Compare Attribution and Dreamdata 
At a Glance
Market Segments
Small-Business (58.0% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
No pricing available
Free
Attribution
Star Rating
(50)4.5 out of 5
Market Segments
Small-Business (58.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AttributionDreamdata
Star Rating
(204)4.7 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Attribution excels in its Single-Touch Attribution feature, scoring 9.5, which reviewers say provides clear insights into the effectiveness of individual marketing channels. In contrast, Dreamdata's score of 9.2 indicates it is slightly less effective in this area.
- Reviewers mention that Dreamdata shines in Offline Attribution, with a score of 8.3, which users on G2 appreciate for its ability to track offline interactions effectively. Attribution, however, has a lower score of 6.9, indicating a gap in this functionality.
- Users say that both products perform well in Multi-Touch Attribution, with Attribution scoring 9.5 and Dreamdata at 9.3. Reviewers highlight that this feature allows for a more comprehensive view of customer journeys, but Attribution edges out slightly in user satisfaction.
- G2 users report that Dreamdata's Data Enrichment feature is highly rated at 8.9, which reviewers mention enhances the quality of insights derived from customer data. Attribution's score of 8.9 is comparable, but users feel Dreamdata offers a more seamless integration with existing data sources.
- Reviewers mention that Attribution's Quality of Support is rated at 9.4, which users say reflects a strong commitment to customer service. Dreamdata's score of 9.5 is slightly higher, indicating that users may find even better support experiences with Dreamdata.
- Users on G2 report that Attribution's Custom Attribution feature, scoring 7.8, is less flexible compared to Dreamdata's 8.4. Reviewers say that Dreamdata allows for more tailored attribution models, which is crucial for businesses with unique marketing strategies.
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Pricing
Entry-Level Pricing
Attribution
No pricing availableDreamdata
FREE
Free
Reveal Prospects and Benchmark your performance against industry standards.
- 2 Months User Activity History
- Up to 5 Seats
- Unlimited Prospect Reveals
Free Trial
Attribution
No trial information availableDreamdata
Free Trial is available
Ratings
Meets Requirements
8.7
46
8.9
158
Ease of Use
8.6
47
8.5
167
Ease of Setup
8.8
33
8.2
134
Ease of Admin
8.8
30
9.0
103
Quality of Support
9.4
47
9.5
157
Has the product been a good partner in doing business?
9.4
30
9.6
104
Product Direction (% positive)
8.5
46
9.8
148
Features by Category
Metrics
Not enough data
9.1
32
Not enough data
8.8
31
Not enough data
8.4
32
Not enough data
9.0
29
Not enough data
8.8
32
Not enough data
7.9
28
Not enough data
8.0
29
Not enough data
9.2
31
Not enough data
8.6
30
Reporting
Not enough data
8.5
32
Not enough data
8.6
28
Not enough data
8.9
29
Not enough data
8.6
28
Not enough data
7.4
28
Not enough data
8.3
28
Not enough data
7.5
29
Other
Not enough data
8.8
30
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
25
Not enough data
7.3
22
Not enough data
Feature Not Available
Not enough data
7.5
23
Administration
Not enough data
8.7
33
Not enough data
7.9
32
Not enough data
9.1
31
Not enough data
8.8
35
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.9
11
Not enough data
9.0
10
Not enough data
Feature Not Available
Not enough data
8.7
10
Intelligence
Not enough data
9.3
12
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
9.5
22
|
Verified
9.3
77
9.5
23
|
Verified
9.3
82
9.3
21
|
Verified
8.7
67
8.7
21
|
Verified
8.6
67
6.9
20
|
Verified
8.1
66
7.8
19
|
Verified
8.2
71
Marketing
8.8
20
|
Verified
9.5
75
8.9
19
|
Verified
Feature Not Available
9.2
22
|
Verified
9.5
81
8.6
22
|
Verified
9.1
73
Reporting
8.6
22
|
Verified
8.8
79
8.3
21
|
Verified
8.5
76
7.4
20
|
Verified
8.2
65
Platform Basics
Not enough data
8.6
54
Not enough data
8.8
52
Platform Data
Not enough data
8.9
61
Not enough data
8.8
54
Not enough data
8.9
58
Not enough data
9.2
54
Platform Additional Functionality
Not enough data
9.2
64
Not enough data
9.0
63
Not enough data
7.2
50
Revenue Sourcing and Forecasting
Not enough data
8.6
29
