Compare Ahrefs and Similarweb

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
Ahrefs
Ahrefs
Star Rating
(549)4.5 out of 5
Market Segments
Small-Business (64.6% of reviews)
Information
Entry-Level Pricing
Free
Free Trial is available
Browse all 6 pricing plans
Similarweb
Similarweb
Star Rating
(1,067)4.5 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Information
Entry-Level Pricing
$0.00
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Ahrefs excels in SEO Auditing with a score of 8.7, while Similarweb's score of 7.9 indicates it may not provide as comprehensive an analysis. Reviewers mention that Ahrefs' SEO Change Tracking feature is particularly effective for monitoring site performance over time.
  • Reviewers mention that Ahrefs offers superior Link Building tools, scoring 9.2 compared to Similarweb's 7.4. Users on G2 highlight the ease of finding backlink opportunities with Ahrefs, making it a preferred choice for SEO professionals.
  • Users say that Ahrefs provides a more robust Keyword Research experience, scoring 8.7, while Similarweb's score of 8.4 suggests it may lack some depth. Reviewers mention that Ahrefs' Keyword Explorer is particularly praised for its user-friendly interface and detailed insights.
  • G2 users report that Similarweb shines in Web Traffic Analysis, with a score of 8.7, compared to Ahrefs' 8.4. Users mention that Similarweb's Traffic Sources feature offers valuable insights into audience behavior and acquisition channels.
  • Reviewers mention that Ahrefs has a more centralized platform experience, scoring 8.4, while Similarweb's score of 8.3 indicates a slightly less integrated approach. Users report that Ahrefs' Dashboard is intuitive and allows for easy navigation between tools.
  • Users on G2 report that Similarweb's Advertising Spend insights, scoring 7.1, are less comprehensive than Ahrefs' offerings. Reviewers mention that Ahrefs provides better tools for tracking and analyzing competitors' ad strategies, making it a more effective choice for marketers focused on PPC.
Featured Products
Pricing
Entry-Level Pricing
Ahrefs
Ahrefs Webmaster Tools
Free
Browse all 6 pricing plans
Similarweb
Free trial
$0.00
Browse all 5 pricing plans
Free Trial
Ahrefs
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
9.0
441
8.5
874
Ease of Use
8.8
441
8.6
883
Ease of Setup
9.0
182
8.7
347
Ease of Admin
8.8
165
8.6
291
Quality of Support
8.3
368
8.7
775
Has the product been a good partner in doing business?
8.7
158
8.7
297
Product Direction (% positive)
8.9
416
8.9
832
Features by Category
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Competitive IntelligenceHide 8 FeaturesShow 8 Features
8.2
394
8.3
2,092
Platform Basics
8.4
79
8.3
496
8.5
85
Feature Not Available
Platform Data
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.0
71
8.1
531
Platform Content
Feature Not Available
Feature Not Available
Platform Reporting
7.6
78
8.2
531
8.3
81
8.4
534
8.1
2,582
8.2
1,655
SEO Auditing & Monitoring
8.2
158
Feature Not Available
8.7
143
Feature Not Available
8.6
142
8.2
157
8.5
141
Feature Not Available
SEO Content & Rankings
9.2
348
7.4
154
8.7
340
8.4
221
8.4
319
8.1
177
7.7
143
7.8
160
8.2
132
8.0
171
SEO Reporting
9.0
338
9.0
224
8.2
164
8.6
203
7.9
147
8.3
188
Feature Not Available
Feature Not Available
Generative AI
6.1
34
Feature Not Available
6.2
33
Feature Not Available
8.0
207
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
30
Not enough data
Geographic Coverage
8.1
26
Not enough data
7.5
25
Not enough data
7.7
26
Not enough data
Reporting
8.9
31
Not enough data
8.8
29
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
Generative AI
7.2
9
Not enough data
6.5
9
Not enough data
Not enough data
7.9
5,759
Data collection
Not enough data
7.1
280
Not enough data
Feature Not Available
Not enough data
7.7
358
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
351
|
Verified
Segment Trending
Not enough data
8.4
469
|
Verified
Not enough data
7.5
395
Not enough data
8.3
441
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
443
Not enough data
8.4
467
|
Verified
Not enough data
7.6
341
|
Verified
Platform
Not enough data
8.4
478
|
Verified
Not enough data
8.3
411
|
Verified
Not enough data
7.2
329
|
Verified
Not enough data
7.5
319
|
Verified
Not enough data
7.7
349
|
Verified
Not enough data
7.9
328
Digital Advertising IntelligenceHide 9 FeaturesShow 9 Features
Not enough data
7.6
1,881
Platform Insights
Not enough data
7.6
209
Not enough data
7.4
189
Not enough data
7.7
205
Not enough data
7.1
219
Not enough data
8.0
231
Not enough data
8.0
221
Not enough data
7.9
219
Platform Additional Functionality
Not enough data
7.9
217
Not enough data
7.0
171
Paid Search IntelligenceHide 7 FeaturesShow 7 Features
Not enough data
7.9
1,467
Not enough data
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service (DaaS)Hide 7 FeaturesShow 7 Features
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
8.2
285
8.1
1,078
Tools
Feature Not Available
7.5
106
8.3
77
8.6
136
Feature Not Available
7.8
110
Metrics
Feature Not Available
8.0
114
8.2
70
8.3
125
Feature Not Available
8.3
127
7.2
60
7.9
117
Feature Not Available
7.7
115
9.0
78
8.7
128
Categories
Categories
Shared Categories
Ahrefs
Ahrefs
Similarweb
Similarweb
Ahrefs and Similarweb are categorized as Competitive Intelligence, Content Analytics, SEO Tools, and Paid Search Intelligence
Unique Categories
Reviews
Reviewers' Company Size
Ahrefs
Ahrefs
Small-Business(50 or fewer emp.)
64.6%
Mid-Market(51-1000 emp.)
30.7%
Enterprise(> 1000 emp.)
4.8%
Similarweb
Similarweb
Small-Business(50 or fewer emp.)
23.3%
Mid-Market(51-1000 emp.)
42.8%
Enterprise(> 1000 emp.)
33.9%
Reviewers' Industry
Ahrefs
Ahrefs
Marketing and Advertising
36.6%
Computer Software
11.8%
Information Technology and Services
9.7%
Internet
8.2%
Financial Services
2.1%
Other
31.7%
Similarweb
Similarweb
Marketing and Advertising
26.7%
Retail
7.4%
Financial Services
6.5%
Information Technology and Services
5.5%
Computer Software
4.2%
Other
49.7%
Most Helpful Reviews
Ahrefs
Ahrefs
Most Helpful Favorable Review
Kathryn C.
KC
Kathryn C.
Verified User in Marketing and Advertising

