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- Adverity-vs-Salesforce Marketing Cloud Intelligence (formerly Datorama)
Compare Adverity and Salesforce Marketing Cloud Intelligence (formerly Datorama) 
Salesforce Marketing Cloud Intelligence (formerly Datorama)
By Salesforce
Optimized for quick response
At a Glance
Market Segments
Mid-Market (42.8% of reviews)
Mid-Market (51.1% of reviews)
Entry-Level Pricing
Contact Us
$3,000.00 Per Month
Adverity
Star Rating
(239)4.4 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSalesforce Marketing Cloud Intelligence (formerly Datorama)
Star Rating
(153)4.2 out of 5
Market Segments
Mid-Market (51.1% of reviews)
Entry-Level Pricing
$3,000.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Intelligence excels in its Data Cleaning capabilities, scoring 8.4, which reviewers mention helps streamline their data processes effectively. In contrast, Adverity's Data Cleaning scored lower at 8.0, indicating it may not be as robust in this area.
- Reviewers mention that Adverity shines with its Automation features, achieving a score of 8.9, which users say significantly enhances their workflow efficiency. Salesforce Marketing Cloud Intelligence, while still strong, scored slightly lower at 8.4, suggesting it may not offer the same level of automation.
- G2 users highlight that Salesforce Marketing Cloud Intelligence has superior Custom Connectors with a score of 8.7, allowing for more tailored integrations. Adverity, while also offering custom connectors, scored lower at 8.4, which some users feel limits their integration flexibility.
- Users on G2 report that Adverity's Real-Time Reporting feature, scoring 7.6, is a strong point, providing timely insights that help in decision-making. In comparison, Salesforce Marketing Cloud Intelligence scored 7.1 in this area, indicating it may lag in delivering real-time data.
- Reviewers mention that Salesforce Marketing Cloud Intelligence's Quality of Support is rated at 8.0, which users appreciate for its responsiveness. Adverity, however, received a higher score of 9.0, suggesting that users find its support to be more effective and helpful.
- Users say that Adverity's Predictive Analytics feature, with a score of 7.4, is beneficial for forecasting trends, although it could improve. Salesforce Marketing Cloud Intelligence scored lower at 6.3, indicating that its predictive capabilities may not meet user expectations as effectively.
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Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Starter
$3,000.00
Per Month
per org, billed annually
- Marketplace
- Data Integration Engine
- Harmonization Center
Free Trial
Adverity
Free Trial is available
Salesforce Marketing Cloud Intelligence (formerly Datorama)
No trial information availableRatings
Meets Requirements
8.6
195
8.6
107
Ease of Use
7.9
197
8.0
117
Ease of Setup
7.4
143
7.3
78
Ease of Admin
8.0
134
7.5
64
Quality of Support
9.0
190
8.0
95
Has the product been a good partner in doing business?
9.0
132
8.5
60
Product Direction (% positive)
8.9
189
7.5
102
Features by Category
Metrics
7.7
27
Not enough data
7.5
26
Not enough data
7.2
24
Not enough data
7.7
26
Not enough data
7.4
26
Not enough data
7.7
21
Not enough data
7.9
18
Not enough data
8.1
26
Not enough data
7.4
23
Not enough data
Reporting
7.4
29
Not enough data
7.8
25
Not enough data
7.4
25
Not enough data
7.1
26
Not enough data
7.1
20
Not enough data
7.8
20
Not enough data
Feature Not Available
Not enough data
Other
6.5
24
Not enough data
7.1
21
Not enough data
6.8
21
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
7.1
17
Not enough data
6.7
20
Not enough data
Administration
8.0
31
Not enough data
6.7
26
Not enough data
7.3
32
Not enough data
7.7
32
Not enough data
Functionality
7.5
17
Not enough data
8.2
17
Not enough data
8.3
17
Not enough data
8.2
17
Not enough data
7.5
16
Not enough data
6.9
16
Not enough data
Diverse Extraction Points
7.5
17
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Feature Not Available
Not enough data
Management
8.1
63
Not enough data
8.0
57
Not enough data
Functionality
8.9
84
Not enough data
8.4
85
Not enough data
8.4
86
Not enough data
8.9
86
Not enough data
8.4
83
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
9.2
19
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
69
|
Verified
8.7
29
|
Verified
8.9
90
|
Verified
9.1
40
|
Verified
8.2
60
|
Verified
8.4
34
|
Verified
8.5
80
|
Verified
8.9
38
|
Verified
8.4
31
7.9
15
|
Verified
8.1
19
8.1
15
Campaign Activity
8.7
79
|
Verified
8.9
36
|
Verified
Feature Not Available
9.0
42
|
Verified
8.4
58
|
Verified
8.4
29
|
Verified
9.0
76
|
Verified
9.1
39
|
Verified
8.3
58
|
Verified
8.4
30
|
Verified
Feature Not Available
7.9
14
|
Verified
Categories
Categories
Shared Categories
Adverity and Salesforce Marketing Cloud Intelligence (formerly Datorama) are categorized as Marketing Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, ETL Tools, Google Workspace for Marketing, Digital Analytics, Data Extraction, and E-Commerce Analytics
Salesforce Marketing Cloud Intelligence (formerly Datorama) is categorized as Attribution
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.3%
Information Technology and Services
5.2%
Online Media
3.9%
Consumer Goods
3.9%
Telecommunications
2.6%
Other
27.9%
Marketing and Advertising
44.6%
Internet
8.6%
Computer Software
7.2%
Information Technology and Services
5.0%
Financial Services
5.0%
Other
29.5%
Most Helpful Reviews
Adverity
Most Helpful Favorable Review
Imon B.
Verified User in Information Technology and Services
Very easy to use, no complex IT-knowledge required and the support helps with every question. If necessary functionality isn't implemented yet, it gets implemented in a future release or will be solved otherwise.
Most Helpful Critical Review
Verified User in Media Production
Set up of new clients, set up of new dashboards. Search of campaigns to get the numbers have not worked in correctly in the past To expensive for our company and needs
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Most Helpful Favorable Review
Alfiya M.
Verified User in Computer & Network Security
The most promising aspect of this platform which I like is that its providing a centric platform for data analysis
Most Helpful Critical Review
Verified User in Marketing and Advertising
The data aggregation can be a hassle if the data does not fit their setup
Imon B.
Verified User in Information Technology and Services
Very easy to use, no complex IT-knowledge required and the support helps with every question. If necessary functionality isn't implemented yet, it gets implemented in a future release or will be solved otherwise.
Alfiya M.
Verified User in Computer & Network Security
The most promising aspect of this platform which I like is that its providing a centric platform for data analysis
Verified User in Media Production
Set up of new clients, set up of new dashboards. Search of campaigns to get the numbers have not worked in correctly in the past To expensive for our company and needs
Verified User in Marketing and Advertising
The data aggregation can be a hassle if the data does not fit their setup
Alternatives
Discussions
Where is the data stored?
2 comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 comments
BA
I am unable to provide a translation for imperative verbs.Read more
Why do I need a professional service when I can build my own API connection?
2 comments
BA
Adverity is easier than build your own API connectionRead more
Salesforce Marketing Cloud Intelligence (formerly Datorama) has no discussions with answers
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