Not enough data
7.8
31
Not enough data
8.2
32
Not enough data
7.9
25
Not enough data
9.0
28
Not enough data
7.4
12
Not enough data
8.0
24
CRM Data Enrichment
Not enough data
Feature Not Available
Not enough data
7.8
23
Not enough data
7.6
20
Not enough data
8.5
26
Not enough data
7.8
23
Account Management
Not enough data
7.8
27
Not enough data
Feature Not Available
Not enough data
7.8
24
Not enough data
6.5
23
Not enough data
8.3
29
Not enough data
7.6
26
Lead Intelligence
10.0
5
Feature Not Available
9.2
6
9.2
46
8.9
6
8.8
45
Lead Management
9.4
6
8.6
44
8.3
5
7.5
37
9.2
6
8.8
48
Marketing Campaigns
9.8
7
9.4
45
9.5
7
8.1
43
9.8
7
8.9
45
8.3
5
9.0
45
8.1
7
8.2
43
8.8
7
9.3
49
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
7.5
29
Not enough data
8.9
31
Not enough data
Feature Not Available
Metrics
Not enough data
7.8
27
Not enough data
8.5
32
Not enough data
8.6
27
Not enough data
7.8
26
Not enough data
9.1
32
Not enough data
Feature Not Available
Marketing Operations
8.8
17
|
Verified
8.9
55
9.0
17
|
Verified
9.2
52
8.4
16
|
Verified
9.2
54
9.5
18
|
Verified
9.2
51
8.5
16
|
Verified
8.4
50
Feature Not Available
5.8
30
Campaign Activity
8.8
18
|
Verified
8.9
56
8.1
18
|
Verified
8.9
57
8.0
17
|
Verified
8.8
52
9.4
18
|
Verified
9.2
52
8.1
17
|
Verified
8.0
50
Feature Not Available
7.7
31
Categories
Categories
Shared Categories
Attribution and Dreamdata are categorized as Account-Based Analytics, Marketing Analytics, and Attribution
Unique Categories
Attribution is categorized as Marketing Resource Management
Dreamdata is categorized as Revenue Operations & Intelligence (RO&I), Customer Journey Analytics, Content Analytics, Digital Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dreamdata
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.0%
Marketing and Advertising
10.0%
Health, Wellness and Fitness
10.0%
Financial Services
10.0%
Consumer Goods
10.0%
Other
40.0%
Computer Software
42.0%
Information Technology and Services
16.0%
Marketing and Advertising
14.5%
Financial Services
4.5%
Market Research
2.0%
Other
21.0%
Most Helpful Reviews
Attribution
Most Helpful Favorable Review
Michael W.
Verified User in Financial Services
The ability to change filters, channels, groupings of data is great! You don't feel locked into how you first set it up. The UI is easy to learn! Implementation can be a bit tricky but the team was quick to help us! We use it everyday & can't wait to see...
Most Helpful Critical Review
Verified User in Internet
- No impression beacons - Not a lot of improvements or changes in past year or two aside from a few more integrations - Not a super great way of visualising the specific customer touch-points for a conversion if touched by multiple sources
Dreamdata
Most Helpful Favorable Review
Verified User in Human Resources
Dreamdata is an excellent tool for B2B revenue attribution and customer journey visualization. What stands out the most is how easy it is to implement and use. The onboarding process was smooth, and the integrations with platforms like HubSpot,...
Most Helpful Critical Review
Verified User in Market Research
I haven't found anything I dislike about dreamdata so far.
Michael W.
Verified User in Financial Services
The ability to change filters, channels, groupings of data is great! You don't feel locked into how you first set it up. The UI is easy to learn! Implementation can be a bit tricky but the team was quick to help us! We use it everyday & can't wait to see...
Verified User in Human Resources
Dreamdata is an excellent tool for B2B revenue attribution and customer journey visualization. What stands out the most is how easy it is to implement and use. The onboarding process was smooth, and the integrations with platforms like HubSpot,...
Verified User in Internet
- No impression beacons - Not a lot of improvements or changes in past year or two aside from a few more integrations - Not a super great way of visualising the specific customer touch-points for a conversion if touched by multiple sources
Verified User in Market Research
I haven't found anything I dislike about dreamdata so far.
Alternatives
Discussions
Attribution has no discussions with answers
Dreamdata has no discussions with answers
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