The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....

Most Helpful Critical Review
Narek S.
NS
Narek S.
Verified User in Design

Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...

Similarweb
Similarweb
Most Helpful Favorable Review
Sai Ganesh R.
SR
Sai Ganesh R.
Verified User in Marketing and Advertising

One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...

Most Helpful Critical Review
Verified User
G
Verified User in Retail

Once subscribed, most of the regions we subscribed to had no data or the data we got was laughed at by clients as the discrepancies were unrealistically high. Such a high price and still couldn't get the job done that I was using the free version of other...

Alternatives
Ahrefs
Ahrefs Alternatives
Semrush
Semrush
Add Semrush
SE Ranking
SE Ranking
Add SE Ranking
Serpstat
Serpstat
Add Serpstat
Seobility
Seobility
Add Seobility
Similarweb
Similarweb Alternatives
Semrush
Semrush
Add Semrush
Serpstat
Serpstat
Add Serpstat
SE Ranking
SE Ranking
Add SE Ranking
SpyFu
SpyFu
Add SpyFu
Discussions
Ahrefs
Ahrefs Discussions
Ahrefs KD is different from Moz
6 comments
Abhishek P.
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
5 comments
Qamar M.
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 comments
Rajashekar L.
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Similarweb
Similarweb Discussions
ffffff
2 comments
Paolo M.
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition. Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 comment
Owen B.
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 comment
Owen B.
OB
Hi Lifnur, Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more