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# BoomTown vs Zillow Premier Agent Comparison - What are their main differences?

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BoomTownZillow Premier[+ Add Product](#)

Reviews

**BoomTown** [

4.7/5(588)

](https://www.g2.com/products/boomtown/reviews#reviews)

**Zillow Premier Agent** [

2.3/5(56)

](https://www.g2.com/products/zillow-premier-agent/reviews#reviews)

Pricing

**BoomTown**
 **Contact us to learn more!** · GROW

**Zillow Premier Agent**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**BoomTown**
1 month

Based on 85 responses

**Zillow Premier Agent**
Not enough reviews yet

Return on Investment

**BoomTown**
14 months

Based on 70 responses

**Zillow Premier Agent**
Not enough reviews yet

Perceived Cost

**BoomTown**
$$$$$

**Zillow Premier Agent**
$$$$$

Average Discount

**BoomTown**
8%

**Zillow Premier Agent**
Not enough reviews yet

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

 ![Zillow Premier Agent](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_35302736c67f537bd5a17a1780e613b0/zillow-premier-agent.png "Zillow Premier Agent")

G2 offers free advice on this comparison.

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How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

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Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**BoomTown**
[
Ease of Use (7)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=1155692&qs=pros-and-cons#reviews)[
Lead Generation (4)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=1153794&qs=pros-and-cons#reviews)[
Update Issues (3)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=2061722&qs=pros-and-cons#reviews)[
Email Issues (2)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=1153613&qs=pros-and-cons#reviews)

**Zillow Premier Agent**
[
Ease of Use (1)
](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=2344402&qs=pros-and-cons#reviews)[
Lead Generation (1)
](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=2344386&qs=pros-and-cons#reviews)[
Poor Lead Quality (2)
](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=1913844&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=2344411&qs=pros-and-cons#reviews)

Integrations

**BoomTown**
Not enough data

**Zillow Premier Agent**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16426185626c57445e56e1361c0c6ae0/follow-up-boss.png "Product Avatar Image")

Follow Up Boss

](https://www.g2.com/products/follow-up-boss/reviews)[
View all
](https://www.g2.com/products/zillow-premier-agent/integrations)

Screenshots

**BoomTown**
 ![BoomTown screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/54887/Montage-Version-3.png)

**Zillow Premier Agent**
 ![Zillow Premier Agent screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/35866/ZillowContactManagementPlatform_Screenshot1.png)

Ratings

Meets Requirements

**BoomTown**

9.0

9.0404

**Zillow Premier Agent**

5.7

5.746

Ease of Use

**BoomTown**

9.1

9.1408

**Zillow Premier Agent**

6.9

6.944

Ease of Setup

**BoomTown**

8.9

8.9147

**Zillow Premier Agent**

7.4

7.411

Ease of Admin

**BoomTown**

9.2

9.2133

**Zillow Premier Agent**

7.3

7.38

Quality of Support

**BoomTown**

9.1

9.1380

**Zillow Premier Agent**

4.8

4.840

Has the product been a good partner in doing business?

**BoomTown**

9.3

9.3136

**Zillow Premier Agent**

5.2

5.27

Product Direction (% positive)

**BoomTown**

8.5

8.5370

**Zillow Premier Agent**

2.8

2.842

Features

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.7

308

5.0

38

Client Management

Lead Scoring

8.7(won by 5.4)

212

 (There is a greater than 0.5 difference between this product's rating and its competitors)

3.3

13

Contact Management

9.1(won by 4.0)

229

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.1

14

Lead Generation

8.8(won by 6.4)

228

 (There is a greater than 0.5 difference between this product's rating and its competitors)

2.4

14

Task Management

Marketing Automation

8.8(won by 4.1)

212

 (There is a greater than 0.5 difference between this product's rating and its competitors)

4.7

11

Document Management

8.1(won by 4.2)

131

 (There is a greater than 0.5 difference between this product's rating and its competitors)

