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- Adobe Marketo Measure (formerly Bizible)
- Google Attribution
- Adobe Marketo Measure (formerly Bizible)-vs-Google Attribution
Compare Adobe Marketo Measure (formerly Bizible) and Google Attribution 
At a Glance
Market Segments
Mid-Market (73.4% of reviews)
Small-Business (63.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Marketo Measure (formerly Bizible)
Star Rating
(147)4.7 out of 5
Market Segments
Mid-Market (73.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Marketo Measure (formerly Bizible)Google Attribution
Star Rating
(19)4.0 out of 5
Market Segments
Small-Business (63.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AttributionSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Measure excels in its Quality of Support, with a score of 9.6, while Google Attribution falls short with a score of 7.9. Reviewers mention that the responsiveness and helpfulness of the support team in Marketo Measure significantly enhance the user experience.
- Reviewers say that Adobe Marketo Measure offers superior Multi-Touch Attribution capabilities, which are crucial for B2B marketing strategies. Users on G2 highlight features like Custom Attribution and Cross-Device Attribution as standout functionalities that provide deeper insights into customer journeys.
- Users report that Google Attribution shines in its ease of use, with a score of 8.1, making it more accessible for small businesses. In contrast, Adobe Marketo Measure has a slightly lower Ease of Use score of 8.2, which some users feel may require a steeper learning curve.
- Reviewers mention that Adobe Marketo Measure's robust Lead Intelligence features, such as Account-level Insights and Lead Analysis, score highly at 9.0 and 9.3 respectively. Users say these features provide valuable data that help in making informed marketing decisions, whereas Google Attribution lacks similar depth in lead intelligence.
- G2 users highlight that Adobe Marketo Measure's Omni-Channel Tracking feature, rated at 9.6, allows for comprehensive tracking across various marketing channels, which is essential for effective campaign management. Google Attribution, while functional, does not offer the same level of integration across channels.
- Users on G2 report that Adobe Marketo Measure's customization options, scoring 9.2, allow for tailored reporting and analytics that meet specific business needs. In contrast, Google Attribution's customization capabilities are perceived as limited, which may hinder users looking for detailed insights.
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Pricing
Entry-Level Pricing
Adobe Marketo Measure (formerly Bizible)
No pricing availableGoogle Attribution
No pricing availableFree Trial
Adobe Marketo Measure (formerly Bizible)
No trial information availableGoogle Attribution
No trial information availableRatings
Meets Requirements
8.9
137
9.2
12
Ease of Use
8.2
137
8.1
12
Ease of Setup
7.6
91
Not enough data
Ease of Admin
8.3
90
Not enough data
Quality of Support
9.6
136
7.9
11
Has the product been a good partner in doing business?
9.4
92
Not enough data
Product Direction (% positive)
9.7
134
9.0
12
Features by Category
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
14
Not enough data
8.8
18
Not enough data
9.3
15
Not enough data
Lead Management
9.4
11
Not enough data
8.8
10
Not enough data
8.9
14
Not enough data
Marketing Campaigns
9.6
19
Not enough data
8.9
12
Not enough data
8.8
18
Not enough data
8.8
13
Not enough data
9.2
15
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
52
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
8.9
11
Not enough data
8.5
48
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
56
|
Verified
Not enough data
8.3
58
|
Verified
Not enough data
8.4
44
|
Verified
Not enough data
9.5
55
|
Verified
Not enough data
8.3
7
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Measure (formerly Bizible) and Google Attribution are categorized as Attribution
Unique Categories
Adobe Marketo Measure (formerly Bizible) is categorized as Account-Based Analytics, Marketing Analytics, Marketing Resource Management, and Lead-to-Account Matching and Routing
Google Attribution has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Measure (formerly Bizible)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.4%
Internet
14.0%
Marketing and Advertising
12.6%
Information Technology and Services
12.6%
Computer Networking
2.8%
Other
21.7%
Marketing and Advertising
21.1%
Internet
10.5%
Computer Software
10.5%
Primary/Secondary Education
5.3%
Photography
5.3%
Other
47.4%
Most Helpful Reviews
Adobe Marketo Measure (formerly Bizible)
Most Helpful Favorable Review
Alexis M.
Verified User in Marketing and Advertising
Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy...
Most Helpful Critical Review
Verified User in Computer Software
Support has been horrible. Requires hours and hours of configuration just to get even close to getting anything useful. Their system can't process data quickly. ROI reporting requires ongoing manual uploads into bizible.
Google Attribution
Most Helpful Favorable Review
Verified User in Non-Profit Organization Management
I like how it collects data from multiple sources and presents it in an easy to read format so that even people not versed in marketing and data collection can understand it.
Most Helpful Critical Review
Verified User in Primary/Secondary Education
Use of personal data... Monetising everything is dangerous
Alexis M.
Verified User in Marketing and Advertising
Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy...
Verified User in Non-Profit Organization Management
I like how it collects data from multiple sources and presents it in an easy to read format so that even people not versed in marketing and data collection can understand it.
Verified User in Computer Software
Support has been horrible. Requires hours and hours of configuration just to get even close to getting anything useful. Their system can't process data quickly. ROI reporting requires ongoing manual uploads into bizible.
Verified User in Primary/Secondary Education
Use of personal data... Monetising everything is dangerous
Alternatives
Discussions
Adobe Marketo Measure (formerly Bizible) has no discussions with answers
How do I use Google attribution?
3 comments
MM
To use Google Attribution, it is necessary to follow the following steps:
[1] For Google Analytics, you can use Attribution to obtain free, data-driven...Read more
What attribution does Google ads use?
1 comment
MM
Google Ads uses a data-driven attribution model by default. This model uses machine learning algorithms to analyze the interactions that customers have with...Read more
How does Google Analytics attribution work?
1 comment
MM
Google Analytics attribution is a feature that helps businesses understand the impact of their advertising efforts by assigning credit to different...Read more
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