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Compare AppsFlyer and Lunio 
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (54.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
AppsFlyer
Star Rating
(688)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerLunio
Star Rating
(142)4.6 out of 5
Market Segments
Small-Business (54.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about LunioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing comprehensive analytics and a user-friendly interface, making it a preferred choice for those seeking detailed insights into their mobile app marketing efforts. Users appreciate its accurate and transparent attribution that fosters trust in campaign data.
- Users say Lunio stands out for its effectiveness in identifying and eliminating fraudulent traffic across various ad platforms. This capability has been crucial for businesses looking to optimize their ad budgets and improve lead quality, as noted by users who experienced a significant increase in conversion rates after implementation.
- Reviewers mention that while AppsFlyer has a higher overall satisfaction score, Lunio's recent user feedback highlights its intuitive dashboard and automation features, which save time and provide a clear view of traffic quality, making it a valuable tool for marketers.
- According to verified reviews, AppsFlyer has a robust market presence with a larger number of reviews, indicating a strong user base and reliability. However, Lunio's focus on small businesses allows it to cater effectively to that segment, as reflected in its positive feedback.
- G2 reviewers note that while AppsFlyer offers seamless integrations across multiple ad platforms, Lunio's automation features are particularly praised for their ability to streamline processes, which can be a game-changer for users managing multiple campaigns.
- Users highlight that both products have their strengths, but Lunio's higher scores in ease of use and setup suggest that it may be more accessible for smaller teams or those new to ad fraud detection, while AppsFlyer is favored for its comprehensive capabilities in larger, more complex marketing environments.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableLunio
Increase Your Performance. Not Your Ad Spend.
Contact Us
Per Year
Pricing tailored to accelerate your growth.
- Protect all major ad channels
- Supports Performance Max
- Automated in-depth click analysis
Free Trial
AppsFlyer
Free Trial is available
Lunio
Free Trial is available
Ratings
Meets Requirements
8.7
443
8.8
109
Ease of Use
8.4
587
9.1
110
Ease of Setup
8.0
348
9.1
74
Ease of Admin
8.4
190
9.0
72
Quality of Support
8.6
420
9.0
109
Has the product been a good partner in doing business?
8.7
188
9.2
73
Product Direction (% positive)
9.3
436
8.6
105
Features by Category
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
290
Not enough data
8.4
280
Not enough data
8.9
295
Not enough data
8.4
297
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
8.0
70
7.9
58
7.7
56
9.0
73
8.0
75
Threat Detection
8.6
68
8.2
67
8.4
67
8.6
78
8.2
61
8.8
82
8.4
66
7.8
66
Blocking
8.0
58
8.2
65
8.3
62
9.1
85
8.1
59
8.5
66
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
211
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
117
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
242
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
165
Not enough data
8.5
190
Not enough data
Personalization
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Lunio are categorized as Click Fraud
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Creative Management Platforms, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, and Smart Link
Lunio has no unique categories
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lunio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.0%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Marketing and Advertising
43.8%
Computer Software
6.6%
Retail
5.1%
Leisure, Travel & Tourism
4.4%
Financial Services
4.4%
Other
35.8%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What does PPC Protect do?
1 Comment
LP
Hi there! 👋
PPC Protect detects and blocks click fraud across all paid acquisition channels, ensuring you only pay for legitimate users.
We take a...Read more
Lunio has no more discussions with answers
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