3.9

9

Third-Party Integration

8.5(won by 4.1)

164

 (There is a greater than 0.5 difference between this product's rating and its competitors)

4.4

8

Platform Features

Contact & Account Management

9.0(won by 2.6)

267

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.4

31

Opportunity & Pipeline Management

9.1(won by 3.3)

265

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.8

31

Task / Activity Management

9.0(won by 3.5)

278

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.5

25

Listing Management

8.2(won by 2.1)

204

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.1

29

Email Marketing

9.0(won by 3.6)

265

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.4

19

Transaction Management

8.2(won by 3.0)

184

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.2

21

Lead Management

9.2(won by 3.6)

286

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.6

29

CMA Management

8.5(won by 3.7)

203

 (There is a greater than 0.5 difference between this product's rating and its competitors)

4.8

17

Forecasting & Reporting

8.4(won by 3.6)

204

 (There is a greater than 0.5 difference between this product's rating and its competitors)

4.8

18

Dashboards

8.9(won by 2.7)

270

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.2

29

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

Real Estate Activities Management[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

8.5

188

Not enough data

Administrative

E-Signature Capabilities

7.9(won by default)

86

Not enough data

Document Management

7.7(won by default)

81

Not enough data

Contact Management

9.3(won by default)

160

Not enough data

Commission Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Agent Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Operational

Contract Management

7.8(won by default)

86

Not enough data

Communication Tools

9.2(won by default)

167

Not enough data

Transaction Management

7.7(won by default)

96

Not enough data

Mobile App

8.6(won by default)

171

Not enough data

Opportunity Tracking

9.2(won by default)

160

Not enough data

Agent Monitoring

9.2(won by default)

138

Not enough data

Property Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Listing Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Additional Functionality

Social Media Integration

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

For Real Estate Agencies

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Client Portal

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real Estate Marketing[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

8.4

168

Not enough data

Relationship Management

Lead Generation

9.2(won by default)

153

|

Verified

Not enough data

Social Media Integration

8.7(won by default)

126

|

Verified

Not enough data

CRM Integration

9.2(won by default)

143

|

Verified

Not enough data

Presentation

Website Builder

8.6(won by default)

119

|

Verified

Not enough data

MLS Integration

9.0(won by default)

74

Not enough data

SEO Strategization

8.6(won by default)

60

Not enough data

IDX Website

9.1(won by default)

121

|

Verified

Not enough data

Platform Branding

Operability

8.4(won by default)

26

Not enough data

Brand Management

8.4(won by default)

23

Not enough data

Platform Content

Social Media Management

7.4(won by default)

17

Not enough data

Communication Management

8.4(won by default)

22

Not enough data

Website Management

7.9(won by default)

21

Not enough data

Campaign Building

7.9(won by default)

19

Not enough data

Platform Additional Functionality

Reporting

8.1(won by default)

22

Not enough data

Platform Integrations

Integration with Real Estate CRM

8.3(won by default)

21

Not enough data

Integration with Virtual Tour

7.8(won by default)

17

Not enough data

Integration with Real Estate Activities Management

7.5(won by default)

19

Not enough data

User Insights

Reviewers' Company Size

[![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")](https://www.g2.com/products/boomtown/reviews)

BoomTown

Small-Business(50 or fewer emp.)

78.8%

Mid-Market(51-1000 emp.)

18.5%

Enterprise(\> 1000 emp.)

2.7%

[![Zillow Premier Agent](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_35302736c67f537bd5a17a1780e613b0/zillow-premier-agent.png "Zillow Premier Agent")](https://www.g2.com/products/zillow-premier-agent/reviews)

Zillow Premier Agent

Small-Business(50 or fewer emp.)

69.1%

Mid-Market(51-1000 emp.)

16.4%

Enterprise(\> 1000 emp.)

14.5%

Small-Business

(50 or fewer emp.)

78.8%

69.1%

Mid-Market

(51-1000 emp.)

