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- Adobe Marketo Measure (formerly Bizible)
- Attribution
- Adobe Marketo Measure (formerly Bizible)-vs-Attribution
Compare Adobe Marketo Measure (formerly Bizible) and Attribution 
- Users report that Adobe Marketo Measure excels in Multi-Touch Attribution with a score of 9.5, indicating a robust capability to track multiple interactions across the customer journey, while Attribution also scores well at 9.5 but lacks the same depth in user feedback regarding its effectiveness in complex attribution scenarios.
- Reviewers mention that Adobe Marketo Measure's Quality of Support is outstanding, with a score of 9.6, highlighting the responsiveness and helpfulness of their support team, whereas Attribution, while still strong at 9.4, does not receive the same level of praise for support quality.
- G2 users indicate that Adobe Marketo Measure offers superior Customization options with a score of 9.2, allowing for tailored solutions that fit specific business needs, while Attribution's score of 8.1 suggests limitations in this area, leading to less flexibility for users.
- Users on G2 report that Adobe Marketo Measure's Omni-Channel Tracking is highly effective, scoring 9.6, which allows businesses to track customer interactions across various channels seamlessly, compared to Attribution's score of 9.8, which, while slightly higher, does not reflect the same level of user satisfaction in practical applications.
- Reviewers say that Adobe Marketo Measure shines in Account-level Insights with a score of 8.8, providing detailed analytics that help in understanding customer behavior, while Attribution scores slightly higher at 9.2, but users have noted that the insights can sometimes lack actionable recommendations.
- Users report that Adobe Marketo Measure's Data Collection capabilities are robust, scoring 8.9, which facilitates comprehensive data gathering for analysis, whereas Attribution's score of 9.0 is commendable but users have mentioned challenges in integrating data from various sources effectively.
Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy...
Support has been horrible. Requires hours and hours of configuration just to get even close to getting anything useful. Their system can't process data quickly. ROI reporting requires ongoing manual uploads into bizible.
The ability to change filters, channels, groupings of data is great! You don't feel locked into how you first set it up. The UI is easy to learn! Implementation can be a bit tricky but the team was quick to help us! We use it everyday & can't wait to see...
- No impression beacons - Not a lot of improvements or changes in past year or two aside from a few more integrations - Not a super great way of visualising the specific customer touch-points for a conversion if touched by multiple sources
Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy...
The ability to change filters, channels, groupings of data is great! You don't feel locked into how you first set it up. The UI is easy to learn! Implementation can be a bit tricky but the team was quick to help us! We use it everyday & can't wait to see...
Support has been horrible. Requires hours and hours of configuration just to get even close to getting anything useful. Their system can't process data quickly. ROI reporting requires ongoing manual uploads into bizible.
- No impression beacons - Not a lot of improvements or changes in past year or two aside from a few more integrations - Not a super great way of visualising the specific customer touch-points for a conversion if touched by multiple sources
