Compare Amazon Sponsored Ads and BigSpy 
At a Glance
Market Segments
Small-Business (54.9% of reviews)
Small-Business (91.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Sponsored Ads
Star Rating
(76)4.3 out of 5
Market Segments
Small-Business (54.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon Sponsored AdsBigSpy
Star Rating
(524)4.6 out of 5
Market Segments
Small-Business (91.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BigSpySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amazon Sponsored Ads excels in its integration with the Amazon marketplace, making it easier for small businesses to manage their advertising directly within the platform. In contrast, BigSpy offers a broader range of ad spying features that allow users to analyze competitors' ads across multiple platforms.
- Reviewers mention that the ease of setup for Amazon Sponsored Ads is rated slightly higher (8.9) compared to BigSpy (8.6), indicating that users find it more straightforward to get started with Amazon's advertising tools.
- G2 users highlight that the quality of support for BigSpy is rated higher (8.7) than that of Amazon Sponsored Ads (8.3), suggesting that users may receive more effective assistance when encountering issues with BigSpy.
- Users on G2 report that Amazon Sponsored Ads has a strong focus on small businesses, with 54.9% of reviews coming from this segment, while BigSpy has an even larger focus on small businesses at 91.4%, indicating a more tailored experience for smaller enterprises.
- Reviewers say that the product direction for Amazon Sponsored Ads is perceived positively (8.7), while BigSpy's direction is viewed less favorably (8.1), suggesting that users feel more confident in the future development of Amazon's advertising tools.
- Users say that both products have similar ratings for meeting requirements (8.7 for Amazon Sponsored Ads and 8.9 for BigSpy), but BigSpy's additional features for ad analysis and competitor tracking are often highlighted as a significant advantage for users looking to enhance their advertising strategies.
Pricing
Entry-Level Pricing
Amazon Sponsored Ads
No pricing availableBigSpy
No pricing availableFree Trial
Amazon Sponsored Ads
No trial information availableBigSpy
Free Trial is available
Ratings
Meets Requirements
8.7
57
8.9
380
Ease of Use
8.7
56
8.8
390
Ease of Setup
8.9
25
8.6
151
Ease of Admin
8.7
25
8.4
113
Quality of Support
8.3
55
8.7
346
Has the product been a good partner in doing business?
8.9
25
8.6
113
Product Direction (% positive)
8.7
52
8.1
341
Categories
Categories
Shared Categories
Amazon Sponsored Ads and BigSpy are categorized as Other Digital Advertising
Unique Categories
Amazon Sponsored Ads has no unique categories
BigSpy has no unique categories
Reviews
Reviewers' Company Size
Amazon Sponsored Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BigSpy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.7%
Retail
11.3%
Consumer Goods
5.6%
Writing and Editing
4.2%
Information Technology and Services
4.2%
Other
62.0%
Marketing and Advertising
25.2%
Accounting
6.0%
Retail
5.6%
Market Research
4.8%
Apparel & Fashion
4.8%
Other
53.5%
Most Helpful Reviews
Amazon Sponsored Ads
Most Helpful Favorable Review
Verified User in Marketing and Advertising
It is simple to set up ads and input all necessary objectives. It has inventory that cannot be accessed on other DSPs
Most Helpful Critical Review
Verified User in Program Development
Honestly, it seems that it is a waste of money and time. More than likely people will walk or "click" away from the sponsored items as they seem them as being more spammy. I feel that it might have driven some sales, but for the most part it did not give us...
BigSpy
Most Helpful Favorable Review
Tran D.
Verified User in Hospital & Health Care
Find everything about your opponent! bigspy can see what you want to see and
Most Helpful Critical Review
Alex Y.
Verified User in Apparel & Fashion
the arrangement of the results need to be improved.
Verified User in Marketing and Advertising
It is simple to set up ads and input all necessary objectives. It has inventory that cannot be accessed on other DSPs
Tran D.
Verified User in Hospital & Health Care
Find everything about your opponent! bigspy can see what you want to see and
Verified User in Program Development
Honestly, it seems that it is a waste of money and time. More than likely people will walk or "click" away from the sponsored items as they seem them as being more spammy. I feel that it might have driven some sales, but for the most part it did not give us...
Alex Y.
Verified User in Apparel & Fashion
the arrangement of the results need to be improved.
Alternatives
Discussions
Amazon Sponsored Ads has no discussions with answers
Should let free users see more products
2 comments
KC
Very niceRead more
BigSpy also allows you to track ads with different?
2 comments
YY
The phrase "Worth our use" is already in English and suggests that something is valuable or beneficial for us to utilize.Read more
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