Compare Adverity and Funnel 
At a Glance
Market Segments
Mid-Market (42.8% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
Contact Us
Free
Adverity
Star Rating
(239)4.4 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansFunnel
Star Rating
(153)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in Ease of Use with a score of 8.5, while Adverity trails behind at 7.9. Reviewers mention that Funnel's intuitive interface makes it easier for teams to navigate and utilize the software effectively.
- Reviewers mention that Funnel's Quality of Support is highly rated at 9.2, compared to Adverity's 9.0. Users on G2 appreciate the responsive customer service and helpful resources provided by Funnel, which enhances their overall experience.
- G2 users highlight Funnel's superior Custom Reports and Dashboards feature, scoring 9.3, while Adverity scores 8.1. Users say that Funnel allows for more tailored reporting options, enabling businesses to visualize their data in a way that meets their specific needs.
- Users report that Funnel shines in Real-Time Reporting with a score of 8.6, whereas Adverity scores lower at 7.6. Reviewers mention that Funnel's ability to provide immediate insights helps teams make quicker decisions based on current data.
- Reviewers mention that Funnel's Data Collection capabilities are robust, scoring 9.0, while Adverity scores 8.8. Users say that Funnel's diverse extraction points allow for seamless integration of various data sources, making it easier to gather comprehensive insights.
- Users on G2 report that Funnel's Automation features are highly effective, scoring 8.9, which matches Adverity's score. However, reviewers mention that Funnel's automation tools are more user-friendly, allowing for easier setup and management of automated tasks.
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Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Funnel
Starter
Free
Begin your journey to data-driven marketing with our Starter Plan
- Get started for free with 400 flexpoints! Additional flexpoints can be purchased in the Funnel platform
- Choose from our 121 most popular connectors
- Choose from 3 destinations (Looker Studio, Google Sheets or Microsoft Excel)
Free Trial
Adverity
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.6
195
8.9
130
Ease of Use
7.9
197
8.5
133
Ease of Setup
7.4
143
8.8
92
Ease of Admin
8.0
134
8.9
90
Quality of Support
9.0
190
9.2
127
Has the product been a good partner in doing business?
9.0
132
9.2
89
Product Direction (% positive)
8.9
189
8.7
131
Features by Category
Metrics
7.7
27
9.0
66
7.5
26
8.9
65
7.2
24
8.4
43
7.7
26
8.9
42
7.4
26
8.7
41
7.7
21
8.6
53
7.9
18
8.8
53
8.1
26
9.1
68
7.4
23
9.0
40
Reporting
7.4
29
8.6
46
7.8
25
8.8
41
7.4
25
8.8
60
7.1
26
8.7
50
7.1
20
8.2
37
7.8
20
8.1
53
Feature Not Available
9.3
67
Other
6.5
24
Feature Not Available
7.1
21
Feature Not Available
6.8
21
Feature Not Available
8.5
25
8.9
70
8.4
22
8.9
55
7.1
17
Feature Not Available
6.7
20
Feature Not Available
Administration
8.0
31
8.9
68
6.7
26
Feature Not Available
7.3
32
9.1
71
7.7
32
8.8
72
Functionality
7.5
17
Not enough data
8.2
17
Not enough data
8.3
17
Not enough data
8.2
17
Not enough data
7.5
16
Not enough data
6.9
16
Not enough data
Diverse Extraction Points
7.5
17
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Feature Not Available
Not enough data
Management
8.1
63
8.5
19
8.0
57
7.1
17
Functionality
8.9
84
8.8
18
8.4
85
8.5
19
8.4
86
8.8
19
8.9
86
8.9
19
8.4
83
8.6
19
Development
9.2
19
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
69
|
Verified
8.4
70
|
Verified
8.9
90
|
Verified
9.0
77
|
Verified
8.2
60
|
Verified
7.8
36
8.5
80
|
Verified
8.5
67
|
Verified
8.4
31
8.3
40
|
Verified
8.1
19
Feature Not Available
Campaign Activity
8.7
79
|
Verified
8.5
72
|
Verified
Feature Not Available
8.7
75
|
Verified
8.4
58
|
Verified
8.2
61
|
Verified
9.0
76
|
Verified
9.0
75
|
Verified
8.3
58
|
Verified
7.9
34
Feature Not Available
7.6
35
|
Verified
Categories
Categories
Shared Categories
Adverity and Funnel are categorized as ETL Tools, Marketing Analytics, and Digital Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Google Workspace for Marketing, Data Extraction, and E-Commerce Analytics
Funnel has no unique categories
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.3%
Information Technology and Services
5.2%
Online Media
3.9%
Consumer Goods
3.9%
Telecommunications
2.6%
Other
27.9%
Marketing and Advertising
42.7%
Information Technology and Services
6.0%
Retail
5.3%
Internet
4.7%
Consumer Goods
2.7%
Other
38.7%
Most Helpful Reviews
Adverity
Most Helpful Favorable Review
Imon B.
Verified User in Information Technology and Services
Very easy to use, no complex IT-knowledge required and the support helps with every question. If necessary functionality isn't implemented yet, it gets implemented in a future release or will be solved otherwise.
Most Helpful Critical Review
Verified User in Media Production
Set up of new clients, set up of new dashboards. Search of campaigns to get the numbers have not worked in correctly in the past To expensive for our company and needs
Funnel
Most Helpful Favorable Review
Verified User in Health, Wellness and Fitness
Easy to set up and easy connectivity to DWH, very good and helpful support.
Most Helpful Critical Review
Shabnam M.
Verified User in Marketing and Advertising
So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Imon B.
Verified User in Information Technology and Services
Very easy to use, no complex IT-knowledge required and the support helps with every question. If necessary functionality isn't implemented yet, it gets implemented in a future release or will be solved otherwise.
Verified User in Health, Wellness and Fitness
Easy to set up and easy connectivity to DWH, very good and helpful support.
Verified User in Media Production
Set up of new clients, set up of new dashboards. Search of campaigns to get the numbers have not worked in correctly in the past To expensive for our company and needs
Shabnam M.
Verified User in Marketing and Advertising
So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Discussions
Where is the data stored?
2 comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 comments
BA
I am unable to provide a translation for imperative verbs.Read more
Why do I need a professional service when I can build my own API connection?
2 comments
BA
Adverity is easier than build your own API connectionRead more
Which advertising platforms does Funnel support?
1 comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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