified User in Computer Software

In practice, the projected page rank of a keyword after recommended changes are made is not as accurate as I had hoped and often overestimates results. In our particular case, not all of the recommendations were feasible which throws the whole estimate out...

Searchmetrics
Searchmetrics
Most Helpful Favorable Review
Mike B.
MB
Mike B.
Verified User in Internet

Rich suite of reports allowing measurement of top KPI's in unmatched. Ability to get views into competitive landscape and ability to view own visibility benchmarked either on a broad or granular scale against those competitors is invaluable. Content...

Most Helpful Critical Review
Jennifer K.
JK
Jennifer K.
Verified User in Information Technology and Services

It's easy to find keywords, but I think it lacks any sort of intelligence. So when I search for a word and nothing comes up, it doesn't recommend another term. I don't believe the program truly knows what keyword I'm trying to find. Also, the content...

Alternatives
BrightEdge
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Searchmetrics
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Discussions
BrightEdge
BrightEdge Discussions
How do you feel about Content IQ?
2 comments
Kit K.
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 comment
Jane P.
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 comment
Joylyn O.
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
Searchmetrics
Searchmetrics Discussions
Searchmetrics for SMB?
1 comment
FL
Let me know if you have a few minutes to speak and we'll see if we can create the appropriate pricing for you. f.lee@searchmetrics.comRead more
Monty the Mongoose crying
Searchmetrics has no more discussions with answers