Compare Adverity and Supermetrics

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At a Glance
Adverity
Adverity
Star Rating
(240)4.4 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Information
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plans
Supermetrics
Supermetrics
Star Rating
(786)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Information
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Supermetrics excels in its Pre-built Connectors, scoring a remarkable 9.2, which allows for seamless integration with various data sources, making data extraction straightforward and efficient.
  • Reviewers mention that Adverity shines in Automation, with a score of 8.9, enabling users to automate data workflows effectively, which is particularly beneficial for teams looking to save time on repetitive tasks.
  • G2 users highlight Supermetrics' strong performance in Custom Reports and Dashboards, scoring 8.7, which allows for tailored reporting that meets specific business needs, enhancing the overall user experience.
  • Users on G2 indicate that Adverity's Multichannel Tracking feature, with a score of 9.0, provides comprehensive insights across various platforms, making it easier for marketers to analyze campaign performance holistically.
  • Reviewers say that Supermetrics' Data Cleaning capabilities, scoring 8.4, are particularly effective, ensuring that the data used for analysis is accurate and reliable, which is crucial for informed decision-making.
  • Users report that Adverity's Customer Insights feature, with a score of 8.2, offers valuable demographic data that helps businesses understand their audience better, leading to more targeted marketing strategies.
Featured Products
Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
Browse all 2 pricing plans
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Browse all 4 pricing plans
Free Trial
Adverity
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.6
196
8.5
594
Ease of Use
7.9
198
8.2
603
Ease of Setup
7.4
144
8.2
389
Ease of Admin
8.0
135
8.0
362
Quality of Support
9.0
191
7.8
539
Has the product been a good partner in doing business?
9.0
133
8.2
357
Product Direction (% positive)
8.8
190
7.9
553
Features by Category
7.5
34
8.1
363
Metrics
7.7
27
8.6
300
7.5
26
8.3
281
7.2
24
8.1
253
7.7
26
8.5
281
7.4
26
8.0
271
7.7
21
7.9
241
7.9
18
8.0
241
8.1
26
8.6
312
7.4
23
7.8
259
Reporting
7.4
29
8.2
300
7.8
25
7.9
269
7.4
25
8.5
294
7.1
26
8.1
282
7.1
20
7.6
242
7.8
20
Feature Not Available
Feature Not Available
8.7
315
Other
6.5
24
8.2
262
7.1
21
8.0
232
6.8
21
7.3
209
8.5
25
8.7
307
8.4
22
8.4
258
7.1
17
7.3
198
6.7
20
7.5
207
Administration
8.0
31
8.4
263
6.7
26
7.5
203
7.3
32
8.1
302
7.7
32
8.0
286
7.8
18
Not enough data
Functionality
7.5
18
Not enough data
8.2
18
Not enough data
8.3
18
Not enough data
8.1
18
Not enough data
7.5
17
Not enough data
7.0
17
Not enough data
Diverse Extraction Points
7.5
18
Not enough data
7.3
8
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Feature Not Available
Not enough data
Management
8.0
64
8.6
63
7.9
58
8.1
53
Functionality
8.9
85
8.7
54
8.3
86
8.3
58
8.4
87
8.2
57
8.9
87
8.6
60
8.4
84
Feature Not Available
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
8.9
21
Not enough data
Development
9.2
19
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
8.5
110
8.3
392
Marketing Operations
8.5
69
|
Verified
8.2
302
|
Verified
8.9
90
|
Verified
8.7
338
|
Verified
8.2
60
|
Verified
7.9
269
|
Verified
8.5
80
|
Verified
7.9
286
|
Verified
8.4
31
8.0
149
8.1
19
Feature Not Available
Campaign Activity
8.7
79
|
Verified
8.6
338
|
Verified
Feature Not Available
8.9
363
|
Verified
8.4
58
|
Verified
8.0
262
|
Verified
9.0
76
|
Verified
8.4
311
|
Verified
8.3
58
|
Verified
7.9
263
|
Verified
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
Adverity
Adverity
Supermetrics
Supermetrics
Adverity and Supermetrics are categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Unique Categories
Supermetrics
Supermetrics has no unique categories
Reviews
Reviewers' Company Size
Adverity
Adverity
Small-Business(50 or fewer emp.)
40.9%
Mid-Market(51-1000 emp.)
42.6%
Enterprise(> 1000 emp.)
16.5%
Supermetrics
Supermetrics
Small-Business(50 or fewer emp.)
55.6%
Mid-Market(51-1000 emp.)
35.1%
Enterprise(> 1000 emp.)
9.3%
Reviewers' Industry
Adverity
Adverity
Marketing and Advertising
56.5%
Information Technology and Services
5.2%
Online Media
3.9%
Consumer Goods
3.9%
Telecommunications
2.6%
Other
27.8%
Supermetrics
Supermetrics
Marketing and Advertising
53.9%
Retail
5.1%
Computer Software
3.2%
Information Technology and Services
2.2%
Online Media
1.9%
Other
33.6%
Most Helpful Reviews
Adverity
Adverity
Most Helpful Favorable Review
TR
Tom R.
Verified User in Media Production

Adverity manages to provide us with simple, intuitive, standardised connections into our Social and Advertising data, whilst also allowing almost complete flexibility and tailoring of how the data is fetched and imported. We're a pretty data literate team,...

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

The problems with Adverity began quickly after signing. A central selling point and differentiator for Adverity is their one-month onboarding service. The premise is that they’ll get a company (or a client or two) fully configured on the platform within a...

Supermetrics
Supermetrics
Most Helpful Favorable Review
Verified User
G
Verified User in Computer Software

I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...

Most Helpful Critical Review
HC
Henry C.
Verified User in Marketing and Advertising

The pricing is high for what you get. You don't need Supermetrics for data blending and reporting like this, and you don't need to be a data scientist to use those other tools. The negative comments on customer service are accurate. They are also unwilling...

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Adverity
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Supermetrics
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Discussions
Adverity
Adverity Discussions
Where is the data stored?
2 comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 comments
BA
I am unable to provide a translation for imperative verbs.Read more
Why do I need a professional service when I can build my own API connection?
2 comments
BA
Adverity is easier than build your own API connectionRead more
Supermetrics
Supermetrics Discussions
Is there a way of speeding up Data Studio reports with large data volumes?
2 comments
FB
Hi, If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 comments
AC
Hey Tyson, We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 comment
AC
Hi there, We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data. The Twitter Premium connector...Read more