Compare AppsFlyer and Singular 
At a Glance
Market Segments
Mid-Market (42.5% of reviews)
Mid-Market (53.7% of reviews)
Entry-Level Pricing
No pricing available
Free
AppsFlyer
Star Rating
(628)4.5 out of 5
Market Segments
Mid-Market (42.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSingular
Star Rating
(400)4.5 out of 5
Market Segments
Mid-Market (53.7% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppsFlyer excels in its Quality of Support with a score of 8.6, while Singular shines even brighter with a score of 9.3, indicating that users find Singular's support team more responsive and helpful.
- Reviewers mention that both platforms have similar Attribution capabilities, scoring 8.9 each, but users on G2 highlight that AppsFlyer's Attribution Windows feature is particularly robust, scoring 9.0, which helps in accurately tracking user engagement over time.
- G2 users note that while both products offer Custom Event Tracking, AppsFlyer scores 8.7 compared to Singular's 8.9, suggesting that users find Singular's implementation of this feature slightly more intuitive and effective for their needs.
- Users say that AppsFlyer provides a better Dashboard experience with a score of 8.4, but Singular's dashboard is rated slightly higher at 8.5, indicating that users appreciate the user interface and ease of navigation in Singular more.
- Reviewers mention that when it comes to Fraud Detection, both platforms score equally at 8.4, but users report that AppsFlyer's comprehensive approach to Post-Fraud Attribution is particularly noteworthy, helping them understand the impact of fraudulent activities on their campaigns.
- Users on G2 highlight that while both platforms offer Multi-User Access, AppsFlyer scores a perfect 9.0, indicating that users find it easier to manage team access and permissions compared to Singular's lower score of 8.4.
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Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
AppsFlyer
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.6
384
8.8
333
Ease of Use
8.4
527
8.7
336
Ease of Setup
7.9
290
8.3
186
Ease of Admin
8.4
157
8.8
143
Quality of Support
8.6
360
9.3
331
Has the product been a good partner in doing business?
8.6
154
9.2
149
Product Direction (% positive)
9.2
377
9.0
315
Features by Category
User Identification
Feature Not Available
Feature Not Available
8.2
223
8.2
133
8.2
210
8.6
135
Tracking & Reporting
8.7
245
8.9
149
8.4
234
7.9
143
8.9
246
8.9
148
8.4
251
8.6
155
8.3
226
8.0
101
8.3
224
7.9
84
Metrics
8.5
184
8.3
117
8.3
174
Feature Not Available
8.5
180
8.2
119
8.4
171
8.2
112
8.8
194
8.9
124
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.1
54
7.6
31
7.8
54
8.0
23
8.9
69
8.8
35
Threat Detection
8.5
64
8.0
31
8.3
63
8.4
29
8.1
57
8.3
29
8.3
62
8.5
27
Blocking
7.9
53
8.5
26
8.2
57
8.6
29
7.9
54
8.5
26
Management
Not enough data
8.8
65
Not enough data
8.4
59
Functionality
Not enough data
8.7
55
Not enough data
8.4
54
Not enough data
8.5
58
Not enough data
8.9
56
Not enough data
8.9
57
Platform Basics
9.0
197
8.9
169
8.7
183
8.4
144
8.5
161
8.6
140
8.5
164
8.7
142
8.4
155
8.5
140
8.4
153
8.5
119
Platform Data
8.0
167
8.1
138
8.4
181
8.4
153
8.5
201
8.7
169
8.2
164
8.6
149
8.4
179
8.8
147
8.5
172
8.8
140
Centralized computation
8.5
14
Not enough data
Localized computation
8.7
14
Not enough data
Analysis
9.0
194
Not enough data
8.8
199
|
Verified
Not enough data
8.0
149
Not enough data
8.4
163
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
101
Not enough data
7.1
86
Not enough data
7.2
82
Not enough data
7.8
93
Not enough data
8.6
127
Not enough data
Engagement
7.7
97
Not enough data
Platform
8.6
157
Not enough data
8.8
167
|
Verified
Not enough data
8.3
110
Not enough data
Marketing Operations
Not enough data
8.6
203
|
Verified
Not enough data
8.9
216
|
Verified
Not enough data
7.9
180
|
Verified
Not enough data
9.0
203
|
Verified
Not enough data
8.7
169
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
209
|
Verified
Not enough data
8.6
223
|
Verified
Not enough data
8.1
171
|
Verified
Not enough data
8.6
191
|
Verified
Not enough data
7.7
162
|
Verified
Not enough data
7.1
147
API Construction
Not enough data
7.9
20
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.6
22
API Management
Not enough data
8.2
19
Not enough data
8.4
19
Not enough data
8.1
20
Not enough data
7.8
19
Not enough data
7.6
19
Data Integration
Not enough data
8.8
19
Not enough data
8.9
19
Not enough data
8.5
17
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.5
184
8.3
117
8.3
174
Feature Not Available
8.5
180
8.2
119
8.4
171
8.2
112
8.8
194
8.9
124
Variation Testing
7.9
117
Not enough data
7.4
97
Not enough data
Feature Not Available
Not enough data
8.3
123
Not enough data
Feature Not Available
Not enough data
7.8
103
Not enough data
Reporting
8.3
153
Not enough data
8.4
176
Not enough data
Personalization
8.3
129
Not enough data
8.5
131
Not enough data
8.6
129
Not enough data
Administration
8.4
152
Not enough data
7.9
124
Not enough data
8.7
162
Not enough data
8.8
161
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Singular are categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, and Smart Link
Unique Categories
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Financial Services
15.7%
Retail
6.9%
Information Technology and Services
4.9%
Computer Games
4.4%
Other
52.2%
Computer Games
26.6%
Entertainment
10.7%
Marketing and Advertising
10.0%
Financial Services
8.7%
Retail
5.4%
Other
38.6%
Most Helpful Reviews
AppsFlyer
Most Helpful Favorable Review
Elakiyan .
Verified User in Marketing and Advertising
Easy to learn getting attribution link and easy to understand the platform .
Most Helpful Critical Review
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Singular
Most Helpful Favorable Review
Amos A.
Verified User in Entertainment
We work with Singular Analytics tool on a daily basis. Singular saves my team hours every week by aggregating all partner costs with a click of a button. Now we're pulling it to our BI, but there's still no replacing Singular
Most Helpful Critical Review
Verified User in Food & Beverages
the support team can be pretty slow to respond and unresponsive. i would loop in our representative and yet i still wouldn't get a response for a week +
Elakiyan .
Verified User in Marketing and Advertising
Easy to learn getting attribution link and easy to understand the platform .
Amos A.
Verified User in Entertainment
We work with Singular Analytics tool on a daily basis. Singular saves my team hours every week by aggregating all partner costs with a click of a button. Now we're pulling it to our BI, but there's still no replacing Singular
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Verified User in Food & Beverages
the support team can be pretty slow to respond and unresponsive. i would loop in our representative and yet i still wouldn't get a response for a week +
Discussions
What is Mobile Attribution?
2 comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What integrations does AppsFlyer offer?
1 comment
Official Response from AppsFlyer
AppsFlyer has more than 5800 deep integrations. Full list can be found here: https://www.appsflyer.com/partners/ Read more
How can Singular help on media planning and forecast?
1 comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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