18.5%

16.4%

Enterprise

(\> 1000 emp.)

2.7%

14.5%

Reviewers' Industry

[![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")](https://www.g2.com/products/boomtown/reviews)
BoomTown

Real Estate

97.2%

Marketing and Advertising

0.5%

Commercial Real Estate

0.5%

Financial Services

0.4%

Telecommunications

0.2%

Other

1.2%

[![Zillow Premier Agent](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_35302736c67f537bd5a17a1780e613b0/zillow-premier-agent.png "Zillow Premier Agent")](https://www.g2.com/products/zillow-premier-agent/reviews)
Zillow Premier Agent

Real Estate

90.9%

Computer Software

3.6%

Utilities

1.8%

Government Administration

1.8%

Commercial Real Estate

1.8%

Other

0.0%

FAQs

## BoomTown vs Zillow Premier FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between BoomTown vs Zillow Premier?

BoomTown stands out from Zillow Premier with significantly higher reviewer satisfaction, stronger support, and a higher G2 rating.

| [BoomTown](https://www.g2.com/products/boomtown/reviews) | [Zillow Premier](https://www.g2.com/products/zillow-premier-agent/reviews) |
| --- | --- |
| 4.7/5 (588 reviews) | 2.2/5 (55 reviews) |
| Small-Business | Small-Business |
| 8.9 | 7.2 |
| 9.1 | 4.7 |
| Ease of Use (7 all-time mentions) | Lead Generation (1 all-time mention) |

### How do the pricing models of BoomTown and Zillow Premier compare?

BoomTown is considered the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **BoomTown:** In recent reviews, many cite BoomTown as worth the investment for its lead generation and organizational benefits, despite some noting it is expensive.
- **Zillow Premier:** Reviewers frequently mention high costs and dissatisfaction with lead quality, with several describing the pricing as inaccessible for smaller agents and not matching expectations.
- **Switching reasons:** Recent reviewers switching from Zillow Premier cite cost concerns and unmet lead delivery promises as primary reasons for leaving.

### What are the best alternatives to BoomTown and Zillow Premier?

The best alternatives to BoomTown and Zillow Premier are Brivity, Lofty, and Market Leader.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | Worth the investment for lead generation and organization | Ease of Use (7 all-time mentions) |
| [Zillow Premier](https://www.g2.com/products/zillow-premier-agent/reviews) | 2.2/5 (55 reviews) | Small-Business | Frequently cited as expensive with inconsistent lead quality | Lead Generation (1 all-time mention) |
| [Brivity](https://www.g2.com/products/brivity/reviews) | 4.2/5 (44 reviews) | Small-Business | — | Automation and workflow management |
| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (406 reviews) | Small-Business | — | Lead capture and nurturing |
| [Market Leader](https://www.g2.com/products/market-leader/reviews) | 3.2/5 (258 reviews) | Small-Business | — | Lead management |

### Which Real Estate CRM features should I prioritize when comparing BoomTown and Zillow Premier?

Buyers should prioritize lead generation, ease of use, contact management, automation, and support quality when comparing BoomTown and Zillow Premier.

- **Lead Generation:** BoomTown (4 all-time mentions), Zillow Premier (1 all-time mention)
- **Ease of Use:** BoomTown (7 all-time mentions, 9.1 score), Zillow Premier (1 all-time mention, 6.8 score)
- **Contact Management:** BoomTown (3 all-time mentions), Zillow Premier (—)
- **Automation:** BoomTown (2 all-time mentions), Zillow Premier (—)
- **Support Quality:** BoomTown (9.1 score), Zillow Premier (4.7 score)

### What are the pros and cons of BoomTown vs Zillow Premier?

BoomTown's headline strength is ease of use and organization, while Zillow Premier's is its lead generation visibility.

- **BoomTown strengths:** Ease of use (7 all-time mentions), lead generation (4), contact management (3), automation (2), client management (2), customer support (2), organization (2), navigation ease (2).
- **BoomTown trade-offs:** Update issues (3), email issues (2), poor lead quality (2), attachment issues (1), some reviewers cite lack of innovation and integration limitations.
- **Zillow Premier strengths:** Lead generation (1 all-time mention), ease of use (1), high visibility for listings.
- **Zillow Premier trade-offs:** Poor lead quality (2), expensive (1), inconsistent lead delivery, contract and support frustrations, and competition among agents for leads.

### Is BoomTown or Zillow Premier better for small businesses?

BoomTown is the better fit for small businesses, with higher satisfaction among small-business reviewers and a stronger feature set for this segment.

- **BoomTown:** Small-Business segment, reviewers highlight ease of use, organization, and lead management as key benefits for small teams.
- **Zillow Premier:** Small-Business segment, reviewers frequently cite cost and inconsistent lead quality as challenges for small businesses.

### Which Real Estate CRM platform has better integrations?

BoomTown and Zillow Premier are at parity for integrations, with no recent reviewer-cited third-party integrations for either product.

- **BoomTown:** Reviewers mention integration limitations and a desire for more marketing tool integrations, but no specific third-party tools are cited in recent reviews.
- **Zillow Premier:** Reviewers note integration with KVCore in recent feedback, but no all-time mention count is available.

### How do BoomTown and Zillow Premier compare on customer support?

BoomTown outperforms Zillow Premier on Quality of Support by a margin of 4.4 points (9.1 vs 4.7).

- **BoomTown:** Reviewers consistently praise responsive and helpful customer support, with multiple mentions of support quality and accessibility.
- **Zillow Premier:** Reviewers frequently report dissatisfaction with support, citing slow response times, unresolved issues, and contract frustrations.

### Which is easier to implement, BoomTown or Zillow Premier?

BoomTown is easier to implement than Zillow Premier, with a 1.7-point higher Ease of Setup score (8.9 vs 7.2).

- **BoomTown:** Reviewers describe setup as straightforward, with scores of 6-7 out of 7 in recent reviews and positive feedback on onboarding and training.
- **Zillow Premier:** Reviewers report a generally smooth setup process but note occasional confusion with dashboard features and profile setup.

### Which product has better Lead Generation?

BoomTown is the stronger product for Lead Generation, with more reviewer-cited mentions and higher satisfaction scores.

- **BoomTown:** Lead Generation (4 all-time mentions), 9.0 Meets Requirements score, reviewers highlight effective lead capture and follow-up tools.
- **Zillow Premier:** Lead Generation (1 all-time mention), 5.6 Meets Requirements score, reviewers note high visibility but inconsistent lead quality and delivery.

Alternatives

**BoomTown Alternatives**

 ![Brivity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cc0fc881eb9ea6f618d4940220ecd67/brivity.jpg "Brivity")

[
Brivity
](/products/brivity/reviews)

 ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")

[
Lofty
](/products/lofty-lofty/reviews)

 ![IXACT Contact Real Estate CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba32f15f305ca80d86e6306ce3f61b19/ixact-contact-real-estate-crm.jpg "IXACT Contact Real Estate CRM")

[
IXACT Contact Real Estate CRM
](/products/ixact-contact-real-estate-crm/reviews)

 ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader")

[
Market Leader
](/products/market-leader/reviews)

**Zillow Premier Agent Alternatives**

 ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader")

[
Market Leader
](/products/market-leader/reviews)

 ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC")

[
CINC
](/products/cinc/reviews)

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks")

[
Real Geeks
](/products/real-geeks/reviews)

## BoomTown vs Zillow Premier Agent

When assessing the two solutions, reviewers found BoomTown easier to use, set up, and administer. Reviewers also preferred doing business with BoomTown overall.

- Reviewers felt that BoomTown meets the needs of their business better than Zillow Premier Agent.
- When comparing quality of ongoing product support, reviewers felt that BoomTown is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BoomTown over Zillow Premier